Calla Murphy’s Post

🚀 Q3 Earnings Update in Ad Tech! 🚀 The latest quarterly earnings reports from tech giants are out, and the common thread across Google, Meta, Snap, and Reddit is clear: AI is revolutionizing the advertising landscape. From AI-driven ad creation to advanced personalization, these companies are pushing the boundaries of what’s possible in digital marketing. Here are some key highlights: 🔹 Google: With a 10.5% ad revenue increase, Google’s focus on AI-powered products like DemandGen and Lens is resonating. Lens is now powering a whopping 20 billion searches a month, showcasing how younger users are embracing visual search. 🔹 Meta: Meta’s AI adoption is staggering, with over a million advertisers leveraging generative AI tools. These tools have reportedly boosted conversion rates by 7%, helping brands create more personalized and impactful ads. 🔹 Snap Inc. and Reddit, Inc.: Both platforms are targeting smaller advertisers. Reddit, with a 56% ad revenue jump, has been rolling out AI tools tailored for niche communities, while Snap continues to expand its machine learning capabilities for better ad personalization. AI is undoubtedly shaping the future of digital advertising—streamlining processes, enhancing creativity, and driving deeper engagement. Source: Ad Age #DigitalMarketing #AdTech #AI #Google #Meta #Snapchat #Reddit #Innovation #MarketingTrends #Marketing

Broadsheet Communications client Belardi Wong was quoted in Ad Age’s latest coverage on Q3 earnings insights across Google, Meta, Snap, and Reddit. With all giving a nod to their innovations around AI, SVP Calla Murphy shared her perspective on how AI expenses are becoming a drain on the tech giants who are forced to bake it into their costs: “Especially Meta talked a lot about how their expenses are going to grow with the investment in AI,” she shared.  Average ad prices were up 11% year over year on Meta apps. Read more below. #BroadsheetPR #ClientNews #PerformanceMarketing #DigitalMarketing #AdTech #ClientSpotlight #BroadsheetCommunications #BelardiWong

How to become less dependent on Meta and Google? There is only one way. Test new platforms on numbers you trust. Ask yourself: Is click attribution enough to measure the impact of push activities?    Spoiler alert: No way, Jose ☝ Here is a little something: Click Conversions / View Conversions 90% - Google 72% - Meta 27% - TikTok 10% - Pinterest Sources: Ad platform and Kickbite data Interesting to follow: TikTok and Pinterest recommend alternatives to click only attribution in their blog. Of course look at the numbers above. Links to those articles you find in the comments. They have a point don’t they 🤔 ? Should you trust social platform attribution reports blindly? Here is Jose again: No way. 👉 Let me introduce you to: AI Click and Impression Attribution 🚀 Revolutionising how upper-funnel channels are valued by merging data-driven click attribution with media mix modelling. Know the true value of each channel. Check the quick video to understand the importance of view through conversions.

Pinterest’s Q1 2024 report highlights a 23% revenue boost and over 518 million monthly users. Key factors include AI and shoppability investments, driving advertiser returns and user engagement. CEO Bill Ready emphasizes AI’s role in personalizing experiences and enhancing shoppable content. This growth underscores Pinterest’s market strength and Gen Z appeal. #Pinterest #AIGrowth #DigitalMarketing #EarningsReport https://lnkd.in/df7ku8He

Meta recently launched new AI integrations in Facebook, including personalized recommendations for Reels and an updated Video tab. This means better content suggestions for users, leading to improved reach for businesses utilizing Facebook ads. If you're in e-commerce, it’s a good time to explore how these changes could enhance your ad strategies and boost engagement. (Facebook, https://lnkd.in/g4R2Txzp). #FacebookAds #EcommerceMarketing #AIInnovation #DigitalMarketing #AdStrategy #MetaUpdates #ReelsMarketing #PersonalizedAds #SocialMediaGrowth #CustomerEngagement #VideoMarketing #BusinessGrowth #TechUpdates #MarketingTrends #MetaAI

