Are you planning to host a holiday party, or a family gathering this Christmas season? Here are a few planning tips that will leave your guests wondering... "How do you pull off the perfect party every year?"

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

With December already here, we are back with another Christmas crossword!☃️ There is a mystery word for you to discover, and the letters to the word can only be found by completing the puzzle and using the letters marked with a 🎄… The answers to the questions below will give you the words to fill the gaps👇 Give it a go and let us know the word you get in the end (hint: it is related to our industry👀), and no peaking before you try! Good luck! Across 1. Which sauce is traditionally served with turkey? 2. Which iconic brand tours a big red lorry around the UK at Christmas? 3. ‘..... the snowman has a jolly happy soul’ (fill in the blank) Down 1. The polar express is what type of transportation? 2. On Home Alone 2, where was Kevin lost? 3. What do people traditionally put on top of their tree?

🌟 Master the Art of Dinner Parties! 🍽️ Create a symphony of personalities at your table for an unforgettable evening of food and conversation. Learn how to craft the perfect guest list for a harmonious and engaging gathering. Let's elevate our hosting game together! Share your thoughts in the comments below. 🥂 #DinnerParty #SocialEngagement #CulinaryDelight Original article: https://lnkd.in/e_dsk3qq

Hello Calgary We are planning to be out and about this summer raising awareness about our new Randstad App 📲 that launched in March 2024. If you see us be sure to say hello 👋 Want to learn more about the app and how it can revolutionise your hiring process for short term gig workers, pop me a message and lets get you scheduled in for a demo 💻 We at Randstad are excited to connect with you! #staffingsolutions #teamwork

🇺🇸 Happy 4th of July! 🇺🇸 Wishing our American friends, panelists, clients, and colleagues a wonderful holiday celebration filled with laughter, barbecue, fireworks, and some R&R with family or friends! ✨ 🎇 🌟 #FourthOfJuly #FamilyTime #Celebrate #IndependenceDay #Barbeque #USA #IndependenceDay #4thOfJuly #OpinionsLinkResearch #OpinionsLink #PaidStudies #paidmarketresearch #paidresearch

Ring in the holiday season with the new issue of Barber Spirit! Read about the latest happenings and news at the Barber National Institute, the 2024 Christmas Ball, and more - https://bit.ly/3OGiQLt

𝐇𝐀𝐏𝐏𝐘 𝐏𝐑𝐄𝐒𝐈𝐃𝐄𝐍𝐓'𝐒 𝐇𝐎𝐋𝐈𝐃𝐀𝐘𝐒!🎉🎉 From our team to your families and loved ones, we wish you a pleasant president holidays. Stay safe, drive safe and drink responsibly🥂🍻. #windrushpr #expertagency #PresidentsDay #digitalmarketingagency #publicrelationsagency #communicationsagency

Meaningful connections deserve a setting just as extraordinary. Dinner 4 Eight is where elegance, exclusivity, and opportunity come together for those who seek more.
Your seat is waiting. Discover what’s behind the veil.
👉 https://lnkd.in/ekKdTNd4

You can watch our latest episode with Governor Holcomb below!