✨Weekly Business Recap: December 9–December 15✨ This was our biggest week of the year at CAKE She Hits Different, and we couldn’t be prouder of what we’ve achieved! 🚀 Here’s how we performed: Key Metrics 🚀 Total Sales: $1,203,135 (our highest week to date!) 🥦 Market Growth: 0.49% 🩷 Brand Growth: 11.5% 📊 Market Share: 1.58% 💸 Units Sold: 61,085 Category Leadership We’ve made a big leap in the vapor pen category, moving from 4th to 3rd place, with sales jumping from $1,078,705 to $1,203,135. This reflects not only our growing popularity but also the strength of our strategy in a competitive market. Summary: This week’s record-breaking performance is a testament to the incredible work of our team and the loyalty of our customers. While the market grew modestly, we leaped ahead, proving that CAKE truly “hits different.” 🌿✨ Here’s to building on this momentum and finishing the year stronger than ever! Insights from Headset #cannabisbusiness #cakeshehitsdifferent #californiacannabis
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Hard Seltzer Wars: Is White Claw's Reign on the Rocks?🍹 🍸 White Claw has long dominated the hard seltzer market with its diverse flavors and cultural cachet not to mention (calorie friendly). However, the conversation volume has been steadily declining since the summer of 2019. With the recent entry of Bud Light Seltzer, the competition has intensified. Anheuser-Busch's $100 million investment and $5.6 million Super Bowl ad resulted in a 2,195% spike in Bud Light Seltzer's conversation volume, leaving White Claw far behind. The overall hard seltzer conversation has seen a slight increase, but White Claw faces a critical juncture. Will they innovate and recapture the market's attention, or will Bud Light Seltzer steal their thunder? ⚡️ Screenshot below showcasing: - Sentiment behind purchasing factors such as calorie count, taste/flavour, being seen drinking. - Mention Volume from brands segmented by Categories - Wordcloud - Trending topics/locations/people/hashtags/phrases/orgs related to "Hard Selzters" = Great for campaign ideation and utilizing trends. The power of SOCIAL LISTENING...... Strike up a chat if you're interested to explore social listening for your company!! 💡 P.s What topic/product would you like me to dive into next?? 🧠 📊 #hardseltzers #marketing #competition #innovation #sociallistening #mediamonitoring #Brandwatch #consumerinsights #consumerbehavior #consumertrends #consumerintelligence #consumerresearch #marketresearch #saas #whiteclaw
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#STOPCHASINGTRENDS... For the past few days, the media has been abuzz with the unexpected resurgence of donuts, particularly milky varieties. This isn't a strategic marketing campaign driven by a major donut brand, but rather a trend fueled by social media and regular consumers. This new high of a 19th century snack highlights how consumer behavior can spark unplanned trends. Sometimes, trends emerge organically, this further drives the argument that quality and patience are crucial in brand strategy. Driving trends can be expensive, building organically can be an extreme risk situation- yet, it remains the best form for brand longevity. The question then becomes, how long is "too long" to wait? That's a whole other discussion. As Toba Beta wrote in 'Master of Stupidity,' "No weekend, all weakened." Here's your weekend takeaway: Take a lesson from the donut. Donuts have evolved to meet consumer preferences while staying true to their core identity. At it's core, it remains as it was founded, in its expression, it transformed to fulfill the many market needs. Focus on building quality and always find new ways to innovate,stand out and remain consistent. Have an awesomely awesome weekend. #ToYourBrandSuccess
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Tuesday’s gone from cheesy cravings to CRUNCH time. We’re talkin’ big moves, not big meetings. We need sales. 𝐋𝐎𝐔𝐃 ones. 𝐘𝐞𝐚𝐡, 𝐲𝐨𝐮 𝐡𝐞𝐚𝐫𝐝 𝐭𝐡𝐚𝐭 𝐫𝐢𝐠𝐡𝐭! So why are you still scrolling? That client you’ve been ghosted by? Yeah, they ain’t coming back on their own. 𝐘𝐨𝐮 𝐠𝐨𝐭𝐭𝐚 𝐠𝐨 𝐆𝐄𝐓 ‘𝐞𝐦. You’ve got the target locked in—now, pull the trigger. Or better yet, drop us a message. Let us do the dirty work for you! 😈 𝐋𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐓𝐮𝐞𝐬𝐝𝐚𝐲 𝐚 𝐝𝐚𝐲 𝐟𝐨𝐫 𝐧𝐞𝐰 𝐝𝐞𝐚𝐥𝐬, 𝐧𝐨𝐭 𝐥𝐞𝐟𝐭𝐨𝐯𝐞𝐫 𝐝𝐫𝐞𝐚𝐦𝐬. ---------------------------------------------- So, what're your plans for Tuesday? Pizza or Sales? ---------------------------------------------- #GameOn #CloseTheDeal #NotPizzaDay #TuesdayMarketing #AdvertisingIdeas #Strategies #Sales #SalesOverPizza #BigDay #DigitalMarketing #SalesStrategy #SalesServices #BreakingNews #ClientMarketing #Tuesday #Marketing
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Happy National Cappuccino Day! ☕️✨ Created this fun video to celebrate. Enjoy! And remember, just like a great cappuccino, your marketing needs the perfect blend of ingredients to be truly effective. 😉 Let's make some magic together! #nationalcappuccinoday #gotcappuccino #videocreation #SocialMediaMarketing #smallbusiness #vermontmarketing
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🍪 Why is Crumbl a success story? In the highly competitive world of baked goods, #Crumbl Cookies has stood out and become a viral sensation. Their strategy isn’t just about offering a delicious product—it’s about how they present it, innovate, and connect with their audience. Keys to their success: 1️⃣ Constant innovation with a classic touch: Every Monday, they launch new cookie flavors while keeping their iconic classic cookie as a fixed option. This balance between novelty and tradition helps them attract new customers while retaining their loyal fans. 2️⃣ Weekly virality: Mondays are more than just a day for new flavors—they’re an event. People share on social media what they tried or are excited about, creating a community eagerly awaiting each week’s lineup. 3️⃣ Product adaptation: Recognizing the demand for smaller portions, they introduced Mini Mondays, offering a bite-sized version of their cookies, making the product more versatile for different occasions. 🎯 A winning strategy: Crumbl Cookies understands their customers, creates excitement through constant innovation, and fosters a direct connection with their community. They’re not just selling cookies—they’re selling experiences. 💬 What do you think of Crumbl’s strategy? What other success stories inspire you? Share your thoughts in the comments. #EcommerceSuccess #ProductInnovation #ViralMarketing #BrandStrategy #RemoteWork #JobSearch
