Bryan Ersoy’s Post

🚨New series alert: We teamed up with TVREV and Alan Wolk to explore why advertising is shifting to local. In each episode, we'll explore how a local-first mindset impacts planning, measurement, and more — for businesses of ALL sizes. The first episode just dropped, and our SVP of Business Development, Luc Dumont, is sharing insights about CTV reach extension. Check it out in the video below ⬇️ https://lnkd.in/eS4-Ui5A

How important is it to read the room and be aware of your potential "privilege blindness and bias" in advertising? Let us know what you think about this take from a recent episode of Gruen, with Wil Anderson, Christina Aventi, Camey O'Keefe, Russel Howcroft and todd sampson ⬇️    Stream #Gruen on ABC iview ➡️ ab.co/Gruen

There's no getting away from it. If you want to build your brand, you should be thinking about being on TV. The narratives about lower viewing figures and reductions in attention are always there. But as this white paper from Peter Field and the team at Thinkbox shows,TV remains a critical foundation of any brand’s armoury when it comes to long term profitable growth. I always like to draw parallels to everyday considerations on topics like this. So here's one. Why is it that every time a celebrity launches a book or a movie or an album, they are seen doing the rounds on TV shows? It's because they know that it gets them seen and drives consideration. Their managers know that. Their PRs know that. Their distributors know that. So marketers if you can afford it, get your brand on TV (there are plenty of affordable options). If you can't afford it yet, build a plan to get you on TV. Your sales director and CEO will thank you for it.

TV is getting more effective, not less. Marketers ignore TV in their media plans at their own risk. The great Peter Field has just released a free paper on the CURRENT effectiveness and role of TV in media planning that is essential reading. My takeaways (with a few Mercer Island Group opinions thrown in): 1. TV is built for long term brand impact 2. Reach via TV is unapparelled. And if you are a student of marketing, you know that reach trumps frequency. 3. Attention matters. No medium matches TV for attention metrics. 4. Creative - especially the emotive brand building kind - works better on TV. 5. Competitiveness - your media plan is inherently more competitive with the right approach and balance of TV investment. 6. TV does not cheat the advertiser. TV does not have the same issues (as digital) with fraud, viewability, brand safety, made for advertising sites, etc. Thank you ThinkBox Company for sharing this important work. #4As #agencymanagementinstitute #marketers Dr Grace Kite Karen Nelson-Field PhD Les Binet Andrew Tindall Jameson Flemingn Brian Bonilla Olivia Morley Shelly Palmer Todd Kaplan Matt Kasindorf

In the latest episode of the Ad Watchers podcast, Eric Unis and I revisit a common issue area in advertising law: disclosures. Join us as we discuss disclosure cases before the National Advertising Division. Listen in: https://lnkd.in/euDRMsUa #AdWatchers #Advertising #AdLaw #Disclosures

🚨New series alert: Madhive teamed up with TVREV to explore why advertising is shifting to local. In each episode, we'll explore how a local-first mindset impacts planning, measurement, and more — for businesses of ALL sizes. The first episode just dropped, and Madhive's SVP of Business Development, Luc Dumont, is sharing insights about CTV reach extension. Check it out below ⬇️

🚨New series alert: Madhive teamed up with TVREV to explore why advertising is shifting to local. In each episode, we'll explore how a local-first mindset impacts planning, measurement, and more — for businesses of ALL sizes. The first episode just dropped, and Madhive's SVP of Business Development, Luc Dumont, is sharing insights about CTV reach extension. Check it out below ⬇️

We're giving you a preview of our upcoming episode on American Dream Network, Selling Colorado. We'll featuring local businesses in LoDo, we'll show you some of our listings so you can see what it's like to live in Denver, and we'll show you the play side of Lodo, with local events shopping and dining. Make sure to stay tuned to get more information about future episodes.  If there's anything you wanna see on Selling Colorado, please let us know! Please like, subscribe, and share so you stay tuned in to future episodes. #AmericanDreamTV #SellingColorado #DenverRealEstate #DenverLifestyle #InvestingInDenver #YouTube #Google

We're giving you a preview of our upcoming episode on American Dream Network, Selling Colorado. We'll featuring local businesses in LoDo, we'll show you some of our listings so you can see what it's like to live in Denver, and we'll show you the play side of Lodo, with local events shopping and dining. Make sure to stay tuned to get more information about future episodes.  If there's anything you wanna see on Selling Colorado, please let us know! Please like, subscribe, and share so you stay tuned in to future episodes. #AmericanDreamTV #SellingColorado #DenverRealEstate #DenverLifestyle #InvestingInDenver #YouTube #Google

Coming soon: FYCit is relaunching for Emmys 2024! Soon, you’ll enjoy a suite of new features designed to inform your Emmy voting experience like never before. What can you expect? - Top TV Contenders: View a list of the top shows of the season and sort by program category, network, trending, and more - Feature Rich Profiles: Find details on the season's top shows, complete with trailers, images, and more - Favorite Programs: Mark programs as favorites so you’ll be notified when new content or events for those programs are added - Premium Bonus Content Hub: Link directly to behind-the-scenes content, videos, photos, panel discussions, and more from the season's top shows - Advanced Content Sorting: Sort bonus content by program, program type, peer group, or what's trending on the app Be the first to experience our Emmy Edition when we launch next week!