Not just sales, but #marketing as well. It's remarkable how many GTM teams pontificate about what businesses and teams do in the abstract, instead of just talking directly to the people who are interested in what they offer.
BEST PRONOUNS IN SALES You. Your. Your team. Be direct, personal, and pack a punch. Average seller: “Users maximize their time with this workflow.” Top seller: “You’ll be more efficient with this workflow.” One word. Huge impact.