International Fintech & Banking Advisor & Matchmaker / LinkedIn Top Voice
“Black Friday itself is becoming diluted because it’s expanded so much,” said John Mercer at Coresight. Retailers hope the shorter window between Thanksgiving and Christmas this year could create some urgency to spend. The National Retail Federation projects holiday spending will climb 2.5 to 3.5 percent — to between $979.5 billion and $989 billion. That’s slower than the 3.8 percent growth recorded last year but in line with pre-pandemic levels. Does your #communitybank or #creditunion know how your constituents spend their money during the holidays? I didn’t think so. #data #analytics #consumerdemand #spending
I always wonder Nominal Dollar increases in sales or Fake Inflation Adjusted increases in sales and NEVER Real Inflation Adjusted Increase in Sales We know why.
Solving complicated marketing problems • Speaker • Author • Brand Strategist • Yogi • President at BANKTASTIC® and MB Piland Advertising + Marketing
7hExtended sales promotions don't build brands. They simply teach consumers that they don't really need to "buy now" or "wait for the special," because there will be another sale soon. Or someone else will have a similar sale. Too many CD specials, free checking offers and savings promos are the same. It's a race to the bottom.