Capgemini Retail & Consumer Goods’ Post

𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 (RMNs) are booming as cookie uncertainty looms. With rich consumer data and high engagement, they're transforming digital ad spend: - RMNs are projected to claim 20% of global digital ad spend by year's end. - Retailers' first-party data enables more precise consumer targeting. - RMNs outperform in brand suitability and have lower fraud rates (DoubleVerify 2024 report). - Viewability may be lower on owned & operated, but engagement is 183% higher! Genuin CMO Matt Wurst explains how our 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 solution enhances revenue retention and media quality. Unlock the full potential of RMNs and stay ahead of the curve! 🌟 #RetailMediaNetworks #DigitalAdvertising #MarketingInnovation

I know, digital is usually the main focus. But don't forget about the total omni-channel experience and leave in-store in the corner. You've got busy consumers, people! And you are competing for attention, so don't discount the physical stores. As you are in the midst of planning for next year, keep these principles in front of you: - Focus on unified commerce experiences as much as you do messaging and targeting - Prioritize retail media spend based on brand growth goals - Get your data clean... you shouldn't need 40 files to make one decision on where to spend your next dollar And if you want more where that came from, let's chat live. #RetailMedia #InStoreAdvertising #MarketingInnovation #BrandBuilding #MediaTrends #AdvertisingFuture #RetailTech

I'm seeing firsthand how #RetailMediaNetworks are reshaping the advertising landscape, allowing brands to connect directly with consumers at the point of purchase. This shift not only improves targeting but also enhances ROI for advertisers.   When it comes to consumer products and retail brands, I believe investing in retail media networks means running more effective campaigns and creating better #CustomerExperiences. Our experts— @Lindsey Mazza, @Kees Jacobs, @Vince Crimaldi, and @Owen McCabe explore: • The rise of retail media networks • Their unique data capabilities • The potential for data-driven product ideation and much more.   Check out the video 👉https://lnkd.in/ehrCQUKq   As e-commerce continues to expand, the importance of retail media networks grows alongside it. Stay tuned as we share more about RMNs and how they can strengthen your brand and business strategy going into 2025.   #FutureOfRetail #RetailInnovation

In today's fast-evolving retail landscape, how can retailers leverage advertising to unlock new revenue streams? 📈 Inhabitad’s Retail Media Platform lets retailers become key players in this expanding sector by monetizing their web traffic and utilizing first-party data. Our platform supports advertisers and enhances the consumer shopping experience through precise targeting and personalized product recommendations. 💡 Learn how to become a media player in the fastest-growing publishing industry and maintain full control of your ad space. Discover more at Inhabitad. https://inhabitad.com/en/ #RetailMedia #Ecommerce #DigitalMarketing #Advertising #RetailTrends #MarketingStrategy #Inhabitad

🚀 A whopping 80% of eCommerce companies saw their revenue grow after implementing personalization. But how can you hyper-personalize when you're running a multi-shop enterprise? This article digs into how you can quickly build multiple shops targeting a specific market or audience, all powered by a single backend. Discover how to:  ▪ Develop a master inventory database ▪ Plan your storefronts ▪ Monitor and evaluate results Read all about multi-store management 👇 https://lnkd.in/dn9KV2J8 #MultiSiteManagement #ShopManagement #HeadlessCommerce

Sweepstakes and rebate campaigns can boost retail sales, but on their own, they’re just noise. Use them to acquire first-party data, and you get real impact. How? First-party data helps brands: - Enhance consumer engagement with detailed purchase insights for improved retention. - Optimize media buying by targeting lookalike audiences and refining segments. - Strengthen retailer relationships with data on spending and behavior, revealing new opportunities. See how our approach delivers real results.

🛒 90% of the targeting requests we received from CPG advertisers in Q1 focused on reaching new and current customers, with only 10% directed towards re-engaging lapsed shoppers. This trend showcases advertisers' emphasis on expanding their customer base and nurturing loyalty, rather attracting former customers back to a brand or product. Check out our Q1 2024 Media Buying Trends report for more insights like this: https://lnkd.in/eqz9nPqe #cpg #shoppermarketing #retailmedia #digitaladvertising

In the evolving retail landscape, Retail Media Networks (RMNs) are transforming digital marketing. Driven by the need for first-party data amidst privacy constraints, retailers are leveraging vast customer insights for targeted advertising. Integrating Guest Wi-Fi marketing offers real-time insights and a cost-effective entry into RMNs. This strategy transforms in-store interactions into engagement opportunities, turning retail spaces into interactive hubs. Benefits include: 1. Diversified revenue streams. 2. Data-driven insights and precision targeting. 3. Competitive edge. 4. Personalized engagement. 5. Early consumer connection. Future trends point to RMNs integrating with technologies like AR, enhancing both in-store and online experiences. #retailmedia #retailmedianetwork #rmns #marketing

Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20) - Data Utilization & Targeting (3:26) - Consumer Insights From Retail Networks (5:05) - Key Considerations When Planning Campaigns (6:30) - Measuring Success of Campaigns (9:19) - Creative Optimization (12:20) - Integrating Campaigns Across Marketing Channels (15:45) - Collaborating with Retailers (17:15) - Emerging Technological Trends (19:00) Check out the episode now: https://lnkd.in/dUe58VqX #VENDO #retailmedia #marketplaces #amazon #walmart #ecommerce

🛒 Global #retail #ecommerce sales are projected to surpass $6 trillion this year, marking a 9.4% year-over-year increase. This #growth trend is expected to continue steadily until at least 2027 📈 Reach online buyers worldwide with our audience data collected from nearly every country on the globe 🌎 📥 Contact us and let’s find your target audience: [email protected] #digitalmarketing #audiencedata #programmatic #advertising #onlineadvertising #personalization #targetaudience #targetedadvertising #ecommerce #retail #report #sales #onlineshopping