Cathy Huyghe’s Post

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Co-Founder at Enolytics. Columnist at Forbes. Leadership Atlanta Class of 2023. Most Inspiring Person (Wine Industry Network). Innovator of the Year Nominee (Wine Enthusiast).

"Is orange wine controversial? Why? It seems like there’s a lack of specificity about it. Is it some kind of 'in between' category of wine?" Those were some of the questions right off the bat when I sat down recently with four friends and enthusiastic wine consumers, to taste through a lineup of orange wines. Could you relate? Today's fresh post on Forbes shows what happened next, with a few insights on how orange wine producers can strike that sweet spot between consumer awareness and curiosity. Please have a look. https://lnkd.in/eyAWZ3md

Orange Wine, And Finding That Sweet Spot Of Curiosity And Awareness

Orange Wine, And Finding That Sweet Spot Of Curiosity And Awareness

social-www.forbes.com

Cassidy Dart, MW

Passionate about wine and profitable wine companies.

4mo

Here is how I see it: 1. Oldest documented wine style in existence - Georgian Qvervi around 8,000 years ago 2. Varying tannin levels but skin contact somewhere between white and red wine - 3. The fact that it has been usurped by natural wine movements and put into that box does it a great disservice IMHO as best examples have no oxidation, merely skin contact benefitting aroma and phenolic structure to the wine 4. Super versatile for consumption occasion - with food or solo, and (like aperol spritz) aesthetically interesting because of its colour

Roger Bohmrich MW

Consult | Speak | Educate

4mo

Your conversation with four friends makes this discussion personal and human. It's certainly friendly reading for a general audience and differs from the piece I wrote for Wine Business Monthly, which is oriented toward the trade, with a detailed discussion of the global orange movement and many current iterations. Here is the link to the article on this forum. If you are a WBM subscriber, you can access the complete piece if you're interested (it's lengthy compared to the norm). https://www.linkedin.com/posts/roger-bohmrich-mw-7b64a35_just-the-opener-of-the-article-activity-7152774151659831296-xCV1?utm_source=share&utm_medium=member_desktop

Roger Brooks

Market Research Consultant & Strategist focused on the wine industry, startups, and non-profits

4mo

An enjoyable read. Makes me want to try more. Once awareness and, consequently trial, increase orange wines may have a chance to move up from near the bottom of what kinds of wines GenZ (6%) and Millennials (5%) like best from our research, A Comprehensive Study of Alcohol and Non-Alcohol Beverage Purchase and Consumption Behavior.

Neeta Mittal

Founder at LXV Wine | Armaa.N Vineyard

4mo

one of my favorites is a semi sparkling orange wines from Greece. it sings with Indian food :)

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Laura Guerin

Membership engagement driven, association and meeting planning professional.

4mo

I love orange wine and hate you can’t find it in more places.

Lindsay Waters

Director | Business Intelligence & Compliance

4mo

Andrew Nelson has 2 excellent orange wines from California you should give a try: Bonny Doon and Toad Hollow

I tend to stick to the European and Georgian orange wines… one of my all time favs: Olivier Pithon Mac 2, a Macabeo

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