Marriam Mukhtar’s Post

I updated my "About Me" section for the first time since before the pandemic. After dragging my feet with writer's block for years, I finally took the plunge. I must have browsed countless profiles to figure out what to say and how to say it before committing to the content and tone. Do people even read these anymore? 🤔 Anyway, check it out and let me know what you think! #CannabisIndustry #CannabisCommunity #CannabisBusiness #aboutme

[VIDEO] How to Write a Company Bio - Tips and Samples https://ow.ly/k4cb50QRUJn #professionalbio #socialmediabio #personalbio #executivebio #realtorbio #healthcarebio #biowriting #wewritebios

The Most Common Mistake MedSpa Owners Make (Blog Edition) 🗣️"Hey, have a look at this blogpost of one of our competitors. It's ranking really well. Can you create a similar piece for me?" Sounds familiar? 👀👀👀 Ummmmmm, you see the problem here? Why replicate something that is already on the market and doing well? Why not bring in your own fresh perspective? Why not talk about things no one else is talking about? One of my MedSpa clients got most leads from a blogpost that was about side effects of Botox. YES, I am not bragging. Why? Because we were transparent and told them upfront: "Hey, here is what can happen and here is what we do to minimise the chances." Be that breath of fresh air instead of trying to copy what your competitors are doing. Surely, we can take inspiration but always put your own spin on it. PS. I am taking one more MedSpa client for October. DM me and get a free content strategy for your MedSpa blog. . . . . . . #medspawriter #blogwriter #cosmeticsurgerywriter #contentwriter #medspa #cosmeticsurgery

You know what keeps me up at night? Keeping content current. It's not possible. So it's a losing battle. But I strongly believe that we need to make efforts to keep articles and resources up-to-date. The exception is pieces that are meant to be moments in time or where an update is more work than it's worth ... but for evergreen, educational types of content, (especially those with solid organic traffic) it just needs to be correct. With the news of cannabis rescheduling, and the primary implication being the removal of 280E limitations, I nearly tripped over myself in panic at the hundreds of articles that mention scheduling and 280E, not to mention all the articles about 280E. I hope those content leaders have a plan for updating their content and retiring anything no longer relevant. A common issue I see in B2B content teams is publishing and forgetting. This is where regular audits and processes are important. Your content is there to build trust and provide value, but if it's all outdated and unreliable, you'll counteract your efforts. We owe it to our visitors/readers to ensure they are getting the info they seek. #contentstrategy #b2bcontentmarketing #contentmarketing

Writers crave appreciation?! Many say they don’t care about likes and comments. But let’s be honest, they do care a lot. They go to any extent to maximize their engagement rate. Have you seen a big creator commenting on a small or mid-creator’s post? Now they do. Any guess why? It’s true, they’re doing it to attract and reach out to their potential customers. But deep inside, they’re doing it to boost their engagement. Many say, “Likes and comments won’t pay you?” Yeah, I agree, It won’t. But it gives you the drive to write more. Every like and comment is a form of recognition and appreciation. When people say,” Great piece of content, love your writing, Valuable post, …etc,” it gives a high. That high is something alcohol, marijuana, or cocaine can’t compete with Imagine your blog or social media post getting a good engagement, with people sharing positive comments and sharing it with their friends and others. What next? You’ll be eager to write your next piece of content. But if the opposite happens, what will happen? Self-doubt and anxiety creep in, and at last, you end up with writer's block. That’s the simple truth. We don’t crave appreciation. We crave recognition. And you get recognized only through appreciation. Now tell me, do you crave appreciation? #VM

Would you sell me your Soul for $2? Before you freak out on me… Hear me out, because it’s about financial copywriting! If I offered you $2 to sign a piece of paper selling your immortal soul after you are dead… On the piece of paper, it is said: “This is NOT a legally binding contract”… And if you sign, you can rip up the paper immediately…. Would you do it? I will bet that you will not. In fact, I’m pretty sure that you will not, because only 23% of people would do it. How do I know it? Because of the study about judgments based on reason, intuition, and emotion called “Moral Dumbfounding: When Intuition Finds No Reason”. But here is an interesting point… That 23% saying no was the initial judgment…. After discussion with the interviewer, the final judgments were higher; that is, the interviewer did change some people’s minds, and now 40% of people would sign the paper. The difference was the degree to which they relied on reasoning versus “gut feelings”. Of course, you will not sell your soul. But people, it is just a psychological study; you can’t really buy or sell a soul. But what does this study have to do with financial copywriting? Well, that reminds me of one of the biggest promos from Money Map Press, the National Institute for Cannabis Investors. Talk about a hard sell: Selling pot to old, white, conservative folks. The answer? First, get another old, white, conservative to pitch! Go nuclear, like with the former Speaker of the House, John Boehner… Then reasoning with some killer copy. The pitch is in the first 30 seconds of the promo… Cannabis: One of the most controversial, most misunderstood, and what is quickly becoming our most lucrative industry. Both the study and this copywriting masterpiece underscore the power of persuasion and the potential for shifting perspectives through effective communication. It’s all about framing, people. I will leave references bellow if you want to explore more: Moral Dumbfounding: When Intuition Finds No Reason: https://lnkd.in/dD6FS6z2   American Cannabis Summit: https://lnkd.in/dcXhq4RN  

