HubSpot's Social Media Trends Report is always packed full of insightful information — and here are some of my key takeaways. ➔ "This year, YouTube took over as the most effective social media platform for brands — growing by 79% year over year and overtaking juggernauts Instagram and Facebook." [There still — and will most likely always be — a high demand for short-form video. However, that does not mean long-form should be counted on. 96% of brands reported that longer-form videos had a very high ROI for them.] ➔ "Memes and funny posts are outperforming highly-produced, product focused content." [We already knew this — but people come to social media to be entertained + inspired, not to be sold a product.] ➔ People want to hear from people, not brands. Winning in social in 2024 and beyond looks like partnering with individual creators + influencers to increase brand awareness and reach new audiences. If you're not working with creators, you're behind the curve. Attaching the full free resource below for those who wanted to dig in! 👇 #socialmedia #socialtrends #marketing #contentmarketing #socialmediamarketing
Cameron Cortman, MBA’s Post
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10 Social Media Marketing Predictions for 2025 As the landscape of social media marketing continues to evolve, staying ahead of trends is crucial for brands seeking to maintain relevance and drive engagement. Recently, I’ve read countless prediction articles, watched (maybe) hours of TikTok content from industry leaders, and drawn from my personal experience of working with over 20 brands this year on their social media. So, I decided to put my own predictions together for 2025. Let’s get into it… 1. Going Live on Social Media Individuals (and small business owners) are seeing great returns from going live - why aren’t brands? Typically they don’t know how or what to talk about - because most likely selling like a HSN commercial wont How? One way we are working with our brands is having the influencer go live on our behalf - tapping into our network of influencers and brand ambassadors to go live on our account. 2. Creating UnHinged Brand Videos on TikTok 2025 is embracing the unfiltered, chaotic energy of TikTok (even more than 2024 did). 3. Vibe Content Storytelling isn’t everything these days - sometimes a vibe is just enough. 4. Gatekeepers The rise of "gatekeeper" content, leverages scarcity and exclusivity. This tactic plays on FOMO by presenting products or experiences as insider secrets. How? If you were (or still are) a Gary Vee fan - you know how much he promotes giving away value. What are you (or your industry) holding onto that you can share? Get the full list >> https://lnkd.in/dHJtA3AA #SocialMedia #MarketingPredictions #2025
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"Top Benefits of Social Media Marketing for Your Business" Here are the benefits of using social media marketing: 1. Brand Exposure 🌟 Social media lets you reach a big audience, making your brand more well-known. 2. Reduced Costs 💸 Social media marketing is cheaper than traditional ads. Posting is often free, and ads can be low-cost and effective. 3. Better Search Ranking 🌐 Being active on social media can help you show up higher in search results, making it easier for people to find you. 4. More Leads 📈 Social media makes it easy for people to ask questions or sign up, helping you find new customers. 5. Audience Insight 🔍 Social media provides helpful information about who your audience is and what they like, so you can create better content. 6. Loyal Fans 🤗 Regular posting and replies help build trust and make customers loyal to your brand. 7. Increased Website Traffic 🚀 Social media links can bring more people to your website, helping you get more sales. 8. Partnerships 🤝 Working with other brands or influencers helps you reach more people and build trust. #SocialMediaMarketing #DigitalMarketingTips #GrowYourBusiness #BrandAwareness #MarketingStrategy
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Maximize Your Small Business with Social Media! - Social media isn’t just for big brands—small businesses can flourish too! By reaching new customers and building strong relationships, you can grow your business significantly. Here’s how to get started: - Identify Your Perfect Audience Understand who your ideal customers are and what platforms they frequent. Tailor your content to meet their needs and interests. - Craft Irresistible Content Capture attention with valuable, entertaining, and problem-solving content such as: +Practical Tips and How-Tos. +Behind-the-Scenes Glimpses. +Customer Success Stories. +Fun and Interactive Polls and Quizzes. - Engage with Consistent Passion Build a community by engaging with your followers through comments and messages. Consistent interaction fosters loyalty and trust. - Harness Powerful Social Media Tools Use analytics tools like Facebook Insights and Instagram Analytics to monitor performance and refine your strategy for better results. - Run Highly Targeted Ads Start with a modest budget to target a specific audience. Craft compelling visuals and copy, then monitor and adjust your ads for optimal performance. -Collaborate with Influential Partners Partner with influencers who resonate with your brand to expand your reach and credibility. By following these steps, small businesses can unlock the full potential of social media to achieve growth and success. Let’s harness the power of social media together! 💪 #SocialMediaMarketing #SmallBusinessSuccess #DigitalMarketing #CustomerEngagement
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In today's digital age, social media isn't just a platform—it's a game-changer for businesses! Whether you're a startup, a personal brand, or an established business, mastering the right **growth hacks** can take your strategy to the next level. 📈 In my latest carousel, I share actionable insights on: ✅ Leveraging Viral Content: How to create posts that get shared far beyond your network. ✅ Using Analytics Wisely: Harness the power of data to refine your strategy and target your audience more effectively. ✅ Collaborating with Influencers: Building authentic relationships to reach new markets. ✅ Harnessing Paid Ads: Scaling your growth without breaking the bank through cost-effective advertising. ✅ Engaging Communities: The secret sauce of social media growth—community-driven content and conversations. This carousel covers **strategies that work**, tested and proven by top social media marketers worldwide. Don’t miss out on these hacks that can transform your brand’s online presence! 💡 Swipe through and start implementing these today! #SocialMediaMarketing #GrowthHacks #DigitalMarketing #BusinessStrategy #ContentMarketing #ViralContent #SocialMediaGrowth
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Great tips on boosting social media engagement! 📈✨ These tips are sure to enhance your social media game. Need assistance with your social media strategy? Feel free to comment or send a message!
