Carryl Pierre-Drews’ Post

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EVP & Chief Marketing Officer, Board Member

Influencer marketing is no longer optional—it’s essential. Brands are recognizing the power creators wield in shaping consumer perception and driving business outcomes. During a Vogue Business panel at NYFW, experts emphasized one key point: trust your creators. Trust translates to creative freedom, which allows creators to connect in their own voice (authentically) with their audience. This relationship is the foundation for success. In other words -- let go and let creators! "While platforms will evolve and new trends will emerge, cultivating strong relationships with creators will help brands remain resilient and adaptable in the dynamic digital world." #DigitalAdvertising #Sponsorships #InfluencerMarketing #CreatorEconomy

Understanding the future of the creator economy

Understanding the future of the creator economy

voguebusiness.com

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