CellarX (Pty) Ltd’s Post

We cannot expect to attract new wine consumers unless we meet them at the start of their journey and then help them explore further! 🍾🥂🍷 The evolving wine market faces challenges with engaging younger generations, such as Gen-Z and Millennials, who often start their beverage journeys with sweet, flavored wines or wine spritzers. These consumers are also drawn to alternative products like alcohol-free beverages and CBD/THC-infused sodas, which are marketed more effectively. To address declining wine sales and bridge the generational gap, the wine industry must adapt by engaging new consumers with affordable, enjoyable entry-level products like canned wine cocktails and super fruity wines as approachable starting points. Producers should guide consumers from these initial preferences to more complex wines while respecting their choices. Offering affordable and varied tasting experiences through tiered packages like 'Newcomer,' 'Aspirant,' and 'Connoisseur' can attract a broader audience and encourage exploration without high costs. Creating memorable, enjoyable experiences is vital. Unlike the past, where multiple winery visits were affordable and engaging, current practices often deter new consumers with high costs and pretty rigid structures. Lowering barriers to entry and fostering a welcoming environment can make wine discovery more accessible and appealing. Are we really doing a good job of helping new consumers on their wine journey? In order to survive and thrive the wine industry must focus on understanding and targeting the preferences of younger consumers, providing affordable and enjoyable entry points, and creating memorable experiences. This strategic shift can help attract and retain a new generation of wine enthusiasts! 🍾🥂🍷❤️ Excellent piece by Steven Harrison #Winera #Travellier #wine #WineIndustry #NextGenWine #travel #tourism #winetourism #ConsumerEngagement #WineMarketing #WineExperience

Private-label wine is experiencing significant growth even as the wine market faces a downturn 🍷 **Insights:** - Retailers are launching their own exclusive wine lines, which are gaining popularity. - Private-label wines offer competitive pricing, appealing to cost-conscious consumers. - These wines are often perceived as high quality, providing value for money. - Sales in this niche are outperforming many traditional wine brands. The rise of private-label wine highlights the importance of adaptable strategies in changing markets. Consumers gravitate toward products perceived as offering better value and quality, which is a trend that resonates across various industries. (Consider how this could impact your investment choices.) Understanding consumer behaviors can be a valuable tool in assessing potential growth opportunities in different sectors. How do you see shifting consumer preferences impacting other markets? #WineIndustry #ConsumerTrends #FinancialInsights https://lnkd.in/eGcP_yzb

Canned Wine Market Report 2023 By Key Players, Regions, Competitive landscape and Forecast Till 2028 #Canned #Wine #Market Size, Share & Trends Analysis Report By Product Type (#Sweet or #Dessert Wine, #SparklingWine, #WhiteWine, #RedWine, #RoseWine), By User Type (#Foodservice, #Households), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2028 🌐IMIR Market Research Pvt. Ltd. The canned wine market is expected to grow significantly in the coming years, driven by the demand for convenience, sustainability, and variety. While the U.S. and European markets are leading the way, emerging markets in Asia-Pacific and Latin America are also showing potential for growth as consumers adopt new drinking trends. Innovation in flavor profiles, packaging, and distribution methods will continue to drive market expansion, while premium and organic offerings will appeal to a broader range of wine enthusiasts. The growing shift towards casual, on-the-go consumption is likely to further propel the popularity of canned wine as a mainstream choice for modern wine drinkers. 📚 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝘀𝗮𝗺𝗽𝗹𝗲 𝗥𝗲𝗽𝗼𝗿𝘁: 👉 https://lnkd.in/dP8fmUQR 📚𝐓𝐨𝐩 𝐌𝐨𝐫𝐞 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐀𝐫𝐞:👇 AMY AND REBA'S DAY DRINKING WINE TOURS LLC McBride Sisters Wine Company Kim Crawford Wines Limited Drink LMNT Mancan Union Wine Company PAMPELONNE AG BATH SPARKLING WINE COMPANY LTD House of Wine Big Hammer Wines   The Beverage Works - Distributor of Red Bull Energy Drink Prosecco.com. Suntory Holdings Limited American Canning BETTER DRINKS Cairns Foods Limited Doll Distributing Achatz Handmade Pie Co. | Pie Collective

IS DE-ALCOHOLIZED WINE ON YOUR MENU? Changing consumer preferences and #health concerns have #drinkers turning to lower- and no-alcohol beverages, including wines with 8-11% ABV, #mocktails, hard #seltzers, and even #energydrinks. No-alcohol and de-alcoholized "wines" (the difference is significant) are also increasingly popular and offered by retailers and on-premise as options. My own experience with #dealcoholized and #nonalcohol wines to date, while merely anecdotal, hasn't been stellar. I just don't think that the technology is there, and #grapejuice that was never fermented can hardly be labeled as wine, honestly. But some very smart people are working hard on this, and I think the technology will catch up with the market in a few years. In the meantime, I'll stick with the low-alcohol versions of wine (sometimes) and the zero-alc version of #beers, which I think is pretty well there. https://lnkd.in/equsmvpi

