Caroline Baume’s Post

The poor Firecracker. Every day is a school day. She’s sitting doing some schoolwork and scoffing Ferrero Rocher which a very lovely house guest gave us last weekend. So I say, bite into it carefully … Ferrero places a significant emphasis on R&D to maintain its edge in the competitive confectionery market. As a privately owned family business, it allows itself longer investment payback than its corporate peers. The company invests in R&D to innovate its products, improve quality, create new manufacturing processes that ensures its sweets are yummy and distinctive. … a notable example of Ferrero's investment in R&D and innovation is its patents for the Ferrero Rocher. The chocolate is unique for its multi-layered structure - a whole hazelnut encased in a thin wafer spherical shell filled with hazelnut chocolate, coated in milk chocolate and chopped hazelnuts. The production process and the shell itself are both patented. Those of you that were in the UK in the 90s (I was only just born obvs) will remember the triumph of kitsch that was the 'Ambassador's Party' Ferrero Rocher ad as a glamorous guest declares: “Ah, Monsieur, with these Ferrero Rocher you're really spoiling us”. I’ve just explained to The Firecracker that this is what adverts used to be like: https://lnkd.in/eUvbjJ8N. You see, if you think I can be a Consumer Products and Retail bore at work … just imagine living me with 😂 #FMCG #ConsumerGoods #Retail #RethinkRetail #RethinkRetailTopExpert RETHINK Retail

Here’s a small look at Pernod Ricard’s Supply Chain Management 🌟 🌟 Pernod Ricard's supply chain is nothing short of exceptional, combining innovation and efficiency to deliver outstanding products. In India, they represent iconic brands like Royal Challenge, Blenders Pride, and Absolut Vodka, Glenlivet, Ballantines which resonate deeply with Indian consumers. 🥃🇮🇳 Their robust supply chain strategies include: 1. Integrated Technology 💻: Using advanced analytics to optimize inventory and demand forecasting, ensuring product availability. 2. Sustainable Practices 🌱: Committed to reducing carbon footprint and enhancing sustainability through eco-friendly initiatives in production and logistics. 3. Local Sourcing 🏭: Focusing on local ingredients not only supports communities but also enhances the authenticity of their Indian brands. 4. Consumer-Centric Marketing 📈: Building strong emotional connections with consumers via innovative campaigns and cultural relevance. These strategies position Pernod Ricard as a leader in both quality and market presence. I’m eager to contribute to their continued success and drive excellence within their supply chain! 🤝 #SupplyChainManagement #PernodRicard #Logistics #Sustainability #Innovation #Marketing #BrandStrategy #CareerGoals #Diageo

Are you even a Hyderabadi if you haven’t braved the long Saturday night queues at Naturals or Cream Stone at PG Road? Originally, Cream Stone was up against Naturals, known for its popular fruit-flavored ice creams. Instead of competing head-to-head, Creamstone Concepts cleverly opened Froops right next door. Froops offers fruit-flavored ice creams, similar to Naturals but with a fresh twist that elevates the product.Instead of splitting the market, this strategic placement amplified demand, drawing in more customers for both brands and boosting Cream Stone’s overall market share. This is a classic example of brand proliferation, where companies expand their reach by offering distinct but complementary products. Mondelēz International uses a similar approach with its portfolio of brands like Cadbury, Toblerone, and Milka. While these may seem like competitors, they cater to different tastes and preferences under the same corporate umbrella. This multi-brand strategy shifts consumer focus from “Do I need chocolate?” to “Which chocolate brand should I choose?”—ensuring that no matter the choice, Mondelēz wins. By encouraging consumer choice within its ecosystem, multi-branding doesn’t just protect market share—it drives growth. Pure genius, don’t you think?

