Caroline Grace’s Post

The best way to introduce a new product to the market depends on various factors such as target audience, product type, and distribution channels. Wholesale distribution is ideal for reaching a wide audience quickly, while retailer sales offer direct access to consumers. Leveraging a dealer network can combine the benefits of both approaches, providing personalized service and widespread distribution. 🚀 Launching a New Product? Consider Your Distribution Strategy! 🛍️ Introducing a new product to the market is exciting, but choosing the right distribution strategy can make all the difference. Here's a quick overview: 1: Wholesale: Ideal for broad market reach and rapid distribution. Partnering with wholesalers allows you to get your product into the hands of retailers efficiently. 2: Retailer Sales: Direct access to consumers. Selling directly to retailers gives you control over your brand's presentation and customer experience. 3: Dealer Network: The best of both worlds. Leveraging a dealer network combines the advantages of wholesale distribution with personalized service and localized marketing. Consider your target audience, product characteristics, and distribution channels when deciding which approach suits your new product best. Ready to make waves in the market? Choose wisely and watch your product soar! #ProductLaunch #DistributionStrategy #BusinessGrowth #RetailStrategy

The best way to introduce a new product to the market depends on various factors such as target audience, product type, and distribution channels. Wholesale distribution is ideal for reaching a wide audience quickly, while retailer sales offer direct access to consumers. Leveraging a dealer network can combine the benefits of both approaches, providing personalized service and widespread distribution. LinkedIn Post: 🚀 Launching a New Product? Consider Your Distribution Strategy! 🛍️ Introducing a new product to the market is exciting, but choosing the right distribution strategy can make all the difference. Here's a quick overview: 1️⃣ Wholesale: Ideal for broad market reach and rapid distribution. Partnering with wholesalers allows you to get your product into the hands of retailers efficiently. 2️⃣ Retailer Sales: Direct access to consumers. Selling directly to retailers gives you control over your brand's presentation and customer experience. 3️⃣ Dealer Network: The best of both worlds. Leveraging a dealer network combines the advantages of wholesale distribution with personalized service and localized marketing. Consider your target audience, product characteristics, and distribution channels when deciding which approach suits your new product best. Ready to make waves in the market? Choose wisely and watch your product soar! 🚀💼 #ProductLaunch #DistributionStrategy #BusinessGrowth #RetailStrategy

𝗜𝘀 𝗯𝗲𝗶𝗻𝗴 𝗳𝗮𝗺𝗼𝘂𝘀 𝗲𝗻𝗼𝘂𝗴𝗵? 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝘀𝗮𝗹𝗲𝘀. Imagine you’re in a store, and four brands catch your eye. Two are instantly recognizable, while the other two stand out with something fresh and unique. Which one do you choose? 🤔 This question is crucial for all brands - especially small ones. Small brands may not have the advantage of massive visibility, but they can still capture attention and drive sales with two key strategies: 𝗦𝗮𝗹𝗶𝗲𝗻𝗰𝗲: It’s all about visibility and familiarity. Big names like Coca-Cola and Starbucks catch our eye because they’re everywhere. But, small brands can create salience through consistent branding, local presence, and targeted engagement, building trust and memorability. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻: It's where small brands can shine. Without massive reach, they focus on unique identities and values. Big brands like Aesop and Patagonia connect deeply with customers by representing something meaningful. But small brands build loyalty by clearly communicating their story and values, attracting customers who align with their mission or beliefs. So, what is the best approach? Simply a balance between both, in order to drive lasting sales.🙌 𝗦𝗮𝗹𝗶𝗲𝗻𝗰𝗲 𝗰𝗮𝗽𝘁𝘂𝗿𝗲𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗾𝘂𝗶𝗰𝗸 𝘀𝗮𝗹𝗲𝘀, 𝗯𝘂𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗮𝘁 𝗸𝗲𝗲𝗽𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗯𝗮𝗰𝗸. 🤝 Are you more likely to choose a brand you see everywhere or one that resonates on a deeper level? How do these factors influence your buying decisions? PS: If you’re curious about applying these strategies to your brand - whether large or small - feel free to contact me directly !😉 #BrandBuilding #Sales #Communicationstrategy

I've been thinking a lot recently about the brands that are *actually* getting on shelves at chain retail... What I've noticed: The brands winning at retail right now? They're not the ones cold pitching buyers. They're the ones buyers are actively seeking out. 🕵 Here's what I mean: Think about a buyer's inbox. It's FLOODED with pitches from brands claiming to be "the next big thing." Here's what catches a buyer's attention: - When they keep hearing about your brand from trusted industry voices - When they see you winning prestigious awards - When they find you in their local coffee shops - When customers are asking for your product by name - When you're creating genuine buzz with their target market I call this the "back door" approach to retail—and in 2025, it's becoming more critical than traditional sales tactics, IMO. Why? Because it proves what buyers really want to know: - That there's actual demand for your product - That you understand your market - That you can create authentic brand love - That you can create and sustain independent retail placement - That you're less risky than an unknown brand The reality? Cold pitching into retail isn't dead, but what I'm seeing is that the most successful brands are combining it with strategic "back door" momentum. When buyers are already excited about your brand before you pitch? That's when magic happens. 🪄 What are your thoughts on this? ⤵️

