Chris Carroll’s Post

New Post: How to create a website for business - https://lnkd.in/g9kPKQ_Z structuring content that includes all the mentioned keywords under appropriate headings, you can organize the material to guide readers […]

Have you spent hours trying to get the right words in the best places in your website copy and content but are frustrated with the results? Does your website look great, but it’s not bringing new eyes to your business and you don’t have time to sit down and work out what needs to be changed? If this sounds like you, my power hours are the magic wand you need to get things done and improve your website’s visibility so that it’s attracting the people you want to work with and increasing sales. John booked one when he was struggling to feel inspired by the copy for his new website. He had the words, but they weren’t jumping from the page and really sharing the wonderful things his business was doing to support young people. So, he booked a power hour. He sent me the copy ahead of our session so I could have a look and see how we could spend our hour effectively. During the call, we talked through the copy, made changes, added keywords and got it shining brightly to reflect the way @solidarity_farmcic enhances the lives of the children and young people who visit. He left the call without a long to-do list, but lots of inspiration and copy that could be added to his new website. Book a power hour today if you need a hand to get your website copy working hard for your business. The sessions can look at SEO, content and copy, or a combination of the two which is what John’s was. The sessions are £125 each giving you an hour of focused work improving your website’s visibility. Spots are limited so if you’d like to book one, click on the link in the comments to get the details and reserve your spot. “Alone we can do so little; together we can do so much.” Helen Keller

What's the point of having a website if it isn't converting? Your website copy isn’t just words on a screen. It’s the difference between: ↳ Visitors leaving confused, never again looking back. ↳ Visitors turning into buyers hitting "add to cart” If it’s not speaking to your audience in the way they need to hear it. Then it's making them stuck in the “blah-blah” zone. Here's how I see website copy oftentimes: 'n Boring and generic 'n Full of fluff but no messaging 'n Vague enough to inspire doubt instead of trust The result…? No connection. No clarity. No conversions. But a great copy? That’s a whole different game. Here’s how winning website copy works: 'n It grabs attention right away and hooks your audience immediately 'n It’s specific and benefit-driven, with no confusing jargon 'n It builds trust and rapport, your reader needs to feel seen 'n It handles objections, making the reader feel confident in your offer 'n It shines with your Unique Selling Proposition (USP) 'n It builds credibility with social proof, reviews, and success stories 'n And it wraps up with a call-to-action (CTA) they can’t resist The result? Your dream clients don’t just read. They click. They book and they buy. ……………………........... Think your website needs a copy glow-up? DM me “website” and I’ll send you a quick, personalized audit. ♻️ Repost to help your network perfect their website copy.

Do you suffer from website shame? Don't worry, there's no judgement but if you are someone who: 📈 has grown your business and needs your website to be brought up to date ⏳ simply doesn't have the time to regularly check and update your web copy 😣 hates writing so it's always the last thing on your list (and never makes it to the top!) maybe it's time to get some help? Your website is a really important part of your content mix. It is there to educate people on what you do but also acts as an important credibility check for people considering doing business with you. (Ever tried to look up a business that's been recommended and lost interest when you can't find their website?) Even if you have a fairly static brochure style website, it needs regular love and attention to make sure it is adding value to your brand and pulling its weight as part of your sales process. We're really proud of this testimonial from a client who asked us to rewrite her website. It's quite a personal thing so we always take time to get a good briefing, understand both the business and the person or people behind it. If you'd like to explore what attention your website needs, drop us a message or book a discovery call here - https://lnkd.in/eZGsZ-iW

5 signs your website copy could be doing so much more for you… Your website should do the heavy lifting, pre-qualifying leads and selling your expertise 💪🏻 So if you're not regularly getting enquiries from people who: A) Are dying to work with you B) You'd love to work with Then something is amiss. Here are 5 signs this is happening to you... 1. You have an incredible track record of getting clients through referrals, but rarely get online enquiries 2. When people reach out to you, they don't really 'get it' and it takes a lot of energy to explain your value 3. Nobody can find you on Google, as your website copy wasn't written with SEO in mind 4. You've not updated your website since 2015 and it doesn't reflect how you've grown and developed as a business 5. Your website is generic – customers can't tell the difference between you and your competitors Can you relate to any of these things? Let me know below. --- Do you want to write high-converting website copy that sounds like you and delivers results? Join me for my new group programme, Sculpt, starting on the 28th of October*. During this 8-week programme, get everything you need to make sure your website doesn't fall flat and attracts your ideal clients. Imagine how it will feel walking into 2025 with web copy that makes your ideal clients think, "Yes! This is exactly what I've been looking for." Check out the link in my bio or DM me 'Sculpt' for more info. *Psst. There are still early-bird bonuses worth £325 at no extra cost – get in quick before they all go.

