Cassie Moreno’s Post

I quit my corporate job in September 2023 and am building 5 revenue streams to a $50k MRR in 2024. The best way to learn? By failing forward. Here are 5 mistakes I made over the past year since starting my solopreneur business. Mistake #1. Fear based decisions. Operating out of fear led to starting too many things at once, not knowing which one will "hit". I partnered with 2 other creators on businesses that ended up being a distraction from the core value prop and community I want to build: helping people build brands and businesses without burning out. I've since stepped away from both of those and have more focus and confidence in my core offering. Mistake #2. The Broad ICP Marketing 101 - know your customer. But when you are starting out as a solopreneur you worry you won't have a large enough audience to make the money you want to make. In the beginning I was just the "anti-hustle culture" person. But once I niched down my ICP to busy people building early stage creator brands and businesses who don't want to burnout - my conversion rates are higher. Mistake #3. Not changing OKRs faster For the last 3 years I've been posting online and chasing impressions and follower count. Once I switched from quantity to quality OKRs, my MRR started increasing steadily. Mistake #4. Shiny object salesmen. There are many people who will tell you they can get you there faster, cheaper and better. But where is there? Is it where you want to go? When you focus your energy and attention on the problem they want to solve, you take your eyes off YOUR roadmap. Know your milestones. Plot your path. Resource accordingly. Mistake #5. Scaling Ceiling In the beginning of my journey I kept everything in my head. I didn't document the steps because time was my most finite resource. There was method to my madness. But then I hit the scaling ceiling. I couldn't go any further or faster because I was spending too much time doing things I could outsource. So I had to spend around 70-80 hours to create SOPs for each process. Now I'm ready to scale to the next level. Want to join me on this journey? I have a community of 110 builders doing this all together and I share the BTS every day in Slack. DM me if you are interested.

My client's impressions increased by 300% in just 28 days!   In the past few months, I’ve focused on working with SaaS founders, mostly helping startup companies build their online presence.    But last month, something different came my way.    An accountant reached out to me to manage his LinkedIn profile...   And after giving it some thought…   I decided to take on the challenge.    We started working together, and the results have been amazing.   So, how did we do it?  Here’s the game plan we followed. → Optimized his LinkedIn profile → Created a content strategy → Developed an engagement plan → Set up a consistent posting schedule.   The result?  A 300% increase in impressions in just 28 days! Plus, three inbound calls.   I call this progress because this is just our first month of working together.    Imagine what will happen in three months. P.S. If you are looking to boost your LinkedIn presence and book more calls DM me let chat.

You want the truth? You can’t handle the truth! IYKYK - Top 10 movie line of all time. 🚀 How One Rep Turned LinkedIn into a Pipeline Machine I had a rep reach out to thank me for the inspiration. I’d never spoken with them before, but here’s what they did — and the results blew me away: 🔹 Built Connections: • Created a list of 500 ICP targets • Posted 15 times in a month • Gained 100 new connections 🔹 Hosted a Virtual Event: • Organized a roundtable with the Head of Product • Sent personalized video invites via DM • 12 people from 12 companies attended 🔹 Drove Pipeline Opportunities: • 3 proposals requested, totaling $400K ARR in potential • 5 attendees asked to invite their teams to the next session • Offered DoorDash cards for virtual lunch if they brought Economic Buyers 🔹 Used Time Efficiently: • Built the list during downtime (watching Monday Night Football) • 5-minute per video create and execution (8 hours manually but can use AI) • Quick internal calls to align on logistics Why This Works: 12 people attended, 8 qualified opportunities emerged, and the rep is set to run it again in a few weeks. You see these conversion rates in email or cold calls? And the best part? They feel they will compress the sales cycle by 50%! 🔑 Lesson: You either build influence today, or you’ll be chasing it tomorrow. What’s stopping you? 💬 Drop your ICP and Persona below and I will send you 3 ideas 👇 Oh yeah — my newsletter is out where I go deeper into this and, of course, talk about the importance of attracting the right talent in today’s market. If you’re not creating momentum (talent + pipeline) with content, community, and conversion, you’re falling behind. #GTM #SalesStrategy #LinkedInOutreach #3Cs #Community #Content #Conversion #Pipeline

