Chad Graves’ Post

It's been interesting diving into updated information and revisiting old sources for EPKs. Noting down points and thoughts in my notes. The thing with various marketing aspects is that it never stays still. It's constantly evolving, influenced by fads, fashions and trends. However, the broad-stroke fundamentals remain the same and that's what I'm looking at.

Promotional items not only draw people in but also leave a lasting impression long after the event. It's all about creating memorable experiences that keep your brand top of mind. #TradeShowSuccess #PromotionalProducts #BrandEngagement

Demarketing is an interesting strategy. Businesses and other organizations are essentially using marketing tactics to reduce demand. I've seen a couple of instances of it this week. Miami Beach is using ads to keep students on spring break away and keep their residents happy. The city has produced ads with warnings of consequences to deter spring breakers. Birkin bags does it with pricing. They've recently raised the price of their bags to signal that they are more exclusive and prestigious than competitors. You can snag one similar to the one Jennifer Lopez was recently photographed carrying for about $30,000. #demarketing #marketing https://lnkd.in/gDVksYNN

Effective marketing and presentation are crucial for holiday lets🎥 Showcase your property with clear, enticing photos and comprehensive descriptions to attract guests seeking the perfect getaway. Learn the best strategies and platforms for advertising your holiday let. Read more on our latest guide: https://bit.ly/44NFF74 #HolidayLet #PropertyManagement #TravelIndustry #TotallandlordInsurance

Get close to nature, feel the tranquility, and enjoy the view of Sørfjorden from Woodnest. The exceptional treetop cabins in Odda (Norway) are indeed something else. The two newest huts also include a bath tub and a double bed that lowers from the ceiling! Would you like to stay here for a weekend? _________ If you enjoy my content follow me Peter Berkel for more in the future. #socialmedia #linkedin #digitalmarketing #marketing #branding #personalbranding #motivation #creativity

Single Property Sites will give your listings maximum exposure with minimal effort! Just a few of the marketing benefits: \*Impressive, professional spotlight on the home \*Massive exposure across the Internet \*Continual exposure to drive-by traffic with sign riders \*Excellent way to show virtual tours, videos, and photos all in one place

When I work with a new organization, they typically approach me to work on a single video project. They often have an urgent, short-term need and are not thinking about long-term video strategy. Because of this, one of the things that can fall through the cracks is the additional usage of b-roll and other interview content in other unique video deliverables. This will become b-roll and content that will never see the light of day and wither away on an external hard drive somewhere. The better and more cost-effective alternative is to produce your single video projects with a long-term strategy that includes b-roll and video asset management. That way, your organization can come back to your "b-roll library" and produce high quality and low-cost video deliverables that don't require as much original footage as you initially thought! It's such a simple and obvious strategy, but you'd be surprised at how many organizations are not thinking this way. (The video below is an example of an organization doing it the right way. The footage seen below was shot over 24 months covering several individual projects for Messiah University).

Exciting news! Our blog site is about to go live with some incredible new content you won’t want to miss. 🚀📚 Get ready for fresh insights, tips, and stories coming your way soon. Keep an eye out! #ComingSoon #BlogUpdates #StayTuned

Brat is the Word of the Year 2024! If you have zero idea what Brat is/was/could be, have a read of Hristina Tsolova's blog on Brat Marketing. It's slay. https://lnkd.in/e59agpp3

One of my favorite marketing stories I got to tell didn't use words. One of the benefits of buying VIP tickets to this concert was choosing your seats before general admission so you could sit up close. So we used a series of photos like this one in our marketing. Feature: picking your seats first Benefit: an up-close experience