🚀 Marketing News Roundup! 🚀 Here are some stories you may have missed from the past few weeks. Let us know if we should add anything else to our list! 🧑💻 Meta launched a new AI assistant and desktop experience to incorporate real-time search results from Google and Bing. 📱 TikTok started testing 60-minute videos with limited users in select markets. 🌐 Starting July 5th, Google will stop indexing sites that don’t work on mobile devices. 📷 Instagram is testing unskippable ads, forcing users to look at an ad before they can continue scrolling. 📺 YouTube is adding its own version of Community Notes, similar to X. 📉 X is becoming less popular as a news source, being surpassed by TikTok. ✅ Reddit has partnered with DoubleVerify to ensure ads are displayed in safe environments. 🔎 Google began the full roll-out of Gemini-powered AI search results, or AI Overviews. ✍️ Google now offers generative image tools in Demand Gen campaigns to create high-quality image assets by providing text prompts. #MarketingNews #B2BMarketing

Ad platforms Q3 earnings reveal continued growth driven largely by AI advancements for users and advertisers. Here’s some highlights, trends and my take on some great opportunities for brands to test in 2025 across Google, Snap, and Reddit: * Google: 15% up YoY, search spend up 12%. Needs faster innovation as search habits shift toward ChatGPT and TikTok. * Snap: 15% YoY growth, 9% user growth. * 💡 Biggest opportunity imo for brands in 2025. Brands are seeing strong returns with daily spends of 10k+ matching or outperforming Meta over the past 5-6 weeks. * Reddit: 68% YoY revenue growth, DAUs up 47%. * 💡 Second largest paid media opportunity for 2025 imo. If you’re not testing Reddit yet, highly recommend as traction is building fast and first-mover advantage is nearly gone. It’ll be interesting to see how AI continues to force the search evolution, and if Snap/Reddit experience a similar growth trend that TikTok has with ad dollars moving over.

Latest Digital Marketing Updates: Key Highlights from Google and Meta ✨ 📅 1. Meta introduce Ads on Reels: Discover more here. https://lnkd.in/dEJrdpGv 2. Facebook’s Gen Z Surge vs. TikTok’s Growing Boomer Audience: Read the full article here. https://lnkd.in/djYTZqXA 3. Meta AI's New AI-Generated Photos Across Platforms: https://lnkd.in/dS32xM5W 4. Google to to completely stop working goo.gl Short URLs Starting August 25, 2024: Details available here. https://lnkd.in/dkZNdmCm 5. SearchGPT Prototype by OpenAI: A new AI search feature providing fast, clear, and relevant answers. Join the waitlist here. https://lnkd.in/dwe-jHgk 6. Google has announced it will no longer phase out third-party cookies in Chrome. Learn more here https://lnkd.in/ds8yP46j Stay updated with the latest trends in digital marketing!

Pinterest unveils AI-driven ad tools boosting sales by 25% 📈 Exciting news for advertisers! Pinterest has rolled out new AI-powered advertising tools such as auto-targeting, shopping ads, and conversion insights, resulting in a 25% increase in sales. These updates aim to enhance ad performance and user experience. Have you tried leveraging AI tools in your ad campaigns? What results have you seen so far? Share your experience in the comments! 💬 #Pinterest #AI #DigitalMarketing #Advertising #Ecommerce

Right before the weekend, Meta dropped a batch of new features for their ad platform that you'll want to know about: • More Customization & AI Power: You can now customize your ad campaigns with AI automation customized to fit your business goals. • Conversion Value Rules Improved: You can set higher bids for high-value customer segments now without needing separate campaigns for more efficiency in your efforts. • Opt-In Attribution for Incremental Conversions: Testing so far has shown a 20% improvement, so now you can really know the true impact of your ads. • Seamless Analytics Integration: Meta Ads now integrates better with tools like Google Analytics and Northbeam for deeper insights into campaign performance. With these updates, ad strategies really get a run for their money. It is exciting to see how much of a difference they will make!