Amanda Hill’s Post

Here is a valuable tip for connecting with women consumers ⤵️ Focus on milestones and life stages more than age alone. Age really is just a number when it comes to marketing to women. Life stages and milestones are often a more relevant way to connect with women than age alone (medical products excepted). For example, with later marriages and births, that 50-year-old customer strolling down an aisle could be the mother of a preschooler. Or a grandmother. Or she may not have children at all. How are you adapting your marketing strategies to focus on life stages and milestones rather than simply age? Share your insights below! 👇

Over the course of my marketing career project briefs, campaign kick offs, creative brainstorms all focus on working to connect with a NEW audience. New always equates to young. How can the tactic, campaign, idea help bring in Gen Z’s and Alphas into a brand. With a strong link that new = young a key demographic is ignored - seniors. Canada is experiencing a change in its demographics as the proportion of the aging population continues to increase. Baby Boomers, the largest generation in Canada, represent almost a quarter of the population yet marketers largely discount them. Winy Bernard Bertin recently published an article diving into why brands need to be paying attention to seniors. As we are heading into 2025 I encourage those marketers in my network to pay more attention to seniors. This demographic has more influence, impact and opportunity than you think.

We’re Gen Z. Of course, marketing to us won’t be easy. If you're struggling to understand who "Zoomers" really are and how to grab our (dwindling) attention, give my recent blog post a read! #influencermarketing #publicrelations #marketingdigital #genz #generationz

BAV Group's Vanessa Fuss is a self-described "motherless marketer." After losing her mother to cancer last year, she has some insights for marketers as we honor International Women's Day on 3/8, the UK celebrates Mother's Day on 3/10, and marketers in the USA gear up for Mother's Day in May. She recommends that Mother's Day messaging be: 1) Empathetic 2) Impactful 3) Inclusive Read her article in The Drum for all the insights, and then let us know what you think! #mothersday #womensday2024 #womeninbusiness #marketing

In my latest newsletter, I dive into the overlooked powerhouse driving economic growth—and why we can’t afford to ignore them. I explore how embracing their influence could be a game-changer for brands. Read the full newsletter here: https://lnkd.in/gckbBpDe

Hi Fort Wayne & Northeast Indiana friends- There have been several small businesses and local restaurants that have gone out of business recently. Whenever I read the comments on their post or the news post, I see so many "I never even knew this place existed" comments. I 100% get that small businesses have TIGHT budgets, but may I be so bold as to propose you ADVERTISE in local media and local storytelling? Without advertising support, local media cannot provide the news or inspiring stories we all need. Glo Magazine (I may be biased) is just one example- but we offer a special reduced rated for locally owned businesses. I am happy to provide more info! Your message would reach 20,000+ women each month-- women who pick up the magazine just to see where they should shop and who they should support. Please pass this along. Social media is not an effective tool on its own. See less

Marlow's surpassed all of the major competitors on social media! Gen Z consumers are looking to support purpose-driven brands that align with their values of sustainability and diversity and inclusion. They look for fun brands that have online personalities that they can relate to. That's why at Marlow, we've prioritized creating an online persona with our brand. Marlow is the big sister you can turn to when you have any question that's typically considered "TMI" about periods and reproductive health. We have a niche and a unique content strategy to go around it. ....And this strategy is working. With a tiny fraction of the marketing budget of any of the larger competitors and only a 5 person team, we've surpassed many of their online followings and have much higher engagement rates with over 11M likes online compared to 100K likes. This proves that we know how to create content that resonates with the modern consumer and we're acquiring more than 80% of our customers organically through this strategy. This is going to become increasingly valuable to any player as they look to acquire more Gen Z consumers who will soon be the largest purchasing power.

Women & a couple of facts in regards to sales & marketing: They make 80% of consumer purchasing decisons Roughly 30% of them are agency creative directors You'd logically think that more of them should be in creative advertising roles since they are the customer. However, most of them are client side. Why? Perhaps it's because many ad agencies are toxic d*ck measuring & swinging frat houses within which women cannot thrive & grow. In the meantime, a classic written by Shirley Polykoff. #CoolAds #EffectiveAdvertising 

With big spending power, Gen Z is on the minds of marketers and communicators across the globe. Yet, there’s no such thing as a homogenous Gen Z - it’s the most diverse and disruptive generation. In this piece, Avery Darida shares what makes Gen Zers unique and how brands can successfully show up in subcultures to authentically reach them. #GenZ #Subcultures #GenZMarketing