Departing Ölgerðin After 17 Years I have stepped down from my position at Ölgerðin after nearly 17 years as Deputy CEO and CMO. It has been an amazing journey during an incredible period of growth for the company. Ölgerðin's brands have steadily strengthened, and the company's market share in beverages has grown significantly since I started working there. I have had the opportunity to work with well-known brands of Ölgerðin and build new brands from scratch. The most notable of these is the brand COLLAB, which is one of the most valuable beverage brands in Iceland today. Since last year, I have led the marketing and sales of COLLAB in foreign markets, achieving the result that today nearly 1,000 stores in the Nordic countries offer the popular COLLAB drink, and the distribution is increasing. It is right to correct a misunderstanding that appeared in the media, suggesting that my departure from Ölgerðin is related to this project and the company's quarterly financial report. That is not true; the project is on a good path, and I look forward to following its progress. Looking back, what stands out is that Ölgerðin's beer market share has doubled during my time at Ölgerðin, and the company now holds a 57% share in soft drinks compared to 47% when I started. It has been a privilege to work with some of the world's largest food and speciality companies. First and foremost, Pepsico, where I have worked on building their brands here in Iceland from my first day at Ölgerðin. Pepsico's brands have steadily strengthened in the market, and the collaboration with them has given me so much. One of the most memorable projects I worked on with Pepsico is, of course, the Pepsi league, the longest brand collaboration with the top men's and women's football leagues in Iceland. The Carlsberg group is another great company I worked closely with for a long time during my tenure at Ölgerðin. One of the best marketing companies in the beverage market, I learned a lot from them. Then there are all the other partner companies like Diageo, Campari, JDE, L'Oréal, Britvic, Jägermeister, Moët and so many others, which have given me extensive knowledge and experience. As Deputy CEO, I was responsible for Ölgerðin's own brands, with the goal of increasing their share of the company's turnover. During the time I held that responsibility, the share of own brands in the company's total contribution increased from 45% to 49%. The total turnover of own brands during the period increased by 62%. These growth figures are unprecedented for such an established company. I have been fortunate to have worked with wonderful and talented colleagues who have shared this journey with me, and for that, I am very grateful. The reason for my departure from Ölgerðin is a differing vision and disagreement between me and the CEO of Ölgerðin. It is unfortunate, but during the years we worked together, the collaboration was good, and together we achieved excellent results.

I am happy to share that I am starting a new position – Trade Marketing Specialist at Danone! I strongly believe that through this position I will get deep knowledge of Trade marketing and E-Commerce in the commercial function of business - Sales Operations, develop transferable skills and strengthen analytical skills. This is a great start of my career in #FMCG #Danone #Trademarketing #Salesoperations #Sales #Newposition #Newrole

A real chance to make an impact in the GCC and Levant markets in one of the strongest Food companies of the Gulf.

Discover the sweet story behind Ferrero Rocher! 🍫 From humble beginnings to becoming a global favorite, learn how this iconic chocolate captured hearts around the world. Dive into the rich history and craftsmanship of Ferrero Rocher in our latest video! #knowthebrand #brandstories #beheard #toldmedia

Empowering Emerging Brands in the UAE’s F&B Sector In the dynamic food and beverage landscape of Dubai and the UAE, emerging brands face both unique challenges and opportunities. At New Page Group, we go beyond distribution—we specialize in brand incubation, offering tailored support to help brands thrive in this competitive market. Our recent partnership with New Tree, a company focused on healthy snacks, is a great example of how collaboration drives innovation. By leveraging our expertise in brand strategy and market positioning, we’re not only expanding New Tree’s reach but also enhancing their product offerings to meet the growing consumer demand for healthier options.  Why Brand Incubation Matters: - Strategic Guidance: We help brands define their mission, vision, and unique value. - Market Insights: Our deep understanding of trends ensures strategies that resonate with target audiences. - Resource Sharing: Access to networks and resources that accelerate growth. If you're an emerging brand looking to navigate the complexities of the F&B industry and scale successfully, let’s connect @ [email protected] ! Together, we can cultivate success and bring innovative products to market. Ram R Vangala  

My thoughts, as they develop, on Pernod Ricard's new recommended corporate strategy and how much the Seagram connection helps. #PernodRicard #BrandStrategy #Seagram #CorporateBrand #Diageo