Cake She Hits Different’s Post

Hard Seltzer Wars: Is White Claw's Reign on the Rocks?🍹 🍸 White Claw has long dominated the hard seltzer market with its diverse flavors and cultural cachet not to mention (calorie friendly). However, the conversation volume has been steadily declining since the summer of 2019. With the recent entry of Bud Light Seltzer, the competition has intensified. Anheuser-Busch's $100 million investment and $5.6 million Super Bowl ad resulted in a 2,195% spike in Bud Light Seltzer's conversation volume, leaving White Claw far behind. The overall hard seltzer conversation has seen a slight increase, but White Claw faces a critical juncture. Will they innovate and recapture the market's attention, or will Bud Light Seltzer steal their thunder? ⚡️ Screenshot below showcasing: - Sentiment behind purchasing factors such as calorie count, taste/flavour, being seen drinking. - Mention Volume from brands segmented by Categories - Wordcloud - Trending topics/locations/people/hashtags/phrases/orgs related to "Hard Selzters" = Great for campaign ideation and utilizing trends. The power of SOCIAL LISTENING...... Strike up a chat if you're interested to explore social listening for your company!! 💡 P.s What topic/product would you like me to dive into next?? 🧠 📊 #hardseltzers #marketing #competition #innovation #sociallistening #mediamonitoring #Brandwatch #consumerinsights #consumerbehavior #consumertrends #consumerintelligence #consumerresearch #marketresearch #saas #whiteclaw

Who scooped the most ice cream sales at the start of summer? Ice-cream favourite Wall’s dominated Convenience sales as the temperature started to rise! Wall’s Magnum White Chocolate, Wall’s Magnum Classic and Wall’s Solero Exotic were the top 3 highest selling SKUs during the peak selling day for ice cream on Friday 10th May. Want a taste of the action? Our Pinpoint data can help increase your sales… Thumbprint Retail Spotlight Talk to us to unlock key insights: https://hubs.la/Q02FQxTZ0 #eposdata #icecream

Some statistics to share from Statista on the top-selling UK soft drink brand 📈 Having looked at the data, does this surprise you? What is your preferred soft drink and your top 10 list? Let us know in the comments. . . #awardwinners #marketing #brands #data #drinks

At EDVLabs.io we are all about democratising data and have developed a number of solutions to help give insights and access to pricing data for Gin, Non-Alc and Agave Spirits for UK off-trade channel Here's an example of one of the new dashboards we created for the Data Sipper platform. This allows you to easily understand how Malfy Rosa Gin implements different price promotion strategies across important retailers. - Morrison's and Waitrose- It resembles a block of Toblerone, with similar highs, lows, troughs, and peaks. Morrison's shoppers are more value-driven, therefore it's predictable that Morrison's resumed price promotions in 2024, whilst Waitrose has yet to. - Sainsbury's- Had a stable on shelf pricing GBP30 for the last 24 weeks with no price promo slots. -Tesco's Malfy has been running a discount promotion since November 17th, 23rd. They must exercise caution to avoid accidentally anchoring the brand as a sub-GBP30 gin in the minds of consumers. This could also indicate that the brand is struggling, as ongoing price promotions are unsustainable, particularly on premium products. How can these insights help? - If your brand wants to take market share from Malfy Rosa, you know what price points to target when on and off promotion. - Outside of critical trading seasons, such as December, you can ensure that no price promotions occur simultaneously. Better-known brands will always outperform lesser-known or unknown ones at a comparable price point. - Identify retailers that your competitors do not promote or activate. This allows you to support and invest in them instead. In the following week, I will present further information and insights on the topic of price. To highlight what we've created and how EDV labs can help brands, distributors, consultants, and agencies get access to the most recent price data and insights. If you want to learn more then reach out to one of the team at [email protected] #gin #data #growthstrategy #pricing