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I'm sure your social media is brimming with posts promoting Black Friday deals right now, but what about shopping small and supporting your favourite independent businesses instead? Honestly, the vegan market is a tricky place at the moment and we need all the support we can get. I am so grateful for every single Alternative Stores customer - from people making their first purchase and trying something new to anyone stocking up on their favourite vegan goodies every week. Your loyalty and support does not go unnoticed and it makes a huge difference to us. I urge you to shop 'green' instead of 'black' in the coming weeks. Be mindful of consumerism and waste. Choose high quality, long lasting products and support small, family run and independent businesses where you can. #SayNoToBlackFriday #GreenFriday #ShopSmall #SupportSmallBusinesses #IndependentBusinesses #AlternativeStores
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✨ Chocolate that tells YOUR story… literally. ✨ Picture this: you’re unwrapping a little slice of joy, crafted just for you. 🍫 A chocolate bar that’s not just delicious but says, “Hey, this was made with YOU in mind.” Whether it’s for a big event, a thoughtful gift from work, or a sweet moment just for yourself, we’ve got you covered (in chocolate, obviously). 💌 Spend $200 or more, and we’ll send your order with FREE shipping Australia-wide (because who doesn’t love free shipping?). 🎁 Oh, and did I mention the bonus gift waiting for you? Grab 10% off - BFREE24. 📣 Real talk: these deals don’t stick around forever, so if you’re ready to make gifting (or treating yourself) extra special, let’s make it happen. 💻 Head to www.barilliant.com.au to shop now! PS: I can’t wait to see what story your chocolate bar tells. Tag us when you unwrap the magic! #barilliant
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"Headlines That Grabbed My Attention This Week" This week, I found myself drawn to four headline styles that cut right through the noise: 1. The How to headline: Simple, straightforward and extremely effective. For instance: “How To Write an Instant Best Seller in 60 Days Or Less” 2. Discount Sale Headline: Everyone loves a bargain. “60% Off All Kids Wear This Weekend only” 3. Headline With a Guarantee: This tackles buyer's hesitance, making purchases less risky. “We 100% Guarantee That You Will Make X Amount of Dollars Within 90 Days If You Follow Our System” 4. Big Promises: “68% Reduction in Lines Or Wrinkles OR DOUBLE YOUR MONEY BACK” or Domino’s Pizza's “Fresh Piping Hot Pizza Delivered In 30 minutes Or It’s FREE!” Headlines like these command attention and promote engagement. What headlines have caught your attention recently? Share your experiences, Let's drop some headlines in the comments! #LinkedIn #MarketingStrategy #Engagement #ContentStrategy
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Are you ready to carve out your niche in the digital marketplace? It's a crowded online world out there, and if you're not standing out, you're blending in. But fear not! The secret weapon to elevating your brand is mastering your Unique Selling Proposition (USP). Think about Domino's Pizza's legendary promise: 'Fresh hot pizza delivered in 30 minutes, or it's free.' Simple, memorable, and oh-so-effective. Now, it's YOUR time to shine. Discover the transformative power of a well-crafted USP with our latest blog post: "Master Your Unique Selling Proposition for Online Success." Learn how to pinpoint what makes your brand the obvious choice for consumers and how to communicate that within seconds. From rebranding tips to strategic insights, we're diving deep into how to make your brand's heart beat louder and prouder than ever before. #UniqueSellingProposition #OnlineMarketing #BrandStrategy #StandOut #MarketingTips #SuccessMindset
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📺 THE DEMO GUY S1. E5 “ #SUPERMARKET“ 🎥 THE DEMO GUY is an AI-generated comedic web series demonstrating what brand ambassadors go through in local supermarkets daily. These videos are meant to educate & spark conversations about the social dynamics between retailers, brand ambassadors, and customers. 🎉Win cash or cash prizes by being the 1st person to put the correct answer in the comment section! ❓Question for $10: " What are your thoughts on Wholefoods Market & Trader Joe’s ?"❓Place your answer in the comment section. 1st person to get it right wins $10. 🎭 Character: Marcus is your cliche artist in the Big Apple. He juggles odd jobs, from dog walking to barista shifts. But when the sun sets, Marcus transforms into a passionate performer, pouring his heart into auditions. Even though he hates doing in-store demos, it pays the most out of all the odd jobs. ✅Summary: We talk about why Trader Joe's and Whole Foods are crushing the grocery game. These stores offer a wide variety of high-quality, unique products that cater to different food preferences, from health-conscious to gourmet. They provide an exceptional shopping experience that goes beyond just selling groceries, making them the MVPs of the supermarket world. 🎥Created by Isaac Esau Gay Written by Isaac Esau Gay Produced by Glennice Studios LLC 🔴Disclaimer: * Cash prizes are valid on all social platforms if added by us at GET SILI*
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