Catriona Woodward’s Post

I've been to my fair share of marketing events and conferences, but a few stand out for being the kind of can't-miss events that really made a lasting impression. My top three? The BEETc MarTech Summit, the Inspired Business Media CMO Summit, and the Martech Festival. But what made them so amazing that I'm still talking about the months later? For me, it's three key things: 1. People who really cared and clearly wanted to be there. They were engaged, authentic, and not just there to try to sell something. 2. Really well-chosen topics that fit the interests of the audience and addressed some real-world needs and concerns. 3. A harder-to-define sense of community. People at these events seemed dedicated to everyone else finding value. What makes an event fantastic for you? What have been some of your favorites? (And if you're interested in checking out this year's Martech Festival in Utrecht in September, you can use my code (HEATHERx) to save even more on the early-bird tickets at martechfestival.com.) #MarketingEvents #MarketingConference #MartechFestival #OnceUponAMarketer

We hit State of Social last week with one mission: to connect, learn, and push the boundaries of digital innovation. Sami and Jon were on the ground, soaking up insights and sharing our passion for making the digital world a little less complicated. Our digital raffle was a hit—congrats to all the winners! But the real takeaway? We got a deep dive into what makes coffee drinkers tick when it comes to their tech stack. Let’s just say, there are a lot of follow-up conversations brewing. ☕ Think it’s time to level up your digital game? Dive into our services and see what we can do: https://dapth.com/services

Same great event in a whole new country! Looking forward to learning even more about MarTech trends, strategies and challenges, this time across the pond. Give me a shout if I can find you at The MarTech Summit London today and tomorrow! 👋 #themartechsummit

Curious about what's happening in the #B2BTech landscape and how it impacts your organization's growth? Circana's Mike Crosby provides insights on factors driving unprecedented tech growth. Connect with Circana to stay ahead of the curve!

This week in Martech: State of the Nation: London – An MWF report from the UK and Europe We held our inaugural Martech World Forum event in London on Halloween and it was a real treat (witty, I know). Now, we've got a glossy report summarizing the event and the broader state of the Martech industry in the region for your reading pleasure. Link to the report in the comments 👇 Juan Mendoza The Martech Weekly

As the Cannes Lions International Festival of Creativity unfolds in its 2024 iteration, we are excited to speak about trends in #AI and #attribution on the The AdTech Forum with Melanie Eckl, Jeremy Bloom 🌞 and AdTechGod (™) Hop in and hear the latest news about AI and Marketing Attribution ⬇ Don't miss to get in touch if you want to learn more 💬 #everyonecannes #attribution #news #marketing Attributy.

This is not to be missed! If you didn't know already - and what makes us so different within the ad tech ecosystem - Utiq is a mission-driven business, seeking to enable widespread and positive change across the industry. Our CEO, Marc Bresseel, will be at the Viva Technology event in Paris on 22nd May (12.30pm in the Exec Arena), taking a keynote session titled: The Utiq Manifesto: driving change towards a more responsible and trusted digital industry. In an era where our digital ecosystem faces a perfect storm, Utiq emphasizes the urgent need to rethink our approach. People have little choice over how their information is collected and used. It’s time for a truly compliant service that puts people first. It’s time to redefine the value of digital marketing and advocate for a responsible, trust-based internet ecosystem. Utiq wants to be a catalyst for positive industry change. To find out more about the session and register, just visit here: https://lnkd.in/g7Avb7a8 #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

Building an engagement program for #LeadNurturing in #Marketo is relatively straight forward - once you get your head around the tech. ❓❓❓But getting TANGIBLE results❓❓❓ Listen to Yamilette Brunswick from IMG Academy and Arlene Boyd from Pepperdata joined us to share their success stories including metrics like: 🏅61% total business line revenue generated from one nurture campaign 🌶️Open rates of over 20% and click through rates of up to 30% 📼 Watch now: https://okt.to/zJtGb5

Really looking forward to hosting this Tech Partner webinar in a couple of weeks and welcoming our guests Hadi Alavi from Contester, Luke Matthews from intent.ly and Pete James from BrandSwap! If you haven't registered yet, sign up here: https://ow.ly/Jw4F50So0Uy See you there! #TechPartners #AffiliateMarketing #AffiliateMarketingWebinar #BoostConversion

“Utiq will become a standard-setter and will undoubtedly become the best European identifier, thanks in particular to the major telecoms operators who are taking part” Arnaud CREPUT, CEO of Equativ Do you want to find out why Arnaud believes Utiq is so different? And how Equativ 's brilliant Buyer Connect (EBC) Curation platform benefits from Utiq's Telco-powered first-party identifier that enables secure and encrypted, scaled addressability, while embracing the very toughest privacy standards? Well, if you are in France (or speak French!) we have something for you! Please come and join our exclusive webinar where key members of the Utiq and Equativ local leadership teams will walk you through relevant use cases and a short platform demo, so you can see how it easy it is to move beyond cookies and into privacy-first first-party addressability. Details and link to register below: France: October 24, 10:00 (local time) Presenters: julien delhommeau, Sophie Poncin Valérie Behr Beatrice Lhopitallier Link to registration page: https://lnkd.in/eZNbwZ8c Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech