Center Centre’s Post

⭐ The Strategic Approaches to UX Research intensive is happening next week, June 3-7! ⭐ Jared Spool has created five days of 90-minute sessions designed to provide you with advanced UX methods, techniques, and perspectives that you can’t get anywhere else. These advanced UX concepts are explicitly aimed at your challenges and are ready for you to implement immediately. What you’ll learn in this Intensive is not textbook stuff. Jared leads every session, giving you the most forward-thinking concepts behind Strategic UX Research. You’ll learn directly from Jared what strategy works and which traps to avoid. And he’ll address every question and challenge you have. You don’t want to miss next week’s Intensive. ⭐ Learn more about the challenges you'll overcome each day of the Intensive: https://cstu.io/1b581f

On October 8, the third day of our Craft + Lead a Strategic UX Vision Intensive, we’re exploring Researching and Surfacing Your Current Experience. 💡 You’ll take away the knowledge to: ⭐Establish your continuous UX research capability, providing insights for making design and product decisions. ⭐Ensure your products provide solutions for your customers’ biggest challenges. ⭐Add market-leading innovations to the roadmap that come directly from gaps in users’ experiences. Everyone needs a shared understanding of your product or service's current experience. There are five more days diving into the benefits of a strategic UX Vision… ✔️Establishing Strategic UX Outcomes (special intro session) ✔️The Experience Vision: A Self-fulfilling UX Strategy ✔️Crafting Your Strategic UX Vision ✔️Mapping Your Vision Into Your Product Roadmap ✔️Convince Stakeholders of the Full Value of UX 👉 Read of all of the benefits of the Sept 30 + Oct 7-11 Intensive: Visions.CenterCentre.com

I recently had the chance to join a discussion panel hosted by Golshid Yousefi and Shabnam Aghaei, with three inspiring speakers: Haleh Hashemi, UX/UI Manager at Assurant, Sanaz Saeedi, UX Designer || at Amazon, and Melissa Farboudi Jahromi, Experience Researcher at State Farm.  I want to give a big thank you to them for such a great session! The panel focused on the UX job market and work environment in the US, and I left with valuable takeaways that I can’t wait to apply as I continue my UX journey. I’d love to share a few of my takeaways with you all: - 𝗬𝗼𝘂𝗿 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗮𝗻𝗱 𝗿𝗲𝘀𝘂𝗺𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 – Treat them like you would a UX project. Busy hiring managers and recruiters are your users, so make sure they spend more than 10 seconds on your resume and portfolio by prioritizing their user experience. Make sure you portfolio is polished and clear, show your thought process, consider accessibility, and iterate based on feedback from professionals. ADP List has fantastic mentors who are eager to help with this. - 𝗨𝘀𝗲 𝘀𝗶𝗺𝗽𝗹𝗲, 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘄𝗼𝗿𝗱𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗨𝗫 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 – Skip the fancy terms and focus on clear, easy-to-understand language in your case studies and communications. - 𝗦𝗵𝗼𝘄 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝗺 𝗶𝗻 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 – Let the interviewer know you're truly excited about the role, not just looking for a paycheck. Bring your passion to the conversation—passion is powerful! - 𝗔𝗱𝗺𝗶𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 – If you don't know something or haven’t considered something in your case studies, it's okay to say so. Thank the interviewer for bringing it up and show your eagerness to learn. - 𝗗𝗼𝗻’𝘁 𝘄𝗼𝗿𝗿𝘆 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝘀𝘂𝗺𝗲 𝗴𝗮𝗽𝘀 – Focus on how you've grown, what you've learned during that time, and highlight the new skills you've gained. - 𝗟𝗮𝘀𝘁 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗹𝗲𝗮𝘀𝘁, 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 – Attend events, meetups, and discussions to connect with others in the field and hear about their experiences. Building relationships can open doors and lead to new opportunities, so don’t be shy about reaching out and starting conversations! (Personally, I’m diving into networking— who doesn’t love awkward small talk and a side of caffeine? 😅 ) And for those like me who are job hunting right now, don’t get discouraged. The market is tough, but keep polishing your skills, showing your passion, and staying resilient. There’s a place for all of us out there! 🤞

We think too much democracy in research can be quite a challenge. That’s why we launched a UX Research Academy last year. Our researcher Ivana Kolcunová shared the process, the pains, and the gains at her talk for Semrush. She also talked about the basic principles that make democratized UX research viable and beneficial. Watch the whole talkt.ly/7pHMQ and let us know what you think.