🍷 Check out this interesting article on how local markets, like Oliver’s, are adapting and even thriving in today’s challenging wine market. It’s fascinating to see evolving trends reshaping consumer tastes—even deep in wine country! 🌄 Back when I sold wine for wholesalers, the ultimate goal was getting Chardonnay by-the-glass placements, but consumer preferences seem to be shifting. If I were selling today, maybe I’d focus more on Sauvignon Blanc by the glass instead… And with the rise of non-alcoholic and alcohol-removed beverages, I can’t help but wonder—are these trends here to stay, or just a passing phase? 🤔🥂 https://lnkd.in/grsXG5cz

Actions the Wine Industry Can Take to Remain Relevant: collaboration!! Among competitors (i.e. winemakers) and along the supply chain (producers distributors retailers). #winebusiness #collaboration #wine

With rising consumer interest in health and wellness, the demand for non-alcoholic beverages, including wine, has seen a significant uptick. This shift presents an ideal opportunity for wineries to diversify their product offerings and tap into a burgeoning market. Are you ready to explore the potential of non-alcoholic wines? Whether you are looking to manage excess inventory or want to tap into a fast-growing market segment, BevZero can guide you through every step of the process. #bevzero #winemaking #wineproduction #nonalcoholic #naindustry https://buff.ly/3wmCgiV

I really liked this article summarizing the 🔥 Inflection Point in the Wine Industry 1️⃣ Evolving Preferences: Younger consumers (Millennials and Gen Z) are opting for lighter, more refreshing wines and alternative beverages like spritzers and cocktails. 2️⃣ Health-Conscious Audience: There's a growing demand for lower ABV wines and products that cater to health-conscious lifestyles. 3️⃣ Innovation Needed: To engage these audiences, the wine industry must embrace innovation in both product and packaging, offering smaller servings and alternative formats like bagnums. 4️⃣ Risk of Commoditization: Mass-market wines can harm long-term brand prestige. Standing out through quality and premiumisation is crucial to staying relevant. https://lnkd.in/g58rzBJ9

Low and No Alcohol Wines Poised for Growth as Industry Adapts 🍇 The rise of low and no alcohol wines, once met with resistance from traditional wine enthusiasts, has now become a permanent fixture in the market. This shift is driven by a growing focus on wellness and a declaration by the World Health Organization that there is no safe level of alcohol consumption. In response, winemakers are increasingly embracing this movement, seeing it as an opportunity to expand into a fast-growing segment of the market. 📊 In 2023, the global non-alcoholic wine market was valued at $2.26 billion, with projections showing an annual growth rate of 7.9% between 2024 and 2030. The low-alcohol wine market is also set to grow by 3%, highlighting a significant shift in consumer preferences. Winemakers facing a glut of grapes due to reduced alcohol wine consumption are finding new opportunities in this emerging category. 🚗 Winemakers like Rachel Martin, founder of Oceano Wines, are leading the charge by offering premium low and no alcohol wines. Martin’s no-alcohol Pinot Noir sold out within three months, indicating strong demand. Matt Hughes of Solos by Flavologic notes that many consumers appreciate the ability to enjoy wine without worrying about the after-effects, such as impaired driving, making low and no options an attractive weekday choice. 🌱 The development of new technology, such as Solos' Aroma Recovery System, promises to overcome the quality challenges associated with non-alcoholic wines. As winemakers refine their processes and retailers find the right marketing strategies, the no and low alcohol wine market is positioned for continued growth, potentially helping to revitalise the broader wine industry. #WineIndustry #NonAlcoholicWine #LowAlcoholWine #Wellness #Innovation #Sustainability

🍷 Are Heavy Meals Decreasing Together with Heavy/Strong Wines? 🥗In recent years, there's been a noticeable shift towards healthier lifestyles. People are moving away from fast food and high-sugar diets, opting instead for lighter, less processed meals. 🥂This change in eating habits is reflected in wine preferences, with consumers favoring lighter, simpler, and more refreshing wines over full-bodied reds. 📊 Data from the Wine Market Council and Nielsen show increased sales of rosé and low-alcohol wines, indicating a significant trend towards health-conscious drinking. Younger consumers, in particular, are driving this demand. 🌟For wineries, the question is whether to reduce the production of strong reds in favor of lighter, fruitier wines. While robust reds will always have their place, diversifying offerings to include more light and refreshing options can help meet evolving consumer preferences and succeed in today's market. Sources: • Wine Market Council "Rosé Wine Sales and Consumption Trends." • Nielsen "Low-Alcohol and Non-Alcoholic Wine Sales Data." • Wine Intelligence "The Impact of Younger Consumers on Wine Trends." #wine #wineindustry #vino