Solving the most complex strategic problems of the world largest FMCG companies. Strategy | Organic Growth | Digital Route-To-Market - Ecommerce, DTC, EB2B | M&A
Molson Coors Beverage Company takes a majority ownership stake in ZOA Energy, a "better-for-you" energy brand co-founded by celebrity actor Dwayne “The Rock” Johnson The deal is a natural development after the 2021 distribution deal September 2023 minority stake purchase by MCBC, and a clear sign of Molson doubling down on its transition to a 'total #beverage' company "ZOA’s portfolio features better-for-you energy drinks and pre-workout supplements, all made with high-quality ingredients, according to the company, like electrolytes, B & C vitamins, and zero sugar. It comes in 12-ounce cans with 160 milligrams of caffeine in flavors like Frosted Grape, Tropical Punch, Strawberry Watermelon, and Cherry Limeade." Reportedly, ZOA’s highlights a 50% repeat purchase rates, and 30% of consumers being 'new to category' meaning less dependence on costly MS% fight over the same consumers vs the category incumbents Zoa's omnichannel presence is also a point to highlight: - 25k+ retail locations - 86k+ points of distribution - Significant DTC business - 3P #eCommerce: top 10 energy drink brands on Amazon #food #fmcg #cpg #strategy Frederic Fernandez & Associates
