Canadian Marketing Association’s Post

Farid Jeeawody, Partner at Hall & Partners, takes a critical look at one-number brand equity scores in his latest blog for Research Live. While these scores offer a simple way to measure brand health, they often fall short in providing the strategic insights needed to drive brand growth. Farid argues that relying solely on these one-size-fits-all metrics can obscure the unique strengths and opportunities for each brand.   Discover how a more nuanced approach, blending core metrics with bespoke insights, can help brands unlock their full growth potential. Dive into the full blog on Research Live for a deeper understanding of how to move beyond one-number scores. Escalent | C Space #BrandStrategy #BrandGrowth #BrandEquity #Advertising #BusinessGrowth #MarketingStrategy

In Part 2 of the "Debunking brand myths" series, our Brand Council explains why brand ownership should be reimagined, and dives into what marketers can do to build the strongest brand possible. Brand Council member, Justin Haberman, MBA, Vice President, Client Services, Elemental shares key points to keep in mind when shaping brand strategies: ✔️ Trust, loyalty, and emotional connections form the bedrock of a brand's identity. ✔️ Consumers co-create the brand; their perceptions and engagement shapes brands in real-time. ✔️ The brand is influenced by market trends, societal shifts and competitive changes. Read the blog to learn what marketers should prioritize to be successful, and stay tuned for Part 3: https://ow.ly/In2p50Rzsvn #BrandBuilding #ConsumerEngagement #CMACouncils #ThoughtLeadership #MarketingStrategy #Brand #BrandOwnership

Unaided vs. Aided Brand Awareness: What's the difference? Dive into our latest blog to uncover the secrets behind consumer recognition! Let's make your brand the talk of the town! #MarketResearch #Awareness #BrandStrategy

Why Do So Many Brands Struggle to Stay Memorable? The biggest issue facing many brands today is a lack of memorability. Without being top-of-mind, even great products and services fall short of building lasting connections with customers. In the article, I explore why brands often struggle with memorability. The primary issue is that many brands don't consistently reinforce their values, purpose, and identity. This results in a weak connection with their audience and causes the brand to blend in with the competition. Lack of memorability leads to customers overlooking your brand, which can directly impact engagement, loyalty, and long-term success. The solution lies in embedding memorability into every touchpoint through repetition, emotional connection, and tapping into one powerful psychological secret (that many brands overlook). If you're ready to make your brand unforgettable, check out the full article now! https://lnkd.in/eruZ-Uwi #brandingstrategy #brandmemorability #brandidentity #marketingtips #brandgrowth

What's hot (besides Phoenix in September)? 🔥 Dive into the latest brand strategy trends from #Brandweek2024 in this Mintel Spotlight, brought to you by me and my colleagues, Kaitlin Ceckowski and Meaghan Hinchey!

There is a frequently untapped dimension of brand loyalty, and it has nothing to do with minds or wallets. Beyond metrics of awareness and purchase frequency lies the deeper, more meaningful measure of how indispensable our brand is to the lives of our consumers. Discover why delving into the "hearts" of our audience might just be the key to unlocking unparalleled brand loyalty and longevity. Capstone 6 #brandloyalty #consumerengagement #emotionalconnection #marketingstrategy https://lnkd.in/gkd_2AqG

Brand perception is vital for businesses seeking to build meaningful connections with their target audience, creating consumer trust, loyalty and impacts purchase decisions. This article examines the intricacies of brand perception, exploring its significance in shaping market perception, consumer behavior and long-term brand success. What are your thoughts on brand perception?

Your guide to building brand awareness. Boosting your brand awareness is key to standing out and building trust with your audience. It's about making sure people recognise and remember your brand, just like Apple, Nike, or Coca-Cola. This not only sets you apart from competitors but also makes your brand a part of people's daily lives and buying habits. Curious about why brand awareness is so important and how to build it? Visit our website and download the Brand Awareness Guide to get started! https://lnkd.in/g536fmqm . . . #brandawareness #marketingtips #brandgrowth #businessstrategy #smallbusinesstips

I like how this article approaches the theme about: " What is brand equity" ? Brand equity is more than just being remembered — it's about building loyalty, trust, and emotional connections with consumers. According to The Branding Journal, strong brand equity is built on 4 key pillars: awareness, perceived quality, brand associations, and loyalty. 👉 Loyalty — more than just repeat purchases, it's a deeper commitment, involving emotional bonds that drive preference; 👉 Desired associations — the connections consumers make between the brand and specific attributes or benefits; 👉 Perceived quality — how your brand’s products or services are received, interpreted, and perceived by the audience; 👉 Other assets and experiences — patents, logistics, post-sale experience, supplier relationships, and more. To make your brand the preferred (and ideally, the only) choice, focus on these pillars to create a brand that's not just recalled, but trusted, desired, and irreplaceable. #branding #brandequity #brandstrategy

In a crowded market, brand equity isn't just an asset – it's a company's competitive edge. 🤝 Consumer trust and brand familiarity are more important than ever. 🛒 81% of consumers need to trust a brand before considering a purchase, and 59% prefer buying new products from brands they already know (Exploding Topics). Storyful's recent article in Marketing Dive outlines a strategic framework to transform brand equity into business growth: https://lnkd.in/edhqYsVQ #marketingtrends #branding #brandloyalty