Faire BFCM is a slept-on opportunity most emerging CPG brands are missing. Why? Because it's your chance to: → Land new wholesale accounts before the holidays → Build momentum going into Q1 2025 → Take advantage of Faire's paid ads (we're seeing positive ROAS!) → Boost your Top Shop status when it matters most Convinced, but don't know where to start? Here are the key elements we've identified for a successful Faire BFCM:  1️⃣ Foundation First (Do This Now): • Update product images with holiday content • Create & feature holiday collections • Move bestsellers & gift items to top • Double-check inventory counts • Update search terms in titles/descriptions 2️⃣ Strategic Promo Structure We're using this exact formula with our Faire Manage clients: • Black Friday Flash Sale (tiered, weekend only) • First-Time Order Promo (Nov-Dec) • Christmas Stock Up (high MOQ on select items) • Last Chance Holiday Flash (pre-Christmas)  3️⃣ Common Pitfalls to Avoid: • Discounts too deep that hurt margins • Not having enough ready-to-ship inventory • Slow response times during peak 4️⃣ Post-Sale Relationships The goal isn't just BFCM sales. Turn new accounts into long-term customers with: • Personalized thank you messages • Clear shipping expectations • Product education materials Want the full Faire BFCM playbook? Check out this week's Product & Prosper newsletter (link in comments!) What's your wholesale BFCM strategy looking like? Let me know in the comments below 👇 Jenni Cocoa Lee Martina Filippi Kyle Hughes Emily Wright

Ready to grow your wholesale buyer base? Here are three tips to set your future up for success: 🔥Be Creative: Use flexible testing options and host engaging pop-up events to attract retailers! 🔥Be Consistent: Keep in touch with targeted communications and regular follow-ups to build strong relationships. 🔥Be Selective: Choose partnerships that align with your brand values and target audience for maximum impact! Want to dive deeper into these strategies? Read more about how to expand your wholesale reach for #2025! 🌟 https://hubs.ly/Q02Vtlbw0 #WholesaleSuccess #BrandGrowth #BusinessTips #RepSpark #B2BBetter #NewYear2025

Business Blunders That Can Alienate Your Target Audience and Destroy Your Brand. Intriguing Question: What if one mistake could cost you your entire customer base? Discover the business blunders you NEVER want to make! Click the link to learn more! To know more visit: https://lnkd.in/gH3Qd8Ny . . #BusinessTransformation #ComingSoon #FMCG #fmcgsupplychain #collaboration #partner #formulations #packaging #BusinessGrowth #Website #supplychain #offers #opportunity #brand #manufacturers #suppliers #connection #jobsearch #visibility #EmergingBrands #BusinessConnections

Buyers want proof, not promises. The brands making waves are the ones creating their own momentum, building a presence that’s impossible to ignore. One thing I’d add: it’s not just about buzz—it’s about consistency. Buyers notice when a brand delivers quality and builds trust with both consumers and smaller retailers over time. It’s like building a résumé for your product—every little win adds credibility. When you finally pitch, it’s less about selling yourself and more about meeting a demand they already know exists. That’s where the real traction happens. #CPG #SalesStrategy #b2b #Retail

Channel Strategy: Balancing Exclusivity and Reach In today's competitive landscape, a well-crafted assortment strategy is more than just selecting products, it's about choosing the right channels for distribution. This careful selection prevents our offerings from competing against each other, enhancing exclusivity while refining our overall strategy. This approach mitigates sales cannibalization by aligning product availability with the most suitable platform, from exclusive in-store launches to online-only specials. Differentiating our channels ensures each serves a distinct role, complementing rather than competing, and keeping our offerings appealing. This is pivotal in aligning our products with the right audience and optimizing market impact without diluting brand value.

This approach is really important for preparing for negotiations with retailers and increasing the chances of successful cooperation. Understanding the category and the dynamics of the retail shelf gives the company valuable data to present its products based on actual market trends and needs, and not just generic marketing promises. The EXACT framework allows you to deeply understand how exactly the consumer interacts with products on the shelf and what aspects of packaging and positioning play a key role. Here are some examples of successful cases where companies used similar analytical methodologies to successfully launch products: Case: Old Spice Old Spice conducted a large-scale audit of the shelves in stores for men's grooming products before rebranding. They noticed that many brands were targeting a younger audience, but were leaving behind mature men who wanted a simple, clear, yet stylish design. As a result, Old Spice completely changed the packaging and positioning, which allowed the brand to occupy a niche that almost did not exist before and increase its market share. Case: Dove Dove successfully used shelf audits and consumer perception research in their “Real Beauty” projects. Before launching the campaign, Dove studied shelf positioning and noticed uniformity in the presentation of beauty standards. This helped them create a unique product that stood out from the competition and gain loyalty from an audience that had previously been largely unreached. Case: Tide (P&G) Tide used shelf research and consumer data to identify the need for smaller, more sustainable packaging. They found that shelves were overloaded with large plastic bottles, which influenced the launch of their innovative Tide Pods product. The new packaging and innovative shape helped not only attract attention on the shelf, but also reduced logistics costs, significantly increasing the profitability of the product. Case: Greenworks (Clorox) Greenworks launched natural cleaning products after conducting an audit of traditional cleaning products and natural products. They noticed that natural products were underrepresented on the shelf and often did not compete on price with traditional products. Greenworks targeted this niche by creating a product with natural ingredients and an affordable price point, which allowed them to capture market share, attract eco-conscious consumers, and expand their product line. Each of these case studies highlights the importance of analyzing retail shelves and categories. The value of this approach is the ability to differentiate based on actual market analysis and needs, rather than simply pushing a brand for the sake of advertising.