📅 October 7-11, 2024 - Craft + Lead a Strategic UX Vision! A Strategic UX Vision is one of the most powerful tools for enhancing the value of user experience work within your organization. 🌟 It transforms the frustrations your customers and users face today into a vision of the joy and delight they will experience in the future. 😊 By demonstrating how your UX improvements benefit everyone, your organization will see the value more clearly. Join me for six 90-minute sessions where you'll learn to: 🔍 Identify patterns of frustration in your users' and customers' current experiences. 🚀 Access hard-to-reach customers and users. 🛡️ Bypass the politics that often hinder research in organizations. 💡 Build a proactive research effort that delivers innovative, groundbreaking insights. 🎯 Inspire your teammates, peers, stakeholders, and executives to create delightful products. Dive deep into our Craft + Lead a Strategic UX Vision Intensive: https://cstu.io/4f98ac

📅 October 7-11, 2024 - Craft + Lead a Strategic UX Vision! A Strategic UX Vision is one of the most powerful tools for enhancing the value of user experience work within your organization. 🌟 It transforms the frustrations your customers and users face today into a vision of the joy and delight they will experience in the future. 😊 By demonstrating how your UX improvements benefit everyone, your organization will see the value more clearly. Join Jared for six 90-minute sessions where you'll learn to: 🔍 Identify patterns of frustration in your users' and customers' current experiences. 🚀 Access hard-to-reach customers and users. 🛡️ Bypass the politics that often hinder research in organizations. 💡 Build a proactive research effort that delivers innovative, groundbreaking insights. 🎯 Inspire your teammates, peers, stakeholders, and executives to create delightful products. Dive deep into our Craft + Lead a Strategic UX Vision Intensive: https://cstu.io/2fe17a

If you find yourself having to justify your work to higher-ups who don’t understand the importance of UX work, you’re not alone. Our Strategic Approaches to UX Research Intensive is the first step to moving beyond the frustration of “nobody gets UX” when people in your organization fail to see its great value. Throughout the intensive, you will master the tools to undo the damage being done by delivering poor UX. After the intensive, you will also translate the key frustrations of users and customers into something executives understand: money. You’ll involve your higher-ups in the research process, exposing them to their users directly, and make your research an organizational top priority. Find out about our Strategic Approaches to UX Research intensive June 3-7 here: https://cstu.io/6aea17

📅 October 7-11, 2024 - Craft + Lead a Strategic UX Vision! A Strategic UX Vision is one of the most powerful tools for enhancing the value of user experience work within your organization. 🌟 It transforms the frustrations your customers and users face today into a vision of the joy and delight they will experience in the future. 😊 By demonstrating how your UX improvements benefit everyone, your organization will see the value more clearly. Join me for six 90-minute sessions where you'll learn to: 🔍 Identify patterns of frustration in your users' and customers' current experiences. 🚀 Access hard-to-reach customers and users. 🛡️ Bypass the politics that often hinder research in organizations. 💡 Build a proactive research effort that delivers innovative, groundbreaking insights. 🎯 Inspire your teammates, peers, stakeholders, and executives to create delightful products. Dive deep into our Craft + Lead a Strategic UX Vision Intensive: https://cstu.io/b78bc7

Our Strategic Approaches to UX Research Intensive is June 3-7, 2024! Join us to earn your “seat at the table” by providing top-grade user and customer insights. After Monday, June 3rd’s session on Win Influence with a Strategic UX Research Approach, you’ll: 💡 Turn your user research into an essential function that stakeholders won’t arbitrarily cut out of every project. 💡 Drive organizational success by establishing outcome-driven objectives. 💡 Build your stakeholders’ expertise and understanding of your users and customers by increasing their exposure. 💡 Expand the UX research maturity of your organization by upgrading your methods and approaches. There are four more days of strategic UX Research. Find out what you’ll take away from each day of the Intensive: UXResearch.cc

In conclusion, our “Success through UX Research and Testing” course is designed to equip you with the knowledge and skills needed to create outstanding user experiences that drive business success. Whether you’re a seasoned UX professional or just starting your journey in the field, this course will provide you with the tools and insights you need to succeed. Enroll today and take the first step towards mastering UX research and testing. https://buff.ly/4grIpfY