📈✨ Five More Ways to Boost Your Social Media Engagement! ✨📈 I’m back with five more tips to help you increase your social media engagement and connect better with your audience: 1. Don’t Forget About Stories: Keep your audience engaged daily by using stories. 📖 2. Collaborate with Others: Create content with influencers or followers. Collaboration boosts engagement and exposes your brand to new audiences. 🤝 3. Competitions and Giveaways: Everyone loves a freebie! Competitions encourage follows and boost interaction. 🎁 4. Go Live: Live videos create a sense of urgency and offer real-time interaction, helping you connect directly with your audience. 📹 5. Analyse and Adjust: Use analytics to see what’s working and what’s not. Adjust your content strategy based on data to keep your audience engaged. 📊 Implement these tips and watch your engagement grow! 🚀 👉 Need a hand with your social media? Comment on this post or shoot us a message! 🔗 Boost Your Social Media Engagement #SocialMediaTips #EngagementBoost #DigitalMarketing #FourGearsDigital #ContentCreation #CustomerEngagement #MarketingStrategy #SEO #SocialMediaMarketing #Collaborate #CompetitionsAndGiveaways #LiveVideos #BrandVisibility #CommunityBuilding #MarketingExcellence #AudienceEngagement #ProfessionalMarketing #MarketingExperts #BoostYourBrand #CreativeContent #SocialMediaSEO #BehindTheScenes #QualityContent #MarketingHelp #StandOutOnline #AttentionToDetail #DigitalImpact #SocialMediaSuccess #DailyStories #InteractiveContent
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Remember MySpace? Feeling a similar chill about your current social media strategy? Hold on! Before you abandon ship, I've got some data that might surprise you. Engagement rates are PLUMMETING on Facebook, but there's a HUGE silver lining most marketers are MISSING. In this post, I'll reveal: The SHOCKING stats that show how user behavior is changing on Facebook. The SECRET niche audiences THRIVING on this platform (you won't believe who it is!) 3 Actionable Tips to ADAPT your strategy and keep WINNING leads (even if engagement drops): 1- Go Micro-Influencer: Engagement with mega-influencers is dropping, but micro-influencers (with 10k-50k followers) are seeing HUGE growth. Find niche influencers in your target audience and partner with them for authentic content. 2- Embrace Short-Form Video: Short, engaging videos are CRUSHING it on Facebook. Utilize features like Reels or Stories to showcase your brand personality and grab attention in those crucial first seconds. 3- Community Building is King: Shift your focus from pure promotion to fostering a community. Host interactive polls, Q&A sessions, or contests to keep your audience engaged and coming back for more. This ain't your grandma's social media marketing anymore! Drop a comment below and tell me which tip you're most excited to try! #socialmedia #DigitalMarketing #MarketingStrategy #FutureofMarketing #SocialMediaTrends #LeadGeneration #ContentMarketing #GrowYourBusiness #BusinessTips #MarketingAutomation
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📈✨ Five More Ways to Boost Your Social Media Engagement! ✨📈 I’m back with five more tips to help you increase your social media engagement and connect better with your audience: 1. Don’t Forget About Stories: Keep your audience engaged daily by using stories. 📖 2. Collaborate with Others: Create content with influencers or followers. Collaboration boosts engagement and exposes your brand to new audiences. 🤝 3. Competitions and Giveaways: Everyone loves a freebie! Competitions encourage follows and boost interaction. 🎁 4. Go Live: Live videos create a sense of urgency and offer real-time interaction, helping you connect directly with your audience. 📹 5. Analyse and Adjust: Use analytics to see what’s working and what’s not. Adjust your content strategy based on data to keep your audience engaged. 📊 Implement these tips and watch your engagement grow! 🚀 👉 Need a hand with your social media? Comment on this post or shoot us a message! 🔗 Boost Your Social Media Engagement #SocialMediaTips #EngagementBoost #DigitalMarketing #FourGearsDigital #ContentCreation #CustomerEngagement #MarketingStrategy #SEO #SocialMediaMarketing #Collaborate #CompetitionsAndGiveaways #LiveVideos #BrandVisibility #CommunityBuilding #MarketingExcellence #AudienceEngagement #ProfessionalMarketing #MarketingExperts #BoostYourBrand #CreativeContent #SocialMediaSEO #BehindTheScenes #QualityContent #MarketingHelp #StandOutOnline #AttentionToDetail #DigitalImpact #SocialMediaSuccess #DailyStories #InteractiveContent
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