Bryan Tiedemann’s Post

UNSTUCK 019: Andre Menezes On Finding What Alt Protein Can Do That Meat Can’t 🤔 First-hand lessons on challenging Big Meat from TiNDLE’s former CEO Andre Menezes, the co-founder and former CEO of plant-based leader TiNDLE Foods, is someone we have long been in violent agreement with on the necessity of a consumer-centric philosophy. We caught up with him to dig into the importance of a challenger mindset and how alt protein brands can begin to take on one of the biggest food categories in the world. 👉 Read more & subscribe https://lnkd.in/deGR3Fyk #altprotein #marketing #branding #sustainability #innovation #UNSTUCK

🌟 Embracing Ingredient Innovation: A Pathway to Competitive Advantage 🚀 In our fast-evolving food and beverage industry, the key to staying ahead lies in strategic partnerships and a steadfast commitment to innovation. A recent exploration by Food Dive underscores the immense value of collaborations between brands and ingredient innovators. These partnerships are not just about keeping pace—they're about setting the pace. Insightful Collaboration for Differentiation By aligning with ingredient experts who wield cutting-edge technologies and novel formulations, brands can create unique products that resonate deeply with today's consumers. These collaborations allow for a dynamic approach to product development, tapping into emerging trends such as plant-based solutions, clean labels, and sustainability. Consumer-Centric Innovation Understanding and integrating consumer preferences is crucial. Partnerships with ingredient innovators give brands a direct line to specialized knowledge and market insights, enabling them to swiftly adapt to consumer demands and emerging market trends. This agility is crucial for brands aiming to lead rather than follow. Sustainability and Ethical Sourcing Moreover, these partnerships can strengthen a brand’s sustainability efforts—a growing priority among consumers. Working with suppliers who prioritize eco-friendly practices enhances a brand's market positioning as a leader in ethical sourcing. Speed to Market Collaborating with ingredient innovators also means faster R&D cycles, allowing brands to overcome technical challenges and navigate regulatory landscapes more efficiently. This accelerates the journey from concept to market, providing a vital edge in a competitive industry. Concluding Thoughts As we continue to navigate a landscape marked by rapid change and heightened consumer expectations, embracing ingredient innovator partnerships offers a strategic advantage. It's time to leverage these collaborations to not only meet but exceed the demands of the modern consumer, driving growth and setting new industry standards. Join me in exploring how we can further harness the power of innovation to redefine the future of food and beverage. Together, let's transform challenges into opportunities and taste into triumph. #FoodInnovation #IngredientTech #SustainableSourcing #FoodAndBeverageIndustry

This term, I participated in a Digital Supply Chain Management class and explored numerous intriguing topics related to the dynamic environment of the supply chain industry. This exploration was particularly focused on how companies and organizations are integrating technologies to enhance supply chain efficiency. My deeper dive for final paper into the retail industry, with a specific focus on the fresh organic food sector, revealed that this sector is experiencing rapid development. This growth is largely driven by shifting consumer behaviors, with an increased focus on health and sustainability. However, the post-Covid-19 era and significant changes in technology landscapes have introduced several challenges for companies and organizations within this sector. The course provided me with knowledge and insights into leaders' perspectives on creating strategies to address these challenges. I would like to propose some potential solutions for the sector, including developing a customer-centric supply chain, integrating new technologies to establish an end-to-end digital supply chain (DSC) model, managing risks effectively, and addressing talent acquisition challenges. #supplychain #freshorganicfood #retail #technology

"When we go into a development round, we sample hundreds of new ingredients that we think might be delicious or interesting. Then we meticulously narrow those down to only the best of the best. This requires a ton of research, effort, and coordination but ultimately sets us apart in that we truly feel confident that the products we are developing are best-in-class." When it comes to creating new Spindrift products, our Innovation team proudly does things the hard way. To learn more about the hard work and care that goes into sourcing new fruit for future flavors, we sat down with Drew, Associate Director of Innovation Sourcing. https://lnkd.in/e2e64zGm #ProudlyMadeTheHardWay #Innovation #BeverageIndustry #RealIngredients #Sourcing

Watch this exclusive interview with Quality Head, Kerry Ingredients Ms. Rupali Gupta as she talks to Food Infotech about flavours, sustainability and more.

