To thrive (and survive), sports must look beyond the sons and daughters of former players. Australia’s identity is increasingly defined by its multiculturalism, and the next generation will be even more diverse. As our population evolves, sports organisations must engage with multicultural communities, not just because it is the right thing to do, but because it is a strategic imperative. To survive and then thrive, we must look beyond the children of former players. For sports to flourish, they need to nurture talent from all backgrounds, ensuring that everyone has a place in sport. Embracing our nation’s rich diversity will be crucial for the continued success of sports. To support an understanding of multicultural communities, the ASC, led by Dana Assenheim, Adam Cassidy and Nader Daher, and supported by the The LOTE Agency, has developed a presentation on the Changing Face of Australia. This presentation provides valuable insights and information that is a must read for all sports administrators.
Ryan Walker mignt be of interest given your new role.
National President Parks & Leisure Australia / Principal Strategist Emerge Associates
2moWell done team! Thank you for turning the numbers into knowledge so we can suppport a real conversation about the changing face of Australia. This is an impactful resource. Doing great things Cameron, Dana, Adam and Nader!