Center For Civil Society’s Post

In our increasingly digital world, integrating your direct mail and digital fundraising methods has never been more important. AmPhil's fundraising experts can help you find the best way to align your use of these two powerful fundraising tools!

"Supercharge Your Fundraising with the Perfect Email Pitch!"

Struggling to make your fundraising materials hit the mark? Let's simplify things with the Four C's of email fundraising: 💡 Clarity: Cut through the noise with crystal-clear messaging. There is no room for confusion or beating around the bush. Keep it straightforward and skip the fluff. 📝 Concise: Say what you need to say, but keep it succinct. It's not about being short; it's about being to the point. Every word counts, so make them count! 🔗 Connect the Dots: Craft a story that resonates. Trim it down to the essentials, focusing on relatable and emotional content. Remember, every story needs a hero—the donor! 🎯 Convenient: Don't make your supporters jump through hoops. Keep it easy and accessible. Ensure your links are prominent and your landing page is user-friendly. Need a hand perfecting your fundraising materials? We've got you covered! Let's make your next campaign a success together.    #FundraisingFridays

Want to know the two reasons many digital fundraising programs fail? They’re pretty simple ⤵ 1️⃣ A lack of investment 2️⃣ A lack of patience It may sound annoying, but the truth is that the most successful campaigns and organizations recognize that you have to spend money to make money. Once you’ve invested in the right team, you need to build out your email/SMS lists and cultivate your donors. Then you have to wait. Building a meaningful relationship with online donors takes time. Creating content that stands out in people’s inboxes takes time. Staying on top of all the technical things you need to do to prevent being marked as spam takes time. Investment + Patience = Success 💰 ⬆️ That’s the secret sauce.

PART 3 of 5! Pull up a chair, let’s talk about your email strategy for your next fundraising campaign. I know it can be confusing - how many emails do I send? What do I even write - surely I’ve said it all in one email…? Here’s the breakdown I like to use: - 3 Warm-Touch emails before you launch - 4-6 Campaign emails - 1-2 Wrap-up emails, thanking donors 📌 Need help creating your campaign strategy? Swipe my fundraising campaign strategy and work plan here >> https://lnkd.in/d89tqyN8

Take your fundraising efforts to the next level with Upgrade Links 🚀 How do Upgrade Links work? It's simple - when your recurring donors visit an Upgrade Link, they can easily choose from personalized upgrade amounts to boost their support without the hassle of reentering payment information. Quickly add donor-specific links to your marketing emails, SMS campaigns, and other supporter communications to make it seamless for donors to increase their contributions. Time to upgrade your fundraising efforts: https://hubs.ly/Q02Gj2870

Struggling to reach less digitally engaged voters? Discover how direct mail can boost your campaign by delivering personalized messages, enhancing fundraising, and tracking key metrics. https://lnkd.in/gFnsRbkC #PoliticalCampaign #DirectMail

🎉 Did you know? Google Ad Grants levels the playing field for nonprofits, giving them access to the same powerful advertising tools as big corporations. It's like David taking on Goliath in the digital arena! Contact us today at [email protected] #googleadgrants #playingfield #digitalmarketing

In this week's Good Marketing Brief, Nhu covers resources on how to use peer-to-peer fundraising in your marketing. Leading nonprofits are finding a well-deserved win: top peer-to-peer program revenue is slowly inching back to pre-pandemic levels. At Feathr, we champion good marketing, a true audience-first, responsive marketing approach. This means meeting your people where they are. While that means diverse digital channels—web, email, ads, social—we can’t forget the power of in-person experiences, which often include peer-to-peer fundraising. Find the full brief and resource links here: https://lnkd.in/g9Q-ZmBH #GoodMarketingBrief #fundraising #nonprofitmarketing

Biggest surprise after joining 101 nonprofit email lists? 11% never sent us a single email 🤯 Yikes. Some other notable numbers: 28% sent an email the same day we signed up 57 emails in 30 days: the most we received from a single organization 29% used email marketing tools built specifically for the nonprofit sector 2 organizations sent us emails that Gmail categorized as spam Interested in the full report? Download it here: https://lnkd.in/gmyP8CCx