Bryan Cassady’s Post

How are you using AI this week? This week, I’ve been taking my AI integration to the next level. This week I received AI summarised meeting notes post a client check in. I uploaded these notes into my clients custom GPT mode, which helps me keep the AI updated with the latest insights. These notes included really good insights into the clients current workflow challenges, aspirations, visions and more. Then, I ask it to suggest different outcomes or strategic ideas based on this new information. It’s incredible to see how it can provide fresh perspectives that align closely with the client’s evolving needs, and I can then provide better marketing outcomes too. But here’s the key: AI isn’t just about asking it to write something for you. It’s about working with AI—human + machine—to create unique, well-thought-out content that stands out from the crowd. It’s a collaborative process, and the value really shines when you actively “train” your AI with ongoing updates, insights, and reflections after each meeting. By feeding it with current, tailored information, I ensure it continues to learn and grow. The result? Smarter suggestions, deeper insights, and more personalised outcomes for each client. AI is powerful, but the magic happens when we take an active role in guiding it too, which is why I invest the time to create each client of mine's custom GPT's and actively update it every month with any notes, monthly metrics and more. How are you using AI this week? #AIinMarketing #ContentCreation #MachineLearning #BusinessGrowth #DigitalMarketing #HumanPlusMachine #CustomAI

The most valuable AI Chatbot feature you aren’t using: Measuring Success with Analytics. Knowing how to use it will help you understand key performance indicators and analyze chatbot effectiveness. Here’s a step-by-step guide on how to use it: 1. Visit our website: www.insightgoat.ai. 2. Share or comment if you found this helpful! #AIChatbots #CustomerSupport #BusinessGrowth #AIChatbot #AIAssistant #CustomerSupportAI #ChatbotSolutions #BusinessAutomation #GrowWithAI #ConversationalAI #DigitalTransformation #AIForBusiness #CustomerEngagement

𝙽ǐ À𝚒 𝙰𝙸? Translated: You love AI? ＬＯＬｓ... Artificial Intelligence - is a very hot topic everywhere and definitely in the creative industry. Recently, I attended a Masterclass organised by CreativesAtWork on AI for creatives based on this book co-authored by the instructor - 𝙰𝙸 𝚏𝚘𝚛 𝙷𝚞𝚖𝚊𝚗𝚒𝚝𝚢. What strikes us in the room are our similar experiences with AI - inconsistencies, AI hallucinations, inefficiencies and more. There is also the voice of concern about what will happen to creatives since we have GAI to churn out visuals too. 3 𝚃𝚑𝚒𝚗𝚐𝚜 𝙸 𝚃𝚘𝚘𝚔 𝙰𝚠𝚊𝚢 that made me rethink my relationship with AI... ➊ How can I use AI to automate tasks that take up time - so I can do more valuable work? ➋ How can I use AI to add value to what I do... to create better work? ➌ How can I build that relationship with AI such that we leverage each other's “strengths” to produce innovative works? For me, I do realise my concern was rather unfounded - as I have achieved a bit of the automation and augmentation parts. However, as with all relationships, my relationship with AI needs some thought and work to be done. But definitely my mindset has changed. Have you ever thought about your relationship with AI? Was there Ài? I leave you with this quote for your thoughts. Sharing branding, design and productivity tips, thoughts and trivia. Follow me for more. #MyTakesNThoughts #branding #design #productivity #ccpn

Jennifer Renshaw recently presented at le Purlieu CoWorking Neighborhood on Leveraging AI to Grow Your Business & Increase Marketing Efficiency—and it was a packed session of insights! Here are a few key takeaways from her talk: 🤖 AI Use Cases: From customer service to marketing and HR, AI can enhance efficiency, accuracy, and decision-making across multiple departments. 🤖 Start Small: Identify pain points in your business and test AI solutions that can simplify repetitive tasks and streamline processes. 🤖 Rules for Using AI: Always ensure human oversight, be transparent about usage, and keep learning as AI evolves. How are you using AI in your business? 🤖 #AIforBusiness #AIMarketing #BrandMarkDigital #BusinessGrowth

