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Meta launches more AI tools for advertisers. As with Power Editor, I fully expect FB to continue to rollout AI features to save advertisers time and enhance ROAS. I expect ad analysis, ad tagging, color and tone analysis, object recognition, resizes, smart iterations all within this calendar year. Here’s what they’re talking about in this release: 1. Generative AI Tools for Advertisers: Meta is testing new AI tools that allow advertisers to create marketing materials such as images and messaging on Facebook and Instagram. Advertisers can upload a product photo and the AI will generate various images and soon, text-based image variations. 2. Enhanced Content Creation: The AI capabilities extend to generating text for ads, including headlines and main ad copy. The system is designed to echo a brand’s unique voice and highlight key selling points based on prior campaigns. 3. Expanding AI Features: Beyond changing image backgrounds, the new tools will eventually enable the creation of entirely new marketing images from just a text prompt, removing the need for an original image. 4. Strategic Focus on AI: Mark Zuckerberg emphasizes AI as a pivotal aspect of Meta’s strategy, enhancing the company’s stock value. AI powers recommendation algorithms and supports a company-wide chatbot, integrating AI deeply across Meta’s platforms. 5. Budget and Access Impact: Meta’s focus on AI could significantly benefit small- to medium-sized advertisers by reducing costs associated with professional marketing campaign production. https://lnkd.in/gN_P2Vaf

The secret to AI-powered ads — How you apply AI in advertising defines whether you win or lose! Here’s what I mean… 🤖 If you treat AI as a magic wand, you might let it create entire campaigns. (Recipe for disaster?) 🎨 If you see AI as a collaborator, you could amplify human creativity. (That's the sweet spot.) 📊 If you use AI as a data cruncher, you'd optimize ads like this. It's more strategic than blind automation. Easier to control. And it delivers. 😬 But if you rely on AI without understanding its limits, you risk blunders like Samsung’s generic Galaxy S22 ad, which missed the emotional connection. AI in ads can be game-changing or game-breaking. The key is to apply it where it matters most, and always remember—human insight is irreplaceable. ♻️ If you found this helpful, consider sharing it with your network. ----- I help brilliant engineers become better marketers. DM "EDGE" to chat.

Meta Platforms Announce AI Image and Text Generation for Ads #MetaPlatforms #GenerativeAI #AdsSuite #ImageGeneration #TextGeneration #Technology #AI #AdAutomation #CreativeCampaigns #DigitalMarketing #MetaAI #adtechtoday

Ad Age explores fears of Google Gemini and AI. #AutomationFear 🤝 Follow us on Discord 🔜: https://lnkd.in/gt823Zd3 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: Google Gemini, a new advertising platform, utilizes generative AI to automate the creation of ads for brands. While this technology offers potential benefits such as increased efficiency and personalization, there are also concerns about the impact on creativity and brand identity. Some fear that brand automation could lead to generic and uninspired advertising that lacks a human touch. As brands navigate this new landscape, they must find a balance between leveraging AI capabilities and maintaining their unique voice and brand identity. Hashtags: #chatGPT #GoogleGemini #AIbrandautomation

Confused about Facebook ad recommendations? These AI based recommendations are often irrelevant. (Speaking from my Facebook ad career experience) If your ad performance is good then it's best to ignore them. Don't try to fix what's not broken. Still, if you are not satisfied with the result, then you can apply the recommendations in the test purpose. Trust your strategy first, Use AI recommends as a testing tool, not a rule #digitalmarketing #FbAds

Instagram AI Feature That Lets Users Generate Profile Pictures Spotted in Development Read more : https://lnkd.in/gdW279Ez #jachoos #marketing #InstagramAI #AIFeature #FutureOfSocialMedia #DigitalMarketing #MarketingNews

Meta introduces advanced AI tools for advertisers with image/text generation. #AIAdvertising 🤝 Download 1 Million Logo Prompt Generator 🔜 https://wapia.in/1mlogo 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: Meta is expanding its generative AI ad tools to allow advertisers to upload reference images to create AI-generated variations and generate headlines and text overlays for images. These tools will be available through Meta's Advantage+ Creative portal and aim to improve ad performance. The AI tools will be free for advertisers, but political advertisers are still banned from using them. Other platforms like Google, Snap, and Nextdoor are also adding new generative AI tools for businesses. Some marketers are optimistic about the potential of AI ad upgrades, while others are concerned about the lack of transparency and potential for overspending. Hashtags: #chatGPT #AIadvertising #textandimagegeneration

⭐️Why AI? Machine learning is also being used to create new models of customer behavior images can help businesses better engage their target markets AI-generated images can also be used to create stunning visuals for social media, website design, and advertising campaigns – allowing businesses to reach more people across a range of different platforms AI image creation can also be used in the medical sphere #artificialintelligence

🚨 Warning! If you are hoping that Meta’s new ‘set it and forget it’ AI ads are the answers to your prayers think again. Internet news company, The Verge reported that, Meta’s AI Advantage+ Ads, are commonly misfiring and burning through ad budgets 😖 What's the answer? Manual setup, where you are in control. 😊 Have you tried AI Advantage+ Ads yet? A link to article is in the comments👇 #Meta #FacebookAds #Marketing #SoniaRuttee

AI Fails: When Your Budget Goes Kaput AI is supposed to be a PPC superhero, but even superheroes have their kryptonite! Here are some epic AI mistakes that can leave your campaign feeling like a deflated balloon: - Blind Bidding: Setting "auto-bid" on autopilot can lead to skyrocketing costs and zero conversions. - Targeting Faux Pas: AI might target the wrong audience, leaving your ads in front of people who wouldn't buy a thing from you. - Robot Writes Gone Wrong: AI-generated ad copy can sound, well, robotic. Want to avoid these AI oopsies? - Be the AI Whisperer: Learn how to use AI effectively and avoid common pitfalls. - Keep an Eye Out: Monitor your campaigns closely and don't be afraid to intervene when needed. Bonus tip: Don't ditch the human touch! AI is a powerful tool, but it can't replace good old-fashioned marketing expertise. Level up your future-thinking! Join the AI Destination newsletter!🗞️ [https://lnkd.in/eWA9bWb8] and stay ahead of the curve before the robots take over. [ust kidding... maybe.] #AI #PPC #MarketingFail #StayWoke #LearnFromMistakes Stay updated with AI Destiontion Club for top content on All things #AI 🦾 #aidestination #aidestinationclub