I landed a $10,000 deal with someone who had 100 times more followers than me. And I did it with a pitch so simple, it's almost embarrassing. It worked because I did the one thing you must do to get someone to say yes: Appeal to their self-interest. If you can write 'win-win' no-brainer pitches, you can secure massive deals. This method works even if you have zero followers. Intrigued? You should be. I'll reveal the pitch I sent and the entire strategy I use to make these no-brainer pitches in a workshop I'm hosting next Thursday at NOON EST: "How to Get Clients With No Followers: The Underground Method to Landing High-Paying Clients Even If You're a Nobody Online" •Imagine waking up to an inbox full of invoices paid... •Picture yourself closing deals with ease, even without a massive following... •Imagine a world where your lack of "clout" becomes your secret weapon... Sounds too good to be true? It's not. And here's why: Most creators are playing the wrong game. They're chasing followers while the real money is hiding in plain sight. It's a 2 step process: 1)Find high-quality clients in 'blue oceans' where other creators and freelancers aren't pitching them 2)Make them a pitch that's damn near impossible to say no to In this workshop, you'll discover: •The 'no-brainer pitch' that makes clients say yes, even if they've never heard of you •The 'freemium' model that turns skeptics into high-paying clients •How to find 'hidden gem' clients that your competitors are too blind to see You'll walk away with a complete roadmap to landing clients, whether you have: •Zero audience •Zero social proof •Zero case studies or results his isn't just theory. These are strategies I've used to make 7 figures. Now, you might be thinking, "Sounds great, but what's the catch?" There isn't one. Tickets are just $100. And if you attend the workshop and don't think it's worth at least 10 times what you paid? You'll get a full refund. No questions asked. But here's the thing: The deadline to register is next Thursday at 11:59 a.m. EST. After that, the doors close. Forever. Yes, you'll get access to the recording if you can't attend live. But we will not sell the recording after the deadline. This is your one shot to learn the underground methods that are working right now. So ask yourself: Are you ready to stop playing the follower game and start playing the client game? If yes, then there's only one thing left to do: Secure your spot in the workshop now → https://lnkd.in/dpFU8fMA P.S. Remember, this offer disappears next Thursday at 11:59 a.m. EST. Secure your spot now so you don't miss out.

Help a Reporter is down!! Was thinking about a piece yesterday and realized I hadn't used the platform in over a year. I hadn't seen anyone talk about them either. I checked and found out HARO has been down for about a year. Yeah, they rebranded to Connectively at the start of the year, but that was only postponing the inevitable. (There's a lengthy online pub on Content Powered about the HARO story and acquisitions and big brands vs small brands and all the other business stuff that led to this outcome) Now that HARO is gone, a few alternatives I've previously used: 1. Help a B2B Writer (branded as HelpAB2BWriter). 2. Qwoted What other options have you heard of or tried out? #content #contentwriting

Make your words matter: content in bite-sized pieces In a distracted and busy world packed with information overload, how can you keep a website visitor’s attention long enough to linger on your website - and learn more about your services as a holistic health provider? Answer: In bite-sized pieces! To break up the words and improve readability, content writers can: Use headings, which provide a roadmap that helps guide readers to quickly find information Use subheadings, which break up a lot of information and separate key points Use bullet points for easy scanning, as you see here Hi. My name is Elizabeth and I’m an award-winning writer with a background in journalism and medicine. To learn how I can help your holistic health business attract new website visitors who convert into clients, DM me. Let’s chat! #holistichealth #functionalmedicine #contentwriting 

I'm building a website so people with a specific rare condition have a place to go to find information - verified and accurate information and whatever up-to-date research there may be (which is very little). I also want people in the healthcare community to learn about it and how it affects those who have it - and to take it seriously. Who knows? Maybe some journalists or content writers will discover it and want to write about it. Maybe someone will want to use me as a source. Or maybe I'll be hired to write about it myself. What do you look for in a website that provides health information on a particular topic? What do you like (aside from accurate information!) to see and, importantly, what do you not like? For example, I will click off any website that has white print on a black background. I'll click off it so fast, I won't be able to tell you what the title was. Aside from it not being pleasing to look at, it hurts my eyes and it is a migraine trigger for some people. (oops, I went on a bit of a rant there, sorry!) Bonus points if you can share sites you really like and think get their message across well. Thanks for any and all help here! #journalists #contentwriters #contentcreators #rarediseases #websites #websitecreation #writers #healthcare