burningred’s Post

I love Miro right now! Are you using it? It’s one of my favourite online tools at the moment ❤️ I think it started as an online version of the old school whiteboard but now it’s so much more than that! It’s a visual workspace that’s great for: ➡️ Innovation and creativity. ➡️ Strategy & project planning. ➡️ Remote teams & collaboration. It’s super visual and pretty intuitive and fun to use. But maybe that’s just me! 🤣 Here’s how I’m using it for myself and for working with my clients: - Brainstorming sessions - I’m slightly obsessed with the colour coded post-its! - Creating ideal customer personas with clients. - Brand strategy workshops. - Content strategy - from creating content pillars to pulling together topics ideas. - Customer journey touch-points & mapping. - Designing email flows. - Website wireframes. ❓Have you tried it yet? There’s a free version and paid option depending on your needs. What’s your favourite online tool right now, let me know please in the comments! 👇 #MarketingConsultant #MarketingTools #OnlineTools #VisualWorkspace #Miro ————- 🌹🌹🌹 I’m Carrie, a strategic marketing whiz and consultant. Founder of The Marketing Rose, I work with small and medium sized organisations to grow brands, connect with the right customers and scale-up. 🌹🌹🌹

How to craft a clear homepage hero message… 🟡🔴🟣🟠🟢🔵 → By aligning messaging elements. 🟡 Target Customer Who is the product for? (The more specific, the better) 🔴 Problem What problem does it solve? (Get specific on how they experience the problem) 🟣 Product Category What is the product? (Use a category they can reference and understand) 🟠 Capabilities What does your product let a user do? (Stay close to the product and avoid the abstract) 🟢 Features What makes the capabilities possible? (Stick with plain language and avoid branding your features) 🔵 Benefits What is the outcome of these new capabilities? (Be realistic, and don’t overpromise) ____ I felt that Figma’s Figjam hero message was missing a few key elements in their hero. 💢 Not mentioning the problem they solve 💢 Missing product category 💢 Broad capability (“turn possibilities into plans”) So, I aligned their messaging elements and re-wrote their hero to enhance the clarity. #messaging #marketing #productmarketing

Designing visual canvases tailored to your audience's specific needs is incredibly powerful. It’s not about designing the outcome itself; it’s about creating a framework that supports your audience in working faster and more effectively toward that outcome. A well-crafted canvas guides thinking, structures discussions, and ensures everyone stays aligned on the path to success. It’s a tool that empowers your team to focus on what matters, making the journey toward the solution more efficient and collaborative. 🎯 #VisualThinking #DesignThinking #VisualCanvases #TeamCollaboration

Designing visual canvases tailored to your audience's specific needs is incredibly powerful. It’s not about designing the outcome itself; it’s about creating a framework that supports your audience in working faster and more effectively toward that outcome. A well-crafted canvas guides thinking, structures discussions, and ensures everyone stays aligned on the path to success. It’s a tool that empowers your team to focus on what matters, making the journey toward the solution more efficient and collaborative. 🎯 #VisualThinking #DesignThinking #VisualCanvases #TeamCollaboration

How does a Norwegian start-up nail our company story in 30 seconds or less? It takes two main steps:   1. Start with positioning - clarify who your customers are, what problems you solve for them, and why your solution is unique. 2. Build your story—connect what you do and how you help to what your customers care about.   This is the foundation for everything in marketing.   But to keep the story alive, it needs to be part of every interaction:   • In team meetings • On your website • During sales calls • In product demos • In product development • Everywhere from boardrooms to brainstorming sessions   That’s how you ensure the story stays top of mind, not just for your customers but for your team too.   Here’s how we tell our story at XtraMile. How do you tell yours?   P.S. I realize some the screenshots are in Norwegian. My Canva skills aren’t quite up to snuff yet. 😂

💡 How do you improve something that’s already awesome? That’s the challenge I took on along with Preetham Dey Tharika Tellicherry & Shruti Upadhyay during our recent Product Space Capstone Project! 🎯 Our mission? Boost activations and engagement for Canva’s presentation tool. It wasn’t just about making it more fun—it was about making it more intuitive, accessible, and valuable for every user. From digging into user feedback to crafting data-driven solutions, we aimed to make the tool even more indispensable for creators. 🛠️ And hey, if we could make people say "I actually enjoy making presentations now," that’s a bonus! 😄 Shoutout to all the fellow PMs out there—what's your favorite feature of Canva, and what would you tweak next? #ProductManagement #Canva #UserEngagement #CapstoneProject #PMInsights #ProductInnovation

Are you a monday.com user? 🤔 Then you'll love the PageProof integration for monday.com, especially the latest features announced as part of PageProof’s birthday release! 🎉 Now, you can automatically create proofs from monday.com using a people column – adding even more flexibility to your creative workflows. PageProof and monday.com create a powerful, efficient workflow for marketing teams, streamlining project management, communication, and creative review. This leads to faster-executed, more effective marketing campaigns. Book a demo today to see PageProof in action! Learn more: 👉 https://hubs.ly/Q02DwCMS0 #mondaydotcom #OnlineProofing #CreativeWorkflows

Hey Canva users, #Canva has rolled out a secret upgrade that's only open to the first million people (I was person no. 281,458). Go to the home page, at the top left, and click "For You" 7x! One cool Marketing team feature called “Work Kits” has templates for strategy presentations, go-to-market strategy templates, and integrations with Asana, OpenRep, and so many more. Great way to lighten the workload for leaner teams. #marketingtech #socialmediamarketing #marketingtools

My 2nd product launch this year. 🚀 or 💩? Over the years, I've learned that the key to success is how well you communicate ideas. As a PM, I make presentations quite often & honestly, I do suck at it. It takes a lot of time to make a presentation that would deliver a message in a simple yet elegant manner to hit the goal. There are over 100 presentation apps offering hundreds of design templates. Still, it is extremely hard & time-consuming to create a presentation that will hit your goal - budget or hire approval, successful product pitch, quarterly results report, etc. Why? 1. Most tools are focused on visuals, not content, failing to tailor content to your goal, audience & style of communication. 2. They require switching from preferred tools like PowerPoint, Figma, Miro, or Keynote. But, who wants to learn how to use another tool? This led to Deckster. Deckster already helps me & I believe it can help you too. https://deckster.pro/

Canva is getting a bit of flak for its recent rap video at a conference in LA which was basically a product demo about the new features expected to come to the Enterprise edition. It definitely is an interesting approach to talk about a product at an industry conference but one cannot see it as a quirky fun TV commercial. It is still a product presentation at a live conference. My reaction to this when I am watching it on LinkedIn would be significantly different (interesting) than if I was at the conference (where I might have been cringing a bit). The location and audience definitely matters for presentations like this. How did you find the video? Fun or cringeworthy or both? #canva #cringe #productmanagement #productdemo #marcom #communication