🚨 Are Kirana Stores Losing to Quick-Commerce? 🚨 Two months ago, Mahadev Patel shut down his 9-year-old kirana store in Mumbai. Why? Competing with 10-minute deliveries and heavy discounts from platforms like Zepto and Blinkit was impossible. Over 200,000 kirana stores closed last year in cities. Quick-commerce is being blamed, but is it really the culprit? Zepto’s founder Aadit Palicha says it’s a “data-free narrative”: ✅ Kiranas captured $41B of the $46B grocery market growth in FY23-24. ✅ Only $5B went to quick-commerce. Palicha also claims: 📉 Only 0.2% of Zepto’s products sold below cost. 📈 80% sold at over 20% margin. But critics disagree. A LinkedIn post pointed out that while individual products aren’t heavily discounted, platforms often offer steep discounts on total baskets, funded as “promotion expenses” that hurt profitability. This raises questions about how sustainable these practices are. Adding more fuel to the competition, Amazon India has entered the quick-commerce race with its new initiative, “Tez.” The team is tasked with building a "ground-up" and "brand-new e-commerce experience," signaling that the battle for speed and convenience is only intensifying. The quick-commerce boom has reshaped urban shopping, but at what cost? Can kiranas innovate fast enough, or is this their final chapter? 💬 What’s your view? Are platforms like Zepto Blinkit and Swiggy Instamart disruptors or destroyers? Let’s discuss! 👇 #QuickCommerce #KiranaStores #Disruption #Zepto #StartupIndia #Zomato #Blinkit #Swiggy
Pincode has started working with local Kirana stores to enable quick delivery. Let's how it pans out.
Working at the intersection of Real Estate and Finance| Looking to connect with Private Equity Funds, Family Offices and UHNIs with a focus on Real Estate Investment
3wWrote something on this issue: https://www.linkedin.com/posts/iamfarazw_quickcommerce-fmcg-kirana-activity-7264532872915501059-JRtN?