Prepare Your Organization for Change
Who likes change? According to various surveys and research, around 20% of people are considered “change friendly”. So, if you are around the average, 80% of your employees are “change averse” and ready to dig in their heels even when changes are only in the rumor mill.
One of the issues we see in our Pinwheel Partners consulting business is a failure to prepare the organization for change on the part of senior leaders. Far too often they spring the change announcement on their employees. People feel blindsided, and that there is a lack of respect for them and their contributions. The typical response on the part of employees is “I didn’t see this coming”. How does that make employees feel?
Here are some responses we hear:
• I was not important enough to be invited in under the tent
• This change feels rushed; leadership is not taking the time to think this through
• Open and timely communication is not a priority here
• If asked, I could have helped in the creation of this change initiative
As most of us have witnessed, the rumor mill is a highly effective form of communication. Research from Prosci, a leader in change management, shows that even a rumor of change can drop productivity as much as 70%.
Is there a better method for launching change? Yes, a successful change project begins with helping employees understand that circumstances in their competitive landscape are changing, and in response some changes may be needed. It was Jack Welch, former CEO of General Electric who said, “if the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
I spent my career in the technology industry, one third with a semiconductor manufacturer and two thirds with an electronic components distributor. This is an industry that accepts constant change as a way of life. The industry is driven by faster, smaller, cheaper.
Through town halls, emails, and other avenues, employees would often ask me, “Steve, do you think after we get through this change, we can slow down our rate of change for a while and take a few deep breaths?” My answer was always the same, “if you start to see us slow down our rate of change, that is when you should start getting nervous.”
Change is a necessary ingredient for any organization that must change to thrive or survive, meaning all organizations. Prepare your employees for it. This is not one of those times when surprise is a good thing.
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3moVery interesting article. Effectively cascading a change message down through an organization is not simply sending more messages from the leaders. The message needs to adjust and be relevant for employees at different levels. The concerns that a front line employee (and thus their receptivity to a change message) will be quite different than that at the director level.