Buyers are trading search for social. And Peter Caputa was spot on. Check out Peter's post from this morning. Still not sure about personal brands in B2B? Peter just might convince you. So who should you follow from RevPartners? Our entire leadership team brand builds. Sick of learning from companies? Learn from the best *humans* in RevOps. ⬇️ → Brendan Tolleson → Andrew Lydon → Diana Marcela Gonzalez → Brian Kreutz (promoted today!!) → Hannah Rubin → Jessica Anderson → Kendra Ellis → David Passman → Jenn Nault (promoted today!!) At RevPartners, we invest a LOT into building the personal brands of the entire team. And it's not just our leadership team. See below for a full list of team members who are invested in sharing knowledge (and entertaining) on LinkedIn. Brand pages and websites are too easy to ignore. While they're still so important for SEO (and we have a powerhouse team led by Adam Statti making sure we win the rankings), There's an entire, ever-growing segment of buyers who would rather learn from a personal page on social. Be it your CEO, your leadership team, or another team member with a pulse (and smart ideas), folks come to LinkedIn to learn because they have business problems to solve. And it doesn't feel like there's time to read 10+ websites and suss out the competitive landscape. We just want real people to explain what's going on and cut through the noise. That's probably why Peter's post rang so true for us today. B2B personal brand building is here to stay as a content marketing strategy...who's ready to dive in next? PS... those other RPers to follow? There's so many we almost can't keep track 😅 → Rob Jones → Frank Devine → Cameron Strittmatter → Rashida Goryawala → 🤠 Shadab Khan → Lizzie Brouns → Matt Fehrmann → Vinny Kennedy → Tamara Salamonovitz → Lexi Gilbert → Lorin Skinner → Henry Wee → Tera Willingham → ++ so many others And you know what? I guarantee each RPer has taught hundreds of people on LinkedIn something new about RevOps. For many of them, think in terms of thousands. If that's not democratizing RevOps, I don't know what is! 💥 What did you think of Peter's post? Let me know in the comments, I know we'd both love to hear!
POV: How to get persuaded with only one LinkedIn post
I've spent SO much time writing educational content for websites, and while I LOVE IT, I've also thought more than once this model is not completely sustainable. I really like Pete's "instead" options, but I'm still curious about what will happen when the model is out and over! What will happen with all of us, journalistic-marketeers?