Exciting times for businesses as Google reimagines Search with generative AI! Key advantages that organisations can leverage: AI Overviews provide quick, trustworthy summaries on complex topics - great for research, planning and getting teams up to speed efficiently. With multi-step reasoning, AI can handle nuanced queries with multiple components in one go, simplifying complex information needs. AI-powered planning capabilities assist in creating customisable meal plans, travel itineraries, events and more. These can be easily exported to collaborate or act upon. Ideation is elevated through AI-organised search results with unique categories, surfacing a diverse range of perspectives and content types. Visual search with video inputs allows troubleshooting physical issues or training scenarios simply by uploading a clip, saving time and effort in articulating queries accurately. As generative AI integrates deeper into Search, businesses can tap into enhanced productivity, insights and creativity like never before. Those embracing this frontier will gain a significant competitive advantage.  If you want to learn more about how this can transform your business, contact our sales specialist, Samuel Rodriguez Agudelo, to book a consultation with our top AI experts. Implement AI Piers Linney Aalok Yashwant Shukla Samuel Rodriguez Agudelo #ai #artificialintelligence #implementai #aiforbusiness #SME #SMEtips #businessowner

AI is transforming our daily lives in incredible ways! From smart assistants scheduling meetings to AI-driven analytics enhancing business insights, and even AI-powered tools for creative content creation, the possibilities are endless. How are you incorporating AI into your routine to boost efficiency and innovation? Let us know your favourite AI tool or trick that makes your life easier! #AI #Innovation #FutureTech #WorkHappiness #AIDrivenSuccess

It’s time to adapt to the future of search with HubSpot’s latest innovation: the AI Search Grader! This free tool is your gateway to mastering brand visibility and sentiment in the AI-driven search landscape. Why AI Search Grader? No AI Expertise Needed: Forget complex prompt engineering. This tool simplifies understanding your brand’s performance in AI-driven searches. Comprehensive Insights: Get an overall grade, brand sentiment score, share of voice score, and a personalised analysis to navigate and optimise your brand’s presence. Transform your brand’s AI search presence at Drum Digital: https://heyor.ca/xTslRh #AI #SearchMarketing #HubSpot #AITools

Implementing AI in your Business! AI isn’t just for tech giants—your business can benefit too! Here’s a roadmap to get started: 🔹 Identify Key Areas: Find out where AI can make a significant impact 🔹 Set Clear Objectives: Set measurable goals for what you hope to achieve 🔹 Prioritize Data: Ensure you have high-quality data to deploy your AI solutions 🔹 Pick your Toolkit: Choose platforms and frameworks that meet your business needs 🔹 Experiment and Adapt: Dream big, start small, learn, then scale up best practices   Remember, Implementing AI is a journey.. not a sprint! #AI #AIinBusiness #Innovation #TechTips

Overwhelmed by all the AI tools available? Want to know how else to leverage AI aside from content creation? With so many AI chatbots out there, it can be tricky to know which tool is best suited for your needs. Whether you're looking for support for research or ideation or data analysis, understanding the differences is key. Here’s a snapshot of 3 essential AI chatbots and their standout features to help you make an informed choice. Need help? Our team offers tailored training to guide you through selecting and using the right tools for your business. Naeema Clark Joyce Liong Safina Samian Gian Cing Yap Tze Yee Elena Lim Joshua Wang Celia Jones #FINNSG #AIChatbot #DigitalTools #AITools

I've been exploring some of the best AI image generation tools for creatives. These AI tools can significantly simplify our work and produce amazing visuals, but they may not always provide perfect results. Using the right keywords can help improve the outcome. What AI image generation tool do you use daily? Share in the comments below! #AIImageGeneration #CreativeAI #ArtificialIntelligence #DigitalArt #GraphicDesign