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Life of a Marketer Podcast - Episode 52 🚀 Dive into the world where advertising film meets gaming passion! 🎮 Meet Zack, who transitions from Superbowl commercials to serving the gamer audience with his company Rumble. From game trailers to pro player documentaries, discover the sweet spot where non-endemic brands and gamers connect authentically. 🕹️ In this episode, Zack shares the importance of community connections and keeping a long-term mindset in the ever-evolving gaming and eSports industry. Find out the key to effective video ads: it's not just about production quality but creating an authentic connection with the audience. 🎬 . Subscribe for more fascinating conversations with marketers! 🎧✨ #digitalmarketing #TheLifeOfAMarketerPodcast #MarketingTalks #gamingpassion #episode52 #hivelead

In episode 40 of the Iron Age Marketing podcast, host Nicky P interviews Dicebag from Dicebag Games, exploring the world of VTubing, game design, and the challenges of marketing in creative fields. They discuss the importance of anonymity in online personas, the intricacies of tabletop game design versus video games, and the significance of world-building in RPGs. The conversation also delves into the stigma surrounding marketing for creatives and the role of advertisements in engaging audiences. Dicebag shares insights about his game, Crytures RPG, and the ongoing development process. https://lnkd.in/g5BCguXn

🎧 Podcast Recommendation: Convergence with Pete Oliver, CEO Growth Markets at DAZN 🎙 If you're looking to stay ahead in the world of sports and entertainment, this episode of Convergence featuring Pete Oliver, CEO Growth Markets at DAZN, is a must-listen! At Global 13, where we focus on strategy and advisory in entertainment, sport, and culture, we’re always keen to highlight key industry insights—and this podcast does just that. Pete shares invaluable thoughts on: - DAZN’s innovative approach to live sports streaming and fan engagement 📱 - Leveraging data and tech to enhance viewer experiences 📊 - Growth strategies for sports in emerging markets 🌏 - The blending of sports and entertainment for more immersive fan experiences 🎥 If you’re involved in sports media, entertainment, or fan engagement, this episode offers a fresh perspective on the future of the industry. Give it a listen and stay inspired! 🔗 https://lnkd.in/ek7CBrq4 #ConvergencePodcast #DAZN #SportsStreaming #FanEngagement #SportsBusiness #EntertainmentStrategy #Global13 #EmergingMarkets #SportsTech

🔕 2 out of 3 Gen Zers aren’t seeing your ads. Why is that, and how can you fix it? ⚠️ The Challenge: 2/3 of Gen Z employs AdBlock 🚫 99% of young internet users hit ⏭️ “skip” on traditional ads. 🎮 Gaming is youth's favorite form of entertainment, where traditional ads are often intrusive and ineffective. 💡Our Solution: At inStreamly, we bridge the gap between brands and gamers by launching campaigns on live streams that are unblockable by AdBlocks. With interactive ads contextually relevant to the gaming environment, the brand's presence is positively perceived by the streamers and their audience, outperforming traditional advertisements 🚀 💬 “Games are the second social media,” says our CMO, Wiktoria Wójcik, in the latest Brandoholik.pl podcast episode. 🎧 Listen to the full episode to discover how we’re revolutionizing gaming marketing! 👉 https://lnkd.in/ddjqDFE5 #Gaming #DigitalMarketing #Podcast #GamingMarketing

Check out Campaign Mode with the dynamic duo of Sami Barnett and Morgan Bridges - this first episode is the start of these two bringing you their gaming insight in bite-sized knowledge drops. #wearetma #campaignmode

"We had to talk to 103 publishers before signing 1" How do you stay resilient as a CEO in 2024? Ferran Punti García is the CEO of The Breach Studios First the world shut down. Then war broke out. The Gaming Industry can be super unforgiving. "Never give up" You can accept your fate. Or control the controllable. Have more conversations. It took 103 publisher conversations. Sometimes the work just needs doing. What are your thoughts? P.S Join 480+ gaming pros getting weekly Gaming Podcast Recaps, Branding, and Leadership tips at gamingrally.net Ep #7: Ferran Punti García: "The CEO Playbook"

Talking about the marketing strategies of “rockstar games”. Discussing how the gaming giant attracts audiences and dominates the industry! 🎮 #podcast #marketingstrategies #rockstargames #marketingtactics

Highlights from episode 103 of the Dan Rayburn podcast: Sports Streaming Growth -New sports streaming service Venu Sports announced $42.99 monthly price -The Walt Disney Company got more rights for National Basketball Association (NBA) games, including multi-platform broadcasts -A judge overturned a big fine against the National Football League (NFL), which could affect future deals Pricing Changes -Disney is raising prices for its streaming services -Disney now has over 10 different bundles, which might confuse customers -A new bundle combines Disney+, Hulu, and Max at a discount Technology, Product Launches, M&A -Google launched a $99 streaming device with better features -Dolby Laboratories bought THEO Technologies to improve its streaming technology in Dolby.io Money Matters -Netflix is borrowing $1.8 billion -Gcore raised $60 million to invest in AI and edge computing -There are lawsuits between companies about technology rights What This Means -The streaming industry is changing fast. -Sports content is becoming more important. -Prices and bundles are getting complicated. -Companies are improving technology and looking for more money. -These changes will affect both businesses and viewers in the future. #streamingmedia #videostreaming #streamingvideo Listen here: https://lnkd.in/gUmR5VgB

According to Bloomberg, the strategic synergy between mobile gaming and podcast advertising is driving impressive results. 🎧📱🎮 This innovative approach capitalizes on the engaged audience of mobile gamers, seamlessly integrating podcast promotions into the gaming experience. It's a win-win strategy that highlights the power of cross-platform advertising and the importance of meeting audiences where they are. #MobileGaming #InGameAdvertising #CrossPlatformAdvertising

Time to get your business in the game! Ask me how to access the most devoted and dedicated audiences! I can help you build a strategy to brand your company with iHeartSports!