I think I've seen and heard enough from my non-technology industry friends and colleagues to say that how Generative AI is being deployed to customers needs major work. It's frankly embarrassing to see the sloppy deployments as a consumer myself. Have we not learned anything about adoption from the past decades? It's clear some organizations are putting technology ahead of customers and that's going to result in one thing: Investments that tank. AI doesn't pay your bills, people do when they purchase your services and/or products. You may want Generative AI in your products, and it's best to ask the people who generate revenue for you if they want it / need it as well. Heart break is coming for those who put tech before customers. When you don't listen to the needs of customers, you pay, not them.
Agree. Steve Jobs built products. Bill Gates added features. These organizations lost sight of the need to fulfill a need in the market, and have simply treated AI as a feature, not a product, in the hope customers increment a use for it (as Microsoft always has). But visionary leaders are rare, I suppose, and both approaches probably worked.
I’m planning to put on a workshop this fall addressing exactly this concern. The intersection of Ai and customer experience.l for your product - working title 😀
Well said Christopher Harper. I wonder what you are seeing or hearing from these deployments?
Christopher - this needs to be shouted form the rooftops. The perception seems to be that unless you include AI in your product or pitch no one will pay attention to you. Having AI with a product that doesn't help a human will run into a wall very quickly.
I am interested
True story.
Brand | Marketing | Sales | Customer Experience
6moYes, humans first!