When Jeremy Adams made a 2:00 a.m. store trip, he was faced with a dilemma. He needed an oral electrolyte for his young daughter, but he was thrown off by the ingredients. The product was full of artificial sweeteners, colors, and flavors that he didn’t even want to drink himself, let alone give to his daughter. Taking matters into his own hands, Adams, founder of KinderFarms, developed Kinderlyte as an alternative to artificially colored oral electrolyte solutions. While Kinderlyte stands out as one of the only natural electrolyte solutions of its kind, a growing number of consumers are joining in Adam’s concerns about food products. According to Ingredion's ATLAS study: → 33% of customers are willing to pay up to 20% more for all-natural claims → 44% of consumers in 2023 reported checking labels on products, up from 35% in 2020 Additionally, the market for natural food colors is projected to grow to $𝟯.𝟯 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 in 2033, according to Future Market Insights. The theme? Consumers are demanding access to health-conscious choices. Entrepreneurs like Adams have already answered the call – leaning into transparency, natural ingredients, and sustainable packaging. As consumer awareness increases, innovation in the CPG food space is bound to spike – creating space for a new wave of companies to emerge. – Read on to learn how companies can expand with the clean label movement: https://lnkd.in/eKZsWDw6

Let me share something chocolatey and sweet! While enterprises attempt to maximize cost savings and profitability, the Sourcing and Supplier Management course taught by Professor Alireza Kabirian I took last semester stressed the importance of responsible sourcing, vendor management, ensuring traceability, and building supplier relationships as well. While focusing on profits is crucial, another consideration to be accounted for is ethical conduct across the supply chain. A truly fascinating case I read about along these lines was the case of Tony's Chocolonely's journey of achieving exploitation-free production worldwide. Teun, a Dutch journalist (better known as Tony), sought to end illegal child labor and forced labor in West Africa, where 60% of cocoa beans come from, and ended up creating his brand to lead by example when major players didn't pay heed. Tony's brand outlined a few key takeaways. 1. Their chocolate bars come unequally divided as a symbolic representation of the unequally divided industry. 2. Tony's 5 Sourcing Principles for achieving a sustainable supply chain: • Traceable supply chain: Ensuring that they know where the beans are sourced from, in what conditions, and employing which practices. • Paying farmers a higher price: It helps them run a living income and run a living income • Strengthening the farmers: Working with farmers to empower them and professionalize farming cooperatives.  • Long-term: Ensure the farmers and cooperatives get at least five years' commitment to sales at a higher price. • Improved quality and productivity: Invest in growing skill and awareness. Professional farming leads to better quality and more yield from existing farms. 3. Tony's Open Chain: It is an open-source platform on which chocolate companies have access to the necessary knowledge and tools to source responsibly. 4. Chocolonely in a brand's name may be strange but it signifies the lonely journey of bringing a change. 5. Revolutionary changes can be brought about by strong will and can disrupt markets. Learning more about the supply chain and the importance of collaborations was important to note, reminded me to pay attention to details and ensure that our chocolates are bitter-sweet and not our relationships.

I learnt about the existence of Tony's Chocolonely at a local grocery store. Learning about this fantastic brand created around a simple ideology of sustainable sourcing gives this brand a big edge over their competitors. Being delicious is only an added requirement over all the brand creation. Creating a traceable supply chain is so important as it helps with resilience. Disrupting the chocolate space, especially in an over-saturated market such as the US must have been a tall order. It is fascinating to study about these cases! Aaditya Singh #resilientsupplychains #supplychainmanagement #leansupplychains #sustainability

My organic journey continues, with a twist of storytelling... 🌿 Last week, I had the great opportunity to indulge my passion for storytelling at the Summer Sales Meeting 2024 with the EMEA Commercial Team at Tradin Organic. During my presentation, we discussed several How?s: 🔍 How did veganism evolve from a niche to mainstream? And what can we learn from it? 🔍 How does the consumer's perception of organic labeling differ from reality? 🔍 How confusing can the overload of food certifications be? 🔍 How complex is the role of an organic B2B company? Our most important takeaway? At Tradin Organic, we love complexity. By combining our extensive product knowledge with exceptional customer management and market intelligence, we are well-prepared to excel in our role. Stay tuned for Market Intel insights from the organic market!