🌿💧 Exciting News in the Beverage Sector! 💧🌿 Did you know that within the burgeoning cannabis industry, the "Beverages" category is experiencing an impressive growth spurt? Recent data reveals that the category has surged by an impressive +164% in overall growth, mirroring the rapid expansion seen in the energy drink sector. But what's truly captivating is the trajectory of both Hemp THC-Infused drinks and Cannabis THC-Infused beverages within this category. These segments are not just growing; they're skyrocketing! With growth rates surpassing even the most dynamic sectors, such as energy drinks, it's clear that there's a significant demand for innovative and refreshing cannabis-infused beverages. Here are a few insightful facts to ponder: 🚀 Hemp THC-Infused Drinks: This subcategory is witnessing a remarkable ascent, driven by consumer interest in wellness and relaxation. As more individuals seek alternatives to traditional methods of consumption, hemp-infused beverages are emerging as a convenient and enjoyable option. 🌟 Cannabis THC-Infused Beverages: The growth of this segment is nothing short of extraordinary. With consumers increasingly drawn to the diverse range of flavors and effects offered by cannabis-infused beverages, it's no wonder that this category is capturing attention and market share at such a rapid pace. As we navigate this dynamic landscape, it's evident that the beverage sector holds immense potential for innovation, growth, and market disruption. By staying attuned to emerging trends and consumer preferences, we can seize the opportunities presented by this thriving industry. Let's raise a glass to the future of cannabis-infused beverages and the exciting journey ahead! 🥂💚 #CannabisIndustry #BeverageSector #Innovation #MarketTrends #THCInfusedDrinks #HempInfusedBever #207Analytix

Struggling to connect sales attribution to your digital marketing efforts? One leading condiment brand tied a 3x lift in sales back to their recent sampling program. How did they do it? 1️⃣ Sent 39k+ samples Kroger shoppers 2️⃣ 74% of samples were sent primarily to shoppers that were net new to the brand 3️⃣ Leveraged closed-loop measurement on Kroger.com through their Sampler program to measure 3x sales lift! Want to learn more? Check out the case study here: https://lnkd.in/eui_-eE7 #digitalsampling #sampling #marketinginnovation #cpgmarketing #shoppermarketing

Surplus of summer snacks clogging your shelves? 🥨🌽 Is your stockroom bursting with chips, pretzels, and other summer munchies? Don't let overstocked snacks eat away at your profits! Predictoos helps retailers calculate snack demand with smart, data-driven forecasting. Our data-driven Copilot offers personalized recommendations for the ideal stock mix for every pricing strategy and KPI, at every SKU level and predicts your shoppers’ demand for summer snacks! Avoid #overstock and optimize your snack inventory with predictoos to match your shoppers' cravings without waste! 🏖️📊 #RetailSuccess #Predictoos #SnackInventory #SummerRetail

Under Armour shares surge 20% after posting 'better than feared' quarterly sales Under Armour on Thursday said sales are falling across its business, but the athletic apparel retailer posted better fiscal first-quarter results than feared, sending its stock surging in early trading.The company beat Wall Street's expectations on the top and bottom lines. Its shares closed nearly 20% higher Thursday.Here's how the athletic apparel company did in its fiscal first quarter compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:Earnings per share:... Read more here: https://lnkd.in/dvr658Zk . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #Business

🚀 Calling all liquor brands! 🚀 Are you ready to elevate your online presence and take control of your brand's growth? Look no further than Thirstie, the only vetted solution for liquor brands to sell compliantly online. But that's not all! By partnering with Cocktail Courier, you can add delicious cocktails and bundles to your offerings, creating a recipe for success. Join us in revolutionizing the way liquor brands reach their customers. Let's make your brand's growth story a success together! Message me directly;) #LiquorBrands #Ecommerce #Thirstie #CocktailCourier #BrandGrowth #OnlineSales #CompliantSelling

The Q3 results are in. Spoiler Alert: eCommerce Sales continue to increase! Join us for a timely webinar as we explore why eCommerce continues to grow and how retailers can seize opportunities in the digital frontier. This is a great chance to dive deep and share valuable insights on driving growth in today’s rapidly evolving landscape! #eCommerce #DigitalTransformation #RetailTrends #Wynshop #GroceryDoppio #DigitalFrontier