Does your messaging feel a bit all over the place? If your website feels cluttered, unclear, or isn’t bringing in the clients you want, it’s time for a revamp. I'd always advise to go back to basics. Review what's working, and what feels outdated or misaligned. Then check your structure, as the way you deliver your words is almost as important as the actual words. A few times, I've had people come to me for help because their message isn't resonating 😟 But after digging into the copy, it's not because they don't have their actual messaging right—it's because the order and flow are all off. The information is there. It's just all in a tangle. People can't make heads or tails of what's in front of them 🥴 To help you avoid this, I've written a guide that walks you through structuring your website copy to deliver clear, persuasive messaging that speaks directly to your potential clients. ✅ Understand your key pages ✅ Set goals for each page ✅ Create copy that’s easy to navigate and SEO-friendly Sound useful? 📖 Read the full blog post here: https://lnkd.in/e67Q46xN 😃

It's time to give back! Every month in 2024 I am offering a free website copy audit (worth £250 + VAT) to two lucky businesses. This is perfect for organisations that: 🖋 Want to kick on with their messaging and marketing in 2024 🔥 Are looking to overhaul their website / brand in the next six months 😳 Have not updated their copy for two years + 🌭 Know that their existing copy isn't quite cutting the mustard, but can't quite put their finger on it The audit will show you: ⚡ Quick wins that will improve your copy with minimal effort 👌 How to better optimise your website copy for SEO 🔨 To what extent you are nailing your brand voice 📏 How the structure of your website copy measures up ⏳ Long and short-term strategies for continually improving your copy Can you think of anyone who would benefit from this (yourself included!)? Tag away in the comments 👇 The winners of this offer will be drawn at random and revealed on 1st March. We'll then be in touch with them directly about next steps (if you're not lucky this time, there's always next month!) #WebsiteCopy #CopyAudit #Marketing #ArtusDigital

Is your website copy out of date? 🤔 I know I repeat myself (... a lot!), but it’s important to keep your website content relevant and up-to-date so your visitors can easily find the information they need. So, when you're having a look at your website, here are a few signs that your website copy may be out of date: 1️⃣ Your products or services have changed As your business changes over time, it's easy for your website copy to get left behind - still reflecting your old offerings. If this is you, it’s time to update it. You don't want your customers getting confused, or asking for services and prices you no longer provide. 2️⃣ You’re not getting the customers you should Your website has the potential to bring you clients or customers you really want to work with, it should be driving sales and leads. If you know your website traffic is high but conversions are low, it could be because of outdated copy that isn't effectively communicating your value. 3️⃣ Your messaging feels irrelevant Your website copy should reflect the concerns of your audience, showing them a reflection of their situation and how you can change their world. If the messaging on your website doesn't resonate with the people you want to work with... well, it's not working! Updating your website copy can seem daunting, but it’s an important investment in your business... If you're not happy with your website words, I'd love to have a chat https://lnkd.in/ezg6ZRqr

Are you constantly postponing website updates, whether it's adding blog posts, new content, or creating digital downloads? Or perhaps you're seeking a comprehensive website audit to identify improvements. If you're ready for help, please email me to schedule your free 30-minute consultation. [email protected] #websiteaudit #virtualassistant #websitedesigner

“No thanks, I already have a website” 1/5 people give me this excuse You have a website that has: ➝ Irrelevant pages your ideal client doesn’t care about  ➝ No trust-building and revenue-generating content ➝ Boring words that can put anybody to sleep ➔ And most importantly –> A website that won’t get you any calls booked or any clients signed Still, you are attached to your website unwilling to change? Really? I’ve never seen such a level of ignorance. Be adaptable & open to change. And for those who are open to change - Consider replacing your current website with a One Page Website that has: ✅ One-page focused website to convert visitors into cash ✅ Multiple trust-building and revenue-generating sections ✅ Persuasive copy to get calls booked & clients signed Your Current Website is: ↳ Sitting in the corner of your profile –> Getting some visitors –> Getting no calls booked and clients signed With One Page Website, it will be: ↳ At the forefront of your profiles and DM’s –> Getting many visitors –> Converting visitors into calls booked and clients signed --------------------------- If you are ready to leave the attachment to your current website ...and get a website that will get calls booked and clients for your offers DM me to check out the recent One Page Website I built + A Google Doc of the ‘One Page Website’ Caution: Don’t get a One Page Website for yourself if you hate getting more money and more clients 😂