Four weeks ago, I left my full-time job to become a solo consultant. Here are my wins, challenges, and learnings: What went well? -------------------------- ✅ Scheduled 20+ intro calls. ✅ Closed 1 onboarding growth sprint client. ✅ Launched the Delight Path brand and website. ✅ Announced my new book, EUREKA - The Customer Onboarding Playbook for B2B Companies. ✅ Almost 15 students for The User Onboarding Masterclass (starts 10/31). ✅ Appeared as a guest on 5+ podcast shows (the latest one was Delivering Value Podcast with Andrew Capland). What were the challenges? -------------------------- 😓 My first few sales calls were rough. Since then, with Joel Klettke's help, I’ve refined my approach. 👻 People ghosting after the sales call or not showing up for the call. I heard it’s part of the game. 😵 Some days, I’m back-to-back on sales, client, or partnership calls. What were my learnings? -------------------------- ⭐️ My network is truly my net worth. All my calls, clients, and students were warm introductions. Thank you to everyone who engaged with my posts! 🚫 Saying “no” is painful, but necessary. I put my newsletter on hold for a month. I don’t expect to publish any new podcast episodes until Q1 2025 🔭 Focus is a superpower. I’m not taking paid sponsorships so I can focus on consulting. What’s coming up next? -------------------------- 📘 I’m opening up the early reader’s club for my new book in less than a month! 🤓 The User Onboarding Masterclass with Maven starts in two days on 10/31! I have 6 more spots left. Use code “LINKEDIN20” to get 20% off. 🚀 I have one more spot for a client this year. I'll help fix your onboarding in 3 weeks or less! Interested? Send me a DM. — Without my network and audience, this launch would have been impossible. Thank you to everyone who reached out and supported me. Let’s keep on growing! ✅ PS. In a few days, I'll be sharing the 1st chapter of my new book with my newsletter. The title is spicy: “Why Product-Led Onboarding Is NOT Enough in B2B.” Tap "View my site" beside my profile for access.

Your first 90 days at a new SaaS leadership job have an outsize impact on your next 1 to 2 years at that company. It’s your chance to establish trust, influence, and build a reputation within the org. To do this well, you want to show quick wins: low-effort, high-impact changes that create a sense of “Holy shit, this person is amazing.” To help you do just that, Kyle Poyar asked the sharpest tech operators he knows about their most effective early quick wins. These operators have a track record of significant impact and rave reviews from their colleagues, at well-loved brands like Asana, Calendly, Canva, Dropbox, Linktree, Ramp, and Wiz. Even if you’re not starting a new job, most of these ideas can be implemented anytime. #productmanagement #productdevelopment #saassales #saasmarketing #quickwins #revenueoperations #revenueleadership #revenueleaders #newrole #saas #saasstartups #expertadvice #bestpractices #growthstrategies #revenuegrowth #saasgrowth #businessgrowth #gotomarket #salesfunnel #scalingbusiness #scalingup #revenuestrategy #revenueboost #revenuegeneration #growthstrategies #growthjourney #growthdrivers #growthlevers #newhire #employeeonboarding #onboardingflow #knowledgetransfer #gtm #gotomarket #gtmteams #organizationalleadership #gtmoperations #revenueintegrity #salesandmarketing #b2b #saasindustry #revenueteams #earlystagestartups #revenueenablement #customerengagement #salesefficiency #cmo #cto #cpo #growthmarketing #salesleadership

