Catherine Hills’ Post

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Generative & Curious. Design, Research & Product Strategy Leader | Player & Coach | Expert in CX, UX, Service Design, Innovation, Change, Systems Thinking, Product, SAAS & Technology

I couldn’t agree more with this post via John Cutler. My thoughts: 💖 Finding the sweet spot on value also often requires qualitative insights and the data isn’t always available. That’s why it’s important to hire research experts to support innovation, marketing, design, product, engineering and strategy activities, building capability in the org’s systems so these disciplines can do their jobs effectively. 🚸 Key issue for orgs is that data can have gaps, be unreliable, be skewed or biased, and not all strategies, innovation or sustainable growth can be generated via crowdsourcing or via existing data. It is essential to create space and a wide lens on exploratory research as well as insight generation. Expert researchers know how to plan and execute research effectively, as well as strategising research for insight generation. 🧭 Great research generates sticky insights to guide business and product strategy as well as the collection of meaningful data downstream - effectively it is a loop. 👩🏽Tacit data, ethnographic information, customer jobs to be done, contextual data, co-design, participatory and observational research/testing to name a few approaches useful and always better when moderated by skilled researchers who know how to ask great questions, probe, observe and extract/identify bias in findings. As well as convert to insights. 👵🏾👨🏼👧🏿👬🧑🤝🧑🦽👩🦯🦮🤰 💙 Research integrity is key as is identifying gaps. Businesses cannot do this in two hours of research training or by taking advice from people who have completed a day long certification. Skilled experts are needed. 📊 Analytics and 3rd party services can help a great deal however these tools are only useful if a) the data is reliable b) the data is meaningful to key moments c) people know how to interpret this data and d) businesses pay attention to it and provide the correct data stewardship. cc Holly Cole

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Product Stuff @Dotwork ex-{Company Name}

I have a lot of empathy for the situation many UXRs find themselves in. They were told to collaborate, facilitate, "democratize", share, up-level, and invest emotional energy in helping teams get better. ...and then were the first to be let go during layoffs (often with public statements that took a not-so-thinly-veiled jabs at glue people, etc.) If you're currently hiring, I strongly suggest considering hiring a skilled UXR, especially given the complex nature of AI. There's a good chance they have a multi-disciplinary background and are the perfect person to help you unravel tough problems.

Holly Cole

Exec Dir @ ResearchOps Community | Research Operations Program Manager @ Cisco | UXMC, PMP, CSPO, CSM, CAL ETO

8mo

In the recent words of Andrew Warr I’m sure to be butchering a little - yes, you can count the change in your pocket, but that doesn’t exactly make you a mathematician.

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