Caroline Grace’s Post

In this episode of Local Marketing School, Emily sits down with Caroline Grace, founder and CEO of Product & Prosper, to share game-changing insights on building successful CPG brands in retail! 🚀 Caroline breaks down the essentials of retail success, from positioning to packaging, and shares real success stories like Paktli Foods. Whether you're dreaming of seeing your product on store shelves or looking to level up your retail game, this episode is packed with actionable strategies! Tune in for topics like: 📊 Debunking common retail expansion myths 🎯 Building a powerful retail brand identity 📈 Mastering both e-commerce and retail channels ...and so much more! Catch the full episode at the link in the comments or on your favorite podcast app! 🎧

As we're in the midst of fall, seasonal flavors like pumpkin spice still dominate, but consumer fatigue is becoming more noticeable. Circana's latest Growth Insights podcast offers timely insights for retailers navigating holiday trends. From maximizing weekday holidays to crafting enticing promotions, this episode is packed with strategies to boost sales, inspire repeat purchases, and enhance consumer experiences. Discover how your brand can tap into these seasonal trends: https://bit.ly/4f5PaT1

As we're in the midst of fall, seasonal flavors like pumpkin spice still dominate, but consumer fatigue is becoming more noticeable. @[Circana](null)'s latest Growth Insights podcast offers timely insights for retailers navigating holiday trends. From maximizing weekday holidays to crafting enticing promotions, this episode is packed with strategies to boost sales, inspire repeat purchases, and enhance consumer experiences. Discover how your brand can tap into these seasonal trends: https://bit.ly/4f5PaT1

If you listen to one podcast episode today, prioritize this one with the powerful combo of Meghan Corroon and Andrew Lipsman on the Ecommerce Braintrust with Julie Spear and Jordan Ripley. If you are trying to figure out Retail Media Measurement at your Company, this episode has strong insights and provocative thought starters for your org to go deeper on your spend. It is not only HOW MUCH you should be looking at, but rather HOW WELL you are spending your Retail Media dollars or you could end up in a situation discussed on show where siloed ROI reports often exceeds a company's actual revenue. Some of the episode highlights: Retail media is noted as a cost-effective yet underinvested channel. Despite higher costs than Google or Meta, RM captures consumer decisions at the point of purchase. Meghan Corroon compares marketing investments to stock portfolios, highlighting the over and under-investments across different platforms. CPG companies' willingness to experiment with credible measurement evidence. The inefficiencies in current digital marketing due to poor measurement systems. Importance of loyalty programs like Amazon Prime for targeting and measurement. #podcast #retailmedia #measurement

Episode 6 of our Retail Insights podcast is now live! ✨ In this episode of Retail Insight, Jeff Banks speaks with Aylish Ellwood, Trade Marketing Manager at Enesco, LLC, about the art of bringing globally recognized licensed products like The Walt Disney Company and Warner Bros. Entertainment into the UK’s gift market. 🎁 Aylish shares insights into managing major licenses, navigating digital and traditional marketing, and the strategic role of trade shows like Spring Fair in connecting with the right audiences. 🔊Listen in to discover how Aylish’s team crafts memorable products, builds strong industry relationships, and adapts to shifting consumer trends in licensed giftware. ⭐ YouTube: https://lnkd.in/dZ_GZuBk ⭐Spotify: https://lnkd.in/duXHcUv2 ⭐Apple Podcasts: https://lnkd.in/d9FSaTij We are launching a new podcast every Sunday until Spring Fair, to hear the latest episodes first please sign up here: https://lnkd.in/dtBa3-Wv Discover future episodes packed with insights from industry leaders, including Associations, exhibitors, and buyers who rely on Spring Fair. Hear their thoughts on the future of retail and why Spring Fair is essential for their business success. Don’t miss out sign up now to listen!

As we're in the midst of fall, seasonal flavors like pumpkin spice still dominate, but consumer fatigue is becoming more noticeable. @[Circana](null)'s latest Growth Insights podcast offers timely insights for retailers navigating holiday trends. From maximizing weekday holidays to crafting enticing promotions, this episode is packed with strategies to boost sales, inspire repeat purchases, and enhance consumer experiences. Discover how your brand can tap into these seasonal trends: https://bit.ly/4f5PaT1

As we're in the midst of fall, seasonal flavors like pumpkin spice still dominate, but consumer fatigue is becoming more noticeable. @[Circana](null)'s latest Growth Insights podcast offers timely insights for retailers navigating holiday trends. From maximizing weekday holidays to crafting enticing promotions, this episode is packed with strategies to boost sales, inspire repeat purchases, and enhance consumer experiences. Discover how your brand can tap into these seasonal trends: https://bit.ly/4f5PaT1

In this week's episode of The Decisive podcast, we dive into the critical back-to-school shopping season, a key retail period for U.S. consumers and businesses. Our experts explore projected growth in back-to-school retail trends and sales, the implications for supply chains, and what it tells us about the broader economy. Tune in to gain valuable perspectives on a retail season that significantly impacts the economy and consumer sentiment: https://okt.to/4GjTRz

Getting your product on grocery shelves can be overwhelming, especially with all the jargon involved 🌪 But speaking the language is half the battle for knowing what’s really happening with your business! If you plan to do any work in CPG, grocery, or retail, our CPG/Grocery Definitions List will be a game-changer 🛒 Use this A-Z list as your go-to resource for mastering and using GPG terms like an absolute pro. 🔗 Get the tool on our Resources page (link in comments) And while you’re there, check out other downloads, webinars, and podcast episodes with our founder, Heather! #CPG #Grocery #Retail #DigitalDownload #Resources #CPGTerms #BeverageBusinessConsulting

What if you could measure product impressions right at the shelf – just like online clicks? 👀 On the Xtalks Food Industry podcast, our CEO Angie Westbrock shares how VISION is reshaping retail with real-time insights at the shelf level. 📈 Imagine knowing: 👪 Are shoppers seeing your product but not engaging with it? 🛍 Are they missing it entirely due to placement or packaging? With these insights, #retailers and #CPG brands can make smarter, data-driven decisions on product placement, packaging, and inventory – taking out all the guesswork 🧠 🎧 Watch the clip below or listen to the full episode here: https://lnkd.in/g8A_B7GN