Earlier this year, I was the only salesperson on a small founding team. Now, I’m at a company with 10+ other SDRs (in my office alone!) and a serious support structure around me... and it’s been eye-opening: #1 Being scrappy: At my last job, we had to be scrappy - make the most of what little we had and somehow turn every “no” into a yes (even if it meant twisting a few arms). I'd get up early to cold-call US companies half-asleep. I’d go to conferences solo, wandering around and booking meetings with people I recognised off LinkedIn…No booth, just me and my laptop. Here, I don’t need to be as scrappy, but sometimes I miss that raw energy. It’s a balance: you can’t only hustle in a big org; you also have to learn to work within the system and leverage the tools available to get ahead. #2 The luxuries: Having these resources feels like a luxury after the early-stage world. Back then, it was building the plane while flying it. Here, the SEO is optimised (so the website actually shows up on Google), there are pre-made decks for every demo, and marketing campaigns to complement my outreach. These “extras” help me feel equipped, and I’ve been surprised by how much smoother my pitch sounds, and how much less pushy I have to be, when there’s a team and established brand backing me. #3 Abundance: But even though there’s support, it’s easy to get a bit lost. There’s so much low-hanging fruit it’s hard to decide where to start. Some days I’m not sure whether to focus on a backlog of closed/lost opportunities, accounts with high buying intent, or fresh leads. Prioritisation has become an art form, and knowing what to chase and when has been an unexpected adjustment. Coming from an early-stage startup taught me a lot and gave me a different kind of value to bring here; a scrappy attitude and a willingness to get creative. If you’re making a similar shift, embrace both sides of the journey. Each has its perks, and combining them will make you a stronger, more well-rounded salesperson.

It’s been a year since we got the “No1🥇of the month” on Product Hunt. Reflecting on the business impact & learnings: Last November, we launched Flowla 🌊 on Product Hunt and got the #1 spot of the day, week, and even the month. It was just after 10 months we launched and was a big deal. What we achieved: 1. Visibility & Pipeline: In the launch month, we received 7500 sessions on our website from PH, 7000 of which were from new users. This turned into 53 deals in the pipeline, closed with an average 30% win rate. The traffic kept coming for 7-8 months and slowly faded out. 2. Feedback: Our focus was on sales use cases at the time, positioning Flowla as a “digital sales room” solution.  We saw many users from the PH community use our links as onboarding workspaces. It was our first experiment with a sample size as large.  This shaped our product into what it is today - with a lot more focus on implementation cases, even delivering data collection & project management features. 3. Credibility: Our team did a superb job in mobilizing our network.  A weird bond forms with people, when you ask for help, and when that help results in a visible success. Everyone builds trust for what you do, and feels like they now are a part of your future success.  We surely learned when to be shameless in asking our network to help. The caveat: 1. It’s either 1 or 0 I’ve spoken to many other founders who successfully got #2 or #3 spots of the day.  The wins they measured were incomparable to what we had.  No 1 of the day & month helped us get featured in emails, PH’s social, yearly lists etc. Visibility only in the daily race doesn’t deliver this. So you should either push hard enough to get the no1, or simply invest that time in something else.  There seems to be no middle ground. 2. It’s VERY time consuming Dilara took this along as a project and invested 2-3 weeks of her full time effort. On launch day, the entire team worked on building awareness and mobilizing their network. We halted everything else for 24 hrs and focused on making this happen.   3. The badge doesn’t matter that much Like any other platform that scaled, quality drains as quantity kicks in.  I witnessed many products that were a hit on PH that later ceased to exist in the next 12 months. If you’re in this for the badge, know that people are aware of this, and the badge on your website does not make a huge difference when it comes to social proof. — We compiled ALL actions in our playbook, (from T-6 weeks to launch day) in a resource hub. DM me or add a comment below if you’d like a copy. 

To everyone in my network thinking of starting their own business: A definitive (well, for a start anyway) guide for starting your own startup.

