Cake She Hits Different’s Post

I was delighted to spend time at MJ Unpacked with my pal Riel R., a digital marketing #alchemist & guru who helps Canadian Cannabis retailers turn data into gold. I asked him how he does what he does, what was his #method? But he didn't even have a #salesdeck to show me. So how was he so #successful in adding so many new clients? Here's how: he doesn't use a deck, he just shows historical #client's revenue charts to his prospective clients. Nearly all the sales charts I saw #flatlined until he got involved, and applied his #unique digital eco-systems. Following his intervention, the revenue lines were usually on 90 degree upward trajectory. No #deck needed with that kind of data. Here we are below at MJ Unpacked (where Riel is appearing as his alter ego, the Luchador del Cannabis). As well as a marketing guru, he's also a media guru and helped out with the overall #HCN video production at MJ Unpacked. We had a great old time at MJ Unpacked & were nearly kicked out by the hotel staff for flying a #drone around inside the building during the conference. Thanks to this #Luchador, we scored loads of fantastic interviews with the movers & #shakers attending the event. And together, we smoked enough weed to knock over a horse. (See #smiles below). -- PS. PLEASE #PRAY for Riel as we wound him up like spring clock, gave him some pep talks, and sent him back up to Canada to ask his company Breadstack—a Cannabis ecommerce & retail tech company—to fork out some #cash to help offset our costs for HCN's coverage of MJBizCon this Dec 3-6th in Las Vegas. The only minor problem is that Breadstack don't have any business currently in USA. They're Canadian. But they could dominate their industry niche by sponsoring a video-podcast on the Highly Capitalized Network-HCN. YES! Fingers crossed Riel manages to get us some cash, so me and the Luchador here can keep the party going all the way to VEGAS BABY YEAH! #Cannabis

With this partnership, BLAZE ECOM™ retail partners can now access the following program benefits:   High Margin Revenue: Retail partners can now effortlessly earn passive revenue by monetizing ad units within their e-commerce menu, providing a lucrative opportunity to bolster their bottom line. Increased Basket Sizes: Retail media ad placements are shown to increase the average basket size by 18% by influencing customers to add products to their carts they weren’t initially considering. Improved Brand Partnerships: By enabling brands to purchase premium placement within their digital storefront, retailers can drive more sales and foster stronger relationships with the brands they stock, ultimately leading to increased profitability. Revenue Tracking: The integration provides comprehensive tools to measure revenue from each ad unit, offering invaluable insights into fill rate and Return on Advertising Spend (ROAS) derived from brand campaigns, empowering retailers to make informed decisions about their advertising strategies from sales captured at the POS. Frictionless Activation: Implementing banner ads to occupy top positions on BLAZE ECOM™ powered menus has never been easier, streamlining the process for retailers to enhance their online presence and maximize visibility.

For those that didn’t yet catch the big news today, we are continuing to expand the #retailmedia footprint of Surfside Commerce Media enabled retailer websites through a new partnership with BLAZE®. This will allow for all current (and future) Blaze-enabled eCom menus to generate incremental monthly revenue and #cannabis wholesale brands they carry to increase sales via in-menu ad placements. Win-win for all. Contact me or your friendly neighborhood Surfside sales rep to learn more. Or just read Jon Lowen’s post and click his link below. #commercemedia #cannabistrademarketing #freemoney

Get ready to rock your 420 with our groovy marketing tips! Elevate your dispensary's vibe and boost ROI with these strategies. Learn how on the blog: https://lnkd.in/gvKm_qA8. Which tip are you most excited to try? Let us know in the comments below! #thetokeagency #contentmarketing #digitalmarketing #blog

Are you ready for tomorrow? Last minute tips to rock your 420.

TGIF 🎉 Thank Goodness for Insights Friday! 🌟 Take a break this weekend knowing your marketing decisions are powered by real data. With our Reefer Routine report, you’ll gain actionable insights to make every dollar count and help your dispensary thrive. 🌿 Download the free report today and set yourself up for smarter growth in 2025 https://hubs.la/Q02_GkQy0 #TGIF #ReeferRoutine #CannabisBusiness #DispensaryMarketing #DataDrivenDecisions #CannabisGrowth #NewFrontierData

‼️💻 Get the latest info in YOUR inbox 💻‼️ By signing up for emails from EquineMarket, you will receive the newest listings, updates, promotions, and special offers. Enter your email address here ➡️ https://ow.ly/z2Iy50SYFEw #EquineMarket #EquineNews #updates #HorsesForSale

As an introvert, it's been a draining (but GREAT) past few weeks: Hall of Flowers in CA - jet lag, plus new to CA market made this one more stressful - but as always, the cannabis community is so welcoming. With tailwinds from HOF + 420 upcoming, Woodstock is on-track for it's best wholesale month EVER (very low bar, but we'll take the small wins to celebrate). Def worthwhile exhibiting there with Lowell Farms Inc.. Techstars Boston Accelerator Mentor Madness (sorry can't say "Magic" just feels wrong). Pulled in a few other alums like Joe Lemay & Max Faingezicht as it's been 10 yrs since I was in the program (yikes!)... and connected with Kerty Levy & Aidan Kittredge and their awesome new class. Not a ton of consumer focus in this batch so not sure how much value I can add - but love a bunch of these companies! NECANN - biggest cannabis tradeshow in Northeast... not going to the official show (Woodstock isn't in MA YET) - but will be at 1 or 2 of the parties on Fri and look forward to catching up with my former peeps... One of the things I've realized about my introversion... is that, it's easier if you love what you're doing / you're mission-driven and you surround yourself with great people... Yes, I still exert a lot of energy at these big events - but I also GET a ton of energy from talking to others about what they're building and seeing people I used to work with and how much they continue to grow & crush. No more big shows for a while after this Friday... time to recuperate this wkend!

Budtenders are the frontline in cannabis retail. No doubt about that. Today, Jaime from High Buds Club joined Cultivated Media to talk about what she's learned from her community of budtenders in Canada, and the importance of a brand-budtender-brand feedback loop. Watch the full episode: https://lnkd.in/gmBz8xmM #cannabisnews #cannabisindustry

Please welcome Stephanie Queen to LinkedIn with a connection invite or a follow! She's Co-Founder of Texas Boujee Qs, and just joined following our discussion about the platform during my roundtable at ECRM's Snack Session last week in Jacksonville! Her company makes some amazing natural beef sticks, and I'd love for you all to get to know her! You can find her company on RangeMe (they are premium and verified and ready to do business!) or check out their website in the comments below. #smallbusiness #cpg #snacks #ecrmrangeme