"Is orange wine controversial? Why? It seems like there’s a lack of specificity about it. Is it some kind of 'in between' category of wine?" Those were some of the questions right off the bat when I sat down recently with four friends and enthusiastic wine consumers, to taste through a lineup of orange wines. Could you relate? Today's fresh post on Forbes shows what happened next, with a few insights on how orange wine producers can strike that sweet spot between consumer awareness and curiosity. Please have a look. https://lnkd.in/eyAWZ3md
Your conversation with four friends makes this discussion personal and human. It's certainly friendly reading for a general audience and differs from the piece I wrote for Wine Business Monthly, which is oriented toward the trade, with a detailed discussion of the global orange movement and many current iterations. Here is the link to the article on this forum. If you are a WBM subscriber, you can access the complete piece if you're interested (it's lengthy compared to the norm). https://www.linkedin.com/posts/roger-bohmrich-mw-7b64a35_just-the-opener-of-the-article-activity-7152774151659831296-xCV1?utm_source=share&utm_medium=member_desktop
An enjoyable read. Makes me want to try more. Once awareness and, consequently trial, increase orange wines may have a chance to move up from near the bottom of what kinds of wines GenZ (6%) and Millennials (5%) like best from our research, A Comprehensive Study of Alcohol and Non-Alcohol Beverage Purchase and Consumption Behavior.
one of my favorites is a semi sparkling orange wines from Greece. it sings with Indian food :)
I love orange wine and hate you can’t find it in more places.
Andrew Nelson has 2 excellent orange wines from California you should give a try: Bonny Doon and Toad Hollow
I tend to stick to the European and Georgian orange wines… one of my all time favs: Olivier Pithon Mac 2, a Macabeo
Passionate about wine and profitable wine companies.
4moHere is how I see it: 1. Oldest documented wine style in existence - Georgian Qvervi around 8,000 years ago 2. Varying tannin levels but skin contact somewhere between white and red wine - 3. The fact that it has been usurped by natural wine movements and put into that box does it a great disservice IMHO as best examples have no oxidation, merely skin contact benefitting aroma and phenolic structure to the wine 4. Super versatile for consumption occasion - with food or solo, and (like aperol spritz) aesthetically interesting because of its colour