This is our most-watched video of all time. No idea is required to start a startup? It's true! Watch the video in just 10 minutes and learn https://lnkd.in/d87_xc2B PRE-REQUISITES 1. 2-4 People, 50% Tech - Small team, half tech-savvy. - Trustworthy friends or colleagues. - Full commitment from everyone. 2. 1 Year's Worth of Cash Each - Savings for basic living for a year. - Live frugally, not luxuriously. - Financial security for focus. 3. Everyone Ready to Quit Their Jobs - All founders must leave current jobs. - Full dedication required. - Shows commitment. --- IDEA 1. Brainstorm with Teammates - Discuss ideas together. - Everyone involved. - Diverse perspectives. 2. Daily/Weekly Problems - Solve frequent problems. - Larger audience. - Easier growth. 3. Personal Experience - Work on familiar problems. - Better understanding. - Motivated solutions. --- MARKET 1. Billions - Big money markets. - Lucrative opportunities. - Higher potential. 2. Do Some Research - Understand trends. - Know demands. - Informed decisions. 3. Use the Competition - Learn from competitors. - Identify gaps. - Spot opportunities. --- LEGAL 1. Delaware C Corp - Register as Delaware C Corp. - Preferred US structure. - Legal benefits. 2. Use Online Services - Online legal services. - Simple and affordable. - Saves time. 3. Clean from the Start - Correct setup initially. - Avoid future issues. - Smooth operations. --- MVP (Minimum Viable Product) 1. How Fast Can You Get Something into Your User’s Hands? - Launch quickly. - Early feedback. - Better decisions. 2. 2 Months Good, 2 Weeks Better - Launch within 2 months. - Speed is key. - Quick execution. --- LAUNCH 1. You are Nothing Until You Launch - Launch to matter. - Start learning and growing. - First step to success. --- GROWTH 1. Using = Sharing? - Encourage sharing. - Built-in features. - Organic growth. 2. Reference Customers? - Early testimonials. - Exceptional service. - Attract more users. 3. Ads? - Use ads strategically. - Measure results. - Wider audience. --- PRESS 1. Are People Talking About Your Company? - Generate buzz. - Engage press. - Increase visibility. --- PR (Public Relations) 1. Do it Yourself - Manage PR yourself. - Save money. - Build direct relationships. 2. Build Relationships - Connect with reporters. - Use mutual contacts. - Maintain personal ties. 3. Clear Messaging - Prepare key points. - Communicate clearly. - Follow up regularly. --- FUNDRAISING PROBLEMS 1. GROW!!!! - Focus on growth. - Show potential. - Attract investors. 2. Are You Generating PR? - Get media attention. - Attract interest. - Boost visibility. 3. Build Momentum / FOMO - Create urgency. - Close meetings. - Drive action. 4. Pitch to Angels Who Understand the Problem - Target relatable investors. - Industry experience. - Better support. Credit Burak Buyukdemir

Personal outreach will start very soon, watch your inbox, but in the meantime, I’ve aligned my business focus and I’m hoping to reconnect & meet the following types of awesome humans: 💡 Founders of Dev Tools who’re looking to fast-track their growth & success in preparation for their next funding round—Seed to Series A+, ideally AI/ML, No Code, or Dev Productivity. I want to start earlier, late pre-seed, and retain clients through additional rounds. I want us to make their product a developer favorite, together. 💸 VCs who invest in dev tool portfolios, ideally those seeking dev tool GTM insights and advisement. 👥 Dev Tools Ecosystems looking to bring in GTM expertise with vast network connections, specifically in #DevRel 🥑 DevRel Friends! My hope is, I have work I need to outsource and this grows far beyond “just me.” I’m looking to establish a process to bring in experienced DevRel professionals to support my client delivery services, learn my 🔥 tricks, and help me bring them to clients. Since we’re hyper-focused on supporting founders through their next funding round, I’m very results-driven and will talk about them daily. If you wanna learn metrics, here’s a great opportunity. This is going to be so much fun. I can’t wait to leverage everything I’m good at to help more people find success. And all in the name of developers getting the tools they actually want & need. If we’re already connected and you fall within these focus areas, please say hello [email below]! I’m in deep founder mode myself and absolutely have you on my list and mind but just haven’t gotten to outreach yet. I need some feedback before it’s go time! Please email me as it’s the best way to triage and reply, tessa at builtfor.dev So much appreciation and thank yous to so many people who have helped me get here. 💚