Carson Griffiths’ Post

There’s an argument against offering discounts that it gives your brand lower brand value. Rachael Kotadia, Marketing Director at REDEYE is holding a seminar at our marketingSHOWCASE in Birmingham. Rachael speaks about the difficult situation for marketers where: 🛑 Customers are spending less 🛑 Sales are down What's your immediate thought as a marketing manager? Have a sale. Send out discount codes. Anything to attract purchases. But this can have an impact on profitability. RedEye’s presentation will cover some top tips on how to build your own price promotion exit strategy. Learn even more tips - get your FREE ticket today! #marketingSHOWCASE #marketingmanagers #marketingevents #tipsformarketers

5 Key Questions to Reduce the True Cost of Promotions Promotions can be a double-edged sword—necessary to hit targets, yet often costing more than they’re worth. In this presentation, my partner and best friend, Mike Anthony, dives into the hidden costs many teams overlook and outlines five critical questions before running promotions. It’s all about shifting the focus from activity to effectiveness and ensuring every effort adds value to your bottom line. If you want to chat about improving the results you get from your promotions, DM me! #TradeMarketing #ShopperMarketing #PromotionalStrategy #RetailExcellence #SalesEffectiveness #MarketingInsights #CostManagement #BusinessGrowth #ROI #BrandStrategy #MarketingOptimization #ConsumerGoods #HiddenCosts #SmartPromotions #SalesTips

#MarketingDemand refers to the level of demand generated through marketing efforts. It's influenced by factors like #Advertising, #Promotions, pricing, and distribution strategies. By understanding and managing marketing demand, #Businesses can optimize strategies to attract customers, increase sales, and drive #Growth. 🌐 https://lnkd.in/dT-exQeH

Unlock the magic of Hypno Pricing! Watch how brands use this strategy to mesmerize and maximize sales. Tag along with us on this tour! #digitalmarketing #digitalmarketingagency #pmm #purplemediamarketing #explore #marketingguide #marketingtips #marketyourbusiness #marketyourbrand #casestudies #brand

𝗣𝗥𝗢𝗠𝗢𝗧𝗜𝗢𝗡𝗔𝗟 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗦 HAVE A 𝟻̲:̲𝟷̲ ROI ratio... 89% of people have at least 1 promotional product on their desk. What branded items do you have on your desk? What is the best promotional product you have been given? #marketing #ROI #Sales #Promo #Invest #Digitalmarketing #Socialnetworking #Creativity

As I dive deeper into my marketing studies, I've gained valuable insights into the strategic use of promotional pricing and its impact on consumer behavior and business profitability. A key concept I've explored is how limited-time offers create a sense of urgency, encouraging customers to make quick purchasing decisions. For example, Rock Bottom Golf’s Father’s Day promotion offers a $100 discount on high-demand items, effectively boosting sales despite reducing the profit margin per unit. A significant aspect of this strategy is understanding the cost of goods sold (COGS) and how it influences the overall profit. By analyzing the margin before and after the promotional price, I learned how companies can strategically plan their promotions to attract more customers while managing their profit margins. For instance, Rock Bottom Golf's margin per driver decreases significantly during the promotion, but the increased sales volume can offset this reduction. Furthermore, conducting a break-even analysis is essential for determining the viability of promotional campaigns. By calculating the additional units needed to cover the fixed promotional costs, businesses can ensure they achieve their financial goals. This practical application of marketing concepts like promotional pricing, break-even analysis, and COGSdemonstrates the intricate balance marketers must maintain between driving sales and ensuring profitability. #MarketingStrategy #SalesGrowth #PromotionalPricing #BreakEvenAnalysis #byuh Kate Grow (Bailey) Irish Wolfe

Red Lobster and the Failed "Endless Shrimp" Promo 🍤 🍤 🍤 Promos are one of the many tools in a marketer's arsenal that can help increase brand awareness and drive customers. But creating effective promotions that avoid financial pitfalls involves careful planning. Check out some key lessons from #RedLobster's failed #promostrategy that can be applied to any business. https://lnkd.in/ewe3NqVJ #savvymarketing #marketingstrategy

Imagine having the ability to shift your ad spend from top sellers to those vehicles that actually need the exposure. A targeted approach not only ensures a more balanced inventory turnover but also enhances your dealership’s profitability and marketing efficiency. Embrace VIN-level marketing today - get started with a free Marketing Analysis from VIN IQ ---> https://hubs.ly/Q02v-hB70 # automotivemarketing #dealermarketing #marketinganalysis

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐓𝐚𝐜𝐨𝐬 𝐢𝐬 𝐃𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭? No, it’s not. With simple 1 type of change in 60+ campaigns boosts the sales Before telling the change, let’s dive into how I got the opportunity to provide value to this brand We all in a community do the audit but never leverage the finding of the audit. But This is not the case with the met I don’t do the audit for the sake of closing a client but the audit really means to me the opportunity of scaling the brand and providing the value. Same scenario with this brand, The client allowed me to audit the brand strategy and I got the chance to audit the new brand for which I was excited because it was a very interesting niche So let’s skip the irrelevant thing. I will come straight to the point “𝐂𝐡𝐚𝐧𝐠𝐞 𝐭𝐡𝐞 𝐛𝐢𝐝 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐨𝐧 𝐭𝐨𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐞𝐚𝐫𝐜𝐡” I found that our conversion rate is extremely good on top of the search with the good Acos and boost the result is in front of you Go and apply your audit findings Signing off Osama khattak #ScalingBrands #AuditToAction #SalesBoost #EcommerceGrowth #TacosAndSales #ConversionRateMatters #ACOSOptimization

Unlock the power of price anchoring to elevate your marketing game! 💪 Learn how to effectively use pricing strategies to attract and retain customers. 🔥 #PriceAnchoring #MarketingGame #PricingStrategies #CustomerRetention #BusinessDevelopment #ElevateYourGame #SalesTactics #MarketingTips #GrowYourBusiness #StrategySession #MarketResearch #PriceSetting #BrandStrategy #ValueProposition #CustomerAcquisition #SalesTechniques #BusinessGrowth #MarketingStrategy #BrandDevelopment #BoostSales #DigitalMarketing #IncreaseRevenue #BusinessSuccess #UnlockPotential #MaximizeProfits #MarketAnalysis #BusinessConsulting.