Cass Cooper, MHR’s Post

We couldn’t be more excited to celebrate 25 years of inferno this September! As we commemorate this milestone, we reflect on the creativity, community and collaboration that has fueled us since the beginning. You can read more about our marketing journey in the article linked below, originally published in the Memphis Business Journal. #marketing #marketingsolutions https://lnkd.in/gcvKM5Ww

Let’s talk about a throwback campaign from HP that really hits home. This ad focuses on dads and the everyday struggles they face with their kids. It beautifully shows how, despite their busy schedules, dads always try to do so much for their kids, even if their efforts often go unnoticed. Seriously, watch it till the end – there's a sweet surprise that will warm your heart. From a marketing perspective, this campaign is spot on. It captures the real-life challenges of fatherhood, making it super relatable. HP builds a strong emotional connection with viewers by highlighting these genuine moments. This storytelling approach engages the audience, making them feel seen and understood. HP’s focus on the often-overlooked efforts of dads aligns with appreciating small, everyday moments, resonating with an audience that values authenticity. With Father’s Day coming up, this ad reminds us of the love and dedication fathers show, even in the smallest gestures. Let’s celebrate all the dads who work hard to make their kids’ lives better 💛 #marketing #advertisingandmarketing #strategy #contentmarketing #branding #storytelling #digitalmarketing #youtubemarketing #contentstrategy #fathersday

From One Call a Week to 1-2 Clients a Day Back in 2017, I was thrilled if I booked one call a week. But the excitement didn’t last. The problem? I wasn’t moving fast enough. A few months later, I pushed for more. I wanted at least one call a day—but on days we didn’t, my team and I would exchange sad gifs. Fast forward a year, and the goal became signing 1-2 clients a day. And yes, when we missed that goal, the sad gif still made an appearance. Then, everything shifted. I realized the bigger the vision, the bigger the results. Now, I’m not just aiming for calls or clients. I’m aiming to help three clients hit $10k in new recurring revenue each week. • No long hours. • No overworking. • Just streamlined, simple processes that work. That’s why I deleted that sad gif. I don’t need it anymore. Ready to create real transformation in your business? Drop “Transform” below, and I’ll reach out. Let’s make it happen.

I was at Ezra Firestone's Blue Ribbon event when the topic of PMF was covered as it related to ad-sets and conversions. The talk - which was great like all Blue Ribbon talks - focused on testing. A programmatic approach to defining and testing your avatars related to where your product drove value. Two things that stood out: 1. Even large brands have to test their assumptions; The world changes. So does your target. Asking the questions regularly is important. 2. Your gut is important, but testing it gives it legs. We all believe we've got it figured out. There are entire books written on how your own illusions can cause you to crash your business before you even see the outcomes of that. Challenge assumptions. It's not that your baby is ugly, but you better know what that baby really looks like.

Low-level flying is a unique aspect of military training. Pilots aim to fly as low and fast as safety allows, simulating tactical ingress and egress while avoiding detection. This results in a heart-pounding display of skill as jets streak mere hundreds of feet above treetops. In practice, planning low-level training consists of resolving overlapping concepts of safe altitude clearance driven by the height of man-made obstacles or terrain. This is complicated and labor-intensive, requiring legacy mission planning systems that are difficult to use and to keep updated. As a result, the best case for our customers is often to plan a single batch per aeronautical data cycle and export them as raster charts, which they then import into ForeFlight MFB as custom static map layers. But for the real world, where connectivity and access to the mission planning system aren’t guaranteed, I challenged my team to do better: pull the low-level world away from static charts and into a dynamic, data-driven concept using our terrain and obstacles to calculate safe clearances instantly, through any series of points on Earth, on the ground or in the air. Following our first step in delivering the award-winning Hazard Advisor suite, we now present Low Level Corridor: Emergency Route Abort Altitude (ERAA) as the next evolution. As the widest and most restrictive of a multi-tiered trench of corridors, this considers the highest point within 22NM of a planned low-level route and calculates and displays an altitude safely above this point to be used in the event of an in-flight emergency, or for any other reason a pilot might abort. My favorite capability of the feature is a built-in understanding of “mountainous” terrain. Referenced by the FARs and DoD regs alike, “mountainous” terrain is defined as a rise-over-run elevation change per nautical mile, and a higher safe clearance altitude is required for these regions. The FAA publishes a coarse graphic defining “mountainous” regions for the US, but overseas, DoD pilots often plan mountainous clearances where they don’t strictly need to because they lack a well-defined reference. No longer is this the case, as ERAA in MFB One has an embedded boundary of mountainous regions and will automatically apply extra clearance if the route crosses this boundary. Once again I’m blown away by the talents of Atlas Wegman who engineered this magnificent feature (before accepting a promotion to lead our AI efforts) implementing the beautiful designs of Chris St. Amant. And special thanks to Brian Farm, who cracked the obscenely difficult worldwide terrain processing. There is much more to come to deliver a truly complete low-level solution: tactical corridors for different flight rules (e.g. VFR, night, NVG) and incredible per-leg briefing and SA tools… but until then, blue skies!

Why not start on St. Patty’s Day? 🍀 It’ll be an easy anniversary date to remember🍀 I’m here to give you hope & to serve YOU❣️ Start your weight loss journey today by clicking my link, taking the quiz & qualifying. My link: 🔗 https://lnkd.in/e-huRHpG 🗣️ Results may vary. The before and after photo(s) and/or testimonial(s) serve as an example of what customers have experienced.

What if I told you that you are wasting your time and bosses money by doing validation manually? Book your demo of how you can make your life easier today http://ow.ly/xg0830sE5rl

Racking your brain trying to remember how to do something with your Savant control system? Don't want to take the time to put in a service call with us? We got you! Here is a wonderful resource library to help! Whether you want to change up something simple in how your system is programmed or you want to explore some additional functionalities, you can dig in here! https://lnkd.in/gQtuk94F

Top 13 ‘Friday the 13th’ Superstitions! Discover why Friday the 13th sparks superstition and what makes it a day for avoiding bad luck. Learn more about this intriguing date and its impact on beliefs https://bit.ly/3tBuKPc

Testing is not only about automation