Capgemini’s Post

How will your #marketing team meet the impending content surge? With some estimates predicting that brands will need to produce as much as 5X more content than they do currently, marketing organizations are turning to #GenerativeAI to rapidly create personalized content and campaigns with limited budgets and resources. Our latest paper explains how #GenAI can help you: ✔ Close the content gap ✔ Enable a truly personalized content strategy ✔ Amplify GenAI outputs through data and insights ✔ Lay the digital foundation to drive continuous value Download your copy here: https://bit.ly/4a6S3kq Naresh Khanduri, Marie-Cecile Puissochet, Yvo Booisma, Lee Dempsey #ContentMarketing #AIinMarketing #CustomerExperience

It’s not just about creating content, it’s about creating content with a purpose. I’ve worked with firms that are BUSY in the content creation area, but not seeing any of it move the needle because they don’t have a content strategy framework in place. They create ad-hoc content pieces (and some are simply amazing!) to contribute to their online presence, but viewership and engagement metrics fall short. Imagine spending all that time and resources with a solid strategy? :) #aecindustry #creindustry #aecmarketing #contentmarketing

👉What challenges are marketers facing and how to avoid them:👈 🙁 Failure to create relevant and engaging content Solution ➡ Write high-quality, valuable content that is relevant to your products and services. You will attract customers searching for what you offer! 🙁 Not knowing which content is having an impact and which isn't Solution ➡ Set defined goals that make what you're working towards very clear. Measure data and analytics and familiarise yourself with your KPIs (Key Performance Indicators). Check out our blog that outlines the Top 7 Challenges in Content Marketing and what actions can help you drive better results. Read here: https://lnkd.in/eiAwmSSq #MarketingChallenges #DigitalMarketingAdvice #SEOAgency #MarketingTips #ContentMarketing

Is your marketing team drowning in a sea of content? 🌊 MedialakeAI can be your digital lifeboat! ⛵️.As content creation explodes, it's time to rethink how you manage and monetize your assets. With AI-powered features, you can streamline your workflow, reduce costs, and maximize the value of your assets. Discover how AI-powered DAM can revolutionize your workflow. 💡 https://lnkd.in/deAu5-kQ Written by seasoned marketing expert, Janet Markwick. #digitalassetmanagement #AI #marketing #content #efficiency  #medialakedecoded

⭐ Quality in, quality out ⭐: Learn how to create great #contentmarketing that generates quality #leads day in day out, in this #10minuteread 🎯 #Five things You Will Learn: 1️⃣ Why content marketing is more effective than #paidads or #events. 2️⃣ How to create engaging, “actually great” #content. 3️⃣ The benefits of nurturing leads through #digitalmarketing. 4️⃣ Efficient ways to run, test, and scale campaigns. 5️⃣ Tips for budget allocation across multiple digital channels to maximize reach. Read more at NowComms - here https://lnkd.in/gzBzZesJ #b2bmarketing #agilemarketing

🎉 Party's over, folks 🙂. Even the #September stragglers with pre-school kids or grown-up teens are back from the 🏖 beach this week. As the #seriousbusiness of September gets going, the #topagenda item for most #marketingmanagers I'm speaking to right now seems to be #leadgeneration. No big surprise there. #B2Bmarketing folks everywhere are #underpressure. Bosses expect #marketers to #mitigate today's sluggish economy by delivering #marketing miracles that create more #opportunities on less #budget, day in and day out. Let's lean into the difficulty. Let's turn a #threat into an #opportunity. Let's look straight into the #CEO’s bloodshot eyes when they give us the hairdryer treatment and tell them calmly and surely what we can do to make things work this quarter. #Yes #We #Can: 1️⃣ Deliver great #content that nurtures #trust and delivers the high quality inquiries most #salespeople are crying out for right now (read the guide from NowComms below to get started with that). 2️⃣ Work relentlessly on #ABM marketing tactics to ensure the #salesfunnel attracts only perfectly profiled candidates your business can sell to 👍. 3️⃣ Create the #honestlyhelpful #SEO-optimized content that generates leads, day in and day out, without the need for #highcost #lowquality #paidadvertising #leadgen tactics. #b2bmarketing #agilemarketing #yeswecan 👍

🚀 Staying ahead in digital marketing is all about embracing new trends. Here are the top ones to watch in 2024: AI-powered analytics Voice search optimization Interactive content What trend are you most excited to explore? Let us know below! 👇 #DigitalMarketing #MarketingTrends #AIinMarketing #SSCDigital"

In this post, I'll delve a little more into the content marketing services that firms offer to provide customers like you with the tools to achieve inbound goals. Read more 👉 https://lttr.ai/ALKXL #StrongRelationship #SocialMedia #ProductionProcessesGeared #UniqueSellingPropositions #PeopleSGreatestFear #IncreasingWebinarAttendance #SkilledDigitalMarketer #InboundMarketingMovement #EmployingObsoleteStrategies #LSIMedia

Let’s take a comprehensive dive into the world of content analytics and understand how analytics can be employed to navigate your content strategy. https://ow.ly/s9LA50Rc6Uv #marketing #martech #technology

The author highlights how effective content marketing strategies can help attract and engage prospective students, build brand reputation, and drive enrollment. Read more 👉 https://lttr.ai/AUEvU #Highereducation #Marketing #Highered #HigherEducationMarketing #SocialMediaCampaigns #UniqueSellingPoints #highereducation #marketing #highered