Ricardo Baca’s Post

According to new research by SponsorUnited, over a quarter of brands currently participating in the endorsement landscape entered it for the first time during the last 12 months. However, only 4% of these newcomers entered into multiple endorsement deals, with others choosing just one deal. Learn more by reading Social Media Today’s blog on the topic here: https://rpb.li/MoZyhE #socialmediamarketing #influencermarketing #wsievolution #wsiworld

All the info you will need on the upcoming Sustainable Foods Conference. If this isn’t the case, let me know! #sustainablefoods

When there is SO much to prioritize in the 🍃 industry, what do we choose to focus on? Benzinga Cannabis's Javier Hasse and award-winning marketing trailblazer Angela Pih discuss this very idea on Episode 4 of BRANDING LIKE A BOSS on the Beard Bros Pharms Media Network. You can catch their entire conversation on our Beard Bros Media Network YouTube channel. (🔔 And don't forget to subscribe!) https://lnkd.in/g3BYjYMM

There's just 4 weeks to go until our annual INTRConnect Europe client event. The agenda is full of interesting sessions and I can highly recommend the Risk Management & Underwriting track with my colleagues. The agenda highlight for me is the "Exploring the Nexus of Reinsurance" discussion with Howard Botts and Hemant Shah. #INTRConnectEurope  #Reinsurance #CatastopheRiskManagement #BuildingTomorrowTogether

The FDA regulator looked at the policy wonk, and the cannabis CEO standing next to him, and smiled. This wasn't your typical industry meeting. It was last year's Grasslands Party at MJBizCon - where 800+ of cannabis' most influential leaders gathered for the #highlevelnetworking event that has garnered the reputation for being "the warmest room in Vegas." What happened next? • A brand’s leadership team closed a deal that reshaped their 2024 strategy • 15+ executives (just that I know of) found their next strategic partner ( 👀 Ryan) • Journalists from Forbes, LA Times and MJBizDaily met new sources and heard all the hot tea ( 👀 Adam) • Multiple sizable deals were initiated over handshakes and conversations ( 👀 Ben) “I met them at The Grasslands Party, Ricardo,” they tell me. And I love it. Because I'm as passionate about #communitybuilding as I am #cannabisPR and #cannabismarketing. But here's what makes The #GrasslandsParty different from typical industry events: We curate the room. Carefully. Every attendee is hand-selected. Every conversation is intentional. Every connection has purpose. This isn't just another cannabis party. It's where the industry's future gets shaped. December 4th, we're doing it again. The guest list is already filling with C-suite executives, journalists, institutional investors, content creators and regulatory leaders who understand one thing: Real business happens in real rooms, with real people. And this is that room. As you can see in the video below. [If you're a cannabis industry executive interested in joining us, DM me with "Grasslands 2024" and I'll share details about the remaining spots on my personal guest list, almost all of which are earmarked for ownership / C-suite only, prioritizing licensed cannabis operators, #socialequity businesses and investors who are *actively* looking to invest in best-in-class cannabis-related businesses.] [Journalist homies, Pam and the #PR team will be reaching out, but don't hesitate hitting me up if you don't hear from them.] [𝗪𝗼𝗿𝘁𝗵 𝗻𝗼𝘁𝗶𝗻𝗴, we do still have sponsorships available, which include admission for 15 of your hottest leads, clients, colleagues and partners. I'm happy to share more, if you have any questions.] cc Grasslands: A Journalism-Minded Agency® #grasslandsaf #journalismminded #pr #marketing https://lnkd.in/gueNrceS

Breaking down the barriers between creativity and compliance in pharma social media is not only possible, it's essential. Here’s how we do it: Fair Balance: We're committed to equal representation. Every story we share is a complete one, with the risks explained just as clearly as the benefits. It’s not just about what is said, but also how it's presented—visually and verbally. Unbiased Engagement: When we ask you to share your experiences, we're not just looking for the sunny side. We welcome the full spectrum of your journeys with our products because every facet of your experience is important to us. Transparent Sponsorships: We’re upfront about our collaborations. If content is sponsored, you’ll know it because honesty is the cornerstone of our relationship with you. Comments and Community: We weigh the value of open discussions against the need for careful moderation. Enabling comments invites peer endorsement and builds credibility, but it also comes with the responsibility to monitor and respond appropriately. By sticking to these rules, we find new ways to connect and share within the dynamic world of social media, all while staying compliant. 🔗 : https://hubs.ly/Q02kTCcm0 .

According to new research by SponsorUnited, over a quarter of brands currently participating in the endorsement landscape entered it for the first time during the last 12 months. However, only 4% of these newcomers entered into multiple endorsement deals, with others choosing just one deal. Learn more by reading Social Media Today’s blog on the topic here: https://lnkd.in/du3Afxsw #socialmediamarketing #influencermarketing

Thrilled to receive such positive feedback from one Monsta's amazing clients! Here's what they had to say about their experience with Monsta Media. Ready to experience the Monsta difference for yourself? Let's elevate your brand now 🚀 #MonstaMediaBurwood #ClientTestimonial #SmallBusinessMarketing #GrowYourBusiness

According to new research by SponsorUnited, over a quarter of brands currently participating in the endorsement landscape entered it for the first time during the last 12 months. However, only 4% of these newcomers entered into multiple endorsement deals, with others choosing just one deal. Learn more by reading Social Media Today’s blog on the topic here: https://lnkd.in/eakfcY75 #socialmediamarketing #influencermarketing