Fractional CMO | Helping Small Businesses and Professionals Obtain Real Results from Their Marketing Efforts | Connect for your Free Marketing Domination Playbook
When I used to conduct qualitative research for Fortune 500 companies, we used a technique called 'laddering.' In a nutshell, we ranked the importance of features and benefits, then probed deeply into why those features and benefits were selected. The key question was always: 'Why is that important?' This process uncovers the deep-rooted emotional benefits behind a purchase. It’s about connecting with your audience at an emotional level, because that’s what truly differentiates your brand. So, what are you really selling? Drop a comment below and tell us the emotional benefit your customers are buying. nextMEDIA Driving Business to Your Business . . . #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024
