Campaign Middle East’s Post

BBDO Worldwide and IMPACT BBDO's Dani Richa features on Campaign Middle East's MENA Power List 2024. Dani Richa said, “In a region where the collective is as important as the individual, brands that tap into data are able to go beyond personal interactions and foster communities. Brands that listen deeply and act thoughtfully build not only customer loyalty but also advocates who feel emotionally invested in their success. This sense of community, built on trust and shared experiences, is a powerful testament to the role data can play in enriching human relationships." Read the full article here: https://lnkd.in/dn8WnZDP #IMPACTBBDO #BBDO #MENAPowerList

The consumer isn't a moron, she's your wife." – David Ogilvy Resonating deeply with Ogilvy's wisdom, I am reminded of the profound respect we owe to our consumers. In today's data-driven marketing landscape, understanding our audience and communicating authentically are paramount. Working with brands like EABL, Unilever, and Safaricom, I've witnessed the power of treating customers as partners, not mere targets. Trust is the cornerstone of long-term success, whether launching a new venture or nurturing a legacy brand. Building human-centered connections is about honoring the individuals we aim to engage. As Ogilvy emphasized, our audience deserves nothing less. #Marketing #BrandBuilding #DavidOgilvy #CustomerFirst #AdvertisingWisdom

Ogilvy announces new leadership for Ogilvy One

📊 Breaking Down Creative Silos: New Research on Integrated Media Success Our latest research reveals a game-changing insight: the most impactful creative strategies aren't born in silos — they thrive at the intersection of media and message. Join Wavemaker US on November 7th at 1 PM ET as our strategy team unveils its findings around how integrated creativity drives business growth. We'll share evidence-based insights on: ✓ Defining media creativity ✓ Measuring integrated campaign performance ✓ Maximizing creative impact through media ✓ Building collaborative frameworks Don't miss this opportunity to transform your marketing approach. Reserve your spot now 👉 https://lnkd.in/euRUZxu4 #mediacreativity #positiveprovocation #strategy #thoughtleadership

📊 Breaking Down Creative Silos: New Research on Integrated Media Success Our latest research reveals a game-changing insight: the most impactful creative strategies aren't born in silos — they thrive at the intersection of media and message. Join Wavemaker US on November 7th at 1 PM ET as our strategy team unveils its findings around how integrated creativity drives business growth. We'll share evidence-based insights on: ✓ Defining media creativity ✓ Measuring integrated campaign performance ✓ Maximizing creative impact through media ✓ Building collaborative frameworks Don't miss this opportunity to transform your marketing approach. Reserve your spot now 👉 https://lnkd.in/esmgG3Ve #mediacreativity #positiveprovocation #strategy #thoughtleadership

“As is true with France, all roads run through Paris”... With retaining a core focus for its communication origins but placing big bets on technology (via Publicis Sapient) and data led modelling (Epsilon), Publicis Groupe has separated from the pack and is now leading the way across the marketing landscape. A very interesting read. #transformation #proud #gamechanging #leadership #communication #digital #media #publicisgroupe #digitaltransformation #loyalty #data #shareprice #businesstransformation #businessperformance

#CreativeCommerce is a crucial element in building enduring brand relationships. True growth in today's landscape is tied to far more than short-term tactics that just get people to buy something. In a feature with ADWEEK our MRM CCO Ronald Ng explains how some of today's leading brands have truly tapped into the dual powers of commerce and creativity with strategies that are backed by simple, but powerful insights.  

New for Untrended, Publicis Pro's new(ish) platform for ideas and insight: Hot Fuss. I've written a piece on why simple is good, and why B2B marketers should avoid the comfort blanket of complexity if they want to do great work. This is something we've tried to instil in our creative over the past eighteen months. And for maximum cultural relevance, I've based it all around a pun on an album that came out 20 years ago. https://lnkd.in/e_NgeqXH

I saw the best minds of my generation destroyed by madness—starving, hysterical, naked… For some reason, ever since I heard about Omnicom's acquisition of IPG, that line from Howl keeps echoing in my head. After 20 years at Ogilvy & Mather New York, I’ve witnessed my share of great minds worn down by this industry, but that’s not what’s haunting me. Howl was a celebration of everything that defied societal norms. When I started in advertising, this field was a celebration of creative ideas that broke norms to solve business problems. All to say, I share the sentiment of my ex-colleague (Chris Noah, M.A.Ed.) that it’s a sad day when the industry hacks away at iconic brands like JWT and Y&R. But is it really a surprise? The warning signs have been there since the mid-1990s and early 2000s. Here are my top three: The Decline of Retainer/AOR Status - Back when agencies were compensated with a percentage of media spend, they could afford to staff teams with talented, dedicated professionals who spent their time deeply understanding and solving a client’s business challenges. Then retainers began shrinking and procurement started cutting budgets. Today, with most work being project-based, the focus has shifted from strategic thinking to quick, cost-effective execution. Resistance to Innovation and Digital - Large agencies and holding companies were slow to embrace digital and innovative solutions outside traditional media like TV, print, and out-of-home. Instead of leading the charge, they allowed clients to turn to smaller agencies or build in-house capabilities for these needs. It was a missed opportunity to own the future of the industry. The Loss of C-Suite Relationships - By the 2000s, agencies had largely lost access to the C-suite. Was it due to a lack of strategic senior level talent? The missed opportunities in digital? A growing perception that agencies prioritized their own business over their clients’ success? Now, here we are. Holding companies are doing exactly what they’d advise their clients never to do—cutting away at the value of their own brands instead of investing in them. I’ve lived through the slow decline of Kodak, and this feels eerily familiar. My understanding is that David Ogilvy was strongly opposed to selling to WPP. Perhaps this is why - 'The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.'

Omnicom has announced the formation of Omnicom Advertising Group (OAG). This new entity will oversee its top creative networks, including BBDO, DDB, and TBWA, as well as leading agencies in the Advertising Collective like Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman. The move aims to provide clients with stronger creative solutions by uniting these agencies under a single leadership structure while maintaining their individual brand identities, cultures, and teams. Troy Ruhanen, previously CEO of TBWA Worldwide, has been appointed as the CEO of OAG. Deepthi Prakash will step into the role of COO, and Denis Streiff will take on the position of global CFO. Erin Riley, who was the U.S. CEO of TBWA, will succeed Ruhanen as the new CEO of TBWA Worldwide. Additionally, global creative leaders from BBDO, DDB, and The Collective will report to OAG leadership, further solidifying the group’s unified approach. Ruhanen emphasized that OAG’s primary goal is to strengthen Omnicom’s agency brands by enhancing access to advanced tools, technologies, and global talent. The restructuring is designed to drive growth, foster world-class creativity, and offer more opportunities for talent development within the network. Click on the link to read more https://lnkd.in/dDxvZexi #advertising #agency #creativity