Bruno Reis’ Post

It's time to level up! Phyllo’s Twitch APIs give you access to influencer insights and talent scouting that actually work. Whether growing your audience or finding the next big thing in gaming, we have the tools to help you get there. Download the FREE E-Book in the comment section below 👇 #TwitchAPI #InfluencerMarketing #Gaming #Brands #BusinessGrowth

As a global leader in the gaming industry, Tencent has transformed the way games are marketed, building an empire through a combination of innovative strategies and community-driven engagement. From its massive portfolio of popular titles to its strategic acquisitions, Tencent has mastered the art of gaming marketing on a global scale. In our latest blog, we explore Tencent’s gaming marketing strategies, including how they leverage partnerships, in-game events, esports sponsorships, and influencer marketing to engage audiences. By creating immersive experiences, investing in community-building initiatives, and expanding globally, Tencent has become a powerhouse in gaming. https://lnkd.in/e7ekmpX3 Read how Tencent is shaping the future of gaming through its marketing excellence and community-driven approach. #Tencent #GamingMarketing #Esports #GamingCommunity #MarketingStrategies #Goybo #GameDevelopment #InfluencerMarketing #InGameMarketing #DigitalStrategy #TechTrends #GameMarketing #MobileGaming #GlobalBrand #EntertainmentIndustry

Attention all industry professionals! 🚀🎮 Check out the latest industry reports to uncover key insights into #licensing and #IP integrations in the #gaming space. Newzoo's Global Games Market Report, Data AI's State of Mobile 2024 Report, and the 2023 Game Development Report by Rendered Venture Capital & Griffin Gaming Partners offer valuable perspectives on the evolving landscape. Discover how monetization challenges in #MobileGames are being tackled through innovative IP integrations in LiveOps events. Learn about the growing use of influencers and the importance of transmedia strategies in expanding audience reach. https://hubs.la/Q02nTlv50

I was asked an interesting question today while at #MWC2024. The question was essentially: “…with an audience of followers of well over 130 million across your esports and influencer channels and viewership that goes into the millions for many of your games… are you not competing with platforms like Twitch for ad and sponsor dollars?” My answer. Yes, we are. The value differential between an esports org like us and a platform like Twitch however is monumental. Partner brands like Bell, TD, Telefonica and AMD can of course run ad-insertion algorithms at CPM rates with platforms like Twitch or YouTube. They can even insert their ads directly into our broadcasts. They can choose to interrupt a stream and insert an annoying ad for 5 seconds or 20 seconds, use creepy privacy-invasive algorithms to decide who to target, and trade off delivering a tiny bit of information about their product to an unwilling audience and generate an awful lot of bad will for interrupting a broadcast midstream. They can even make the ad non-skippable, which has led to the emergence of an entire industry of ad blockers… …or these brands can partner with us, be a part of the broadcast and support the teams and the players and the streamers and the games that millions of fans follow and watch every day. They can create tremendous brand awareness, value and goodwill for a generation of fans that will carry the banner for their product forever, because they connected with them authentically. Because they supported their passions. You can be a part of this moment… or you can interupt it. No brainer.

Gaming is No Longer a Niche: 5 Trends and Winning Strategies Gaming is no longer a siloed activity or a niche consumer demo. It's becoming as mainstream as watching videos. We need to stop thinking of gaming as a separate entity. It's time to recognize its impact on our culture and society. Here are 5 trends and 5 winning brand strategies in gaming: • Gaming is becoming a mainstream activity • Esports is growing in popularity • Virtual events are on the rise • Gaming influencers are taking over • Cloud gaming is changing the game Want to stay ahead of the curve? Learn more about the latest trends and strategies in gaming. Visit our website: www.purplecowservices.com Email us: [email protected] Call us: +1 (914) 977 5459 #Gaming #Esports #CloudGaming #GamingInfluencers #VirtualEvents #DigitalMarketing #ECommerce #PurpleCowServices #MUB #PCIS #PurpleCow

Why gaming is an important advertising channel? 🎮 🔥 🌎 there are over 3.3 B players worldwide 🇺🇸 61% of Americans play video games regularly 📱 marketers can reach players on all devices Check the stats below and contact us to reach your target audience among players - [email protected]👇 #gaming #advertising #audiences #targeting #programmatic #stats #mobile

🔥 Over half of our best-selling segments in September were connected to game titles. Advertisers want to reach players of selected titles 🎯 🎮 What more can you learn from our monthly Best-selling Gaming Audiences posts❓ Check the short video of Rafal Szychowski, our CEO, in which he talks about gaming segments and sales trends from September! #gaming #advertising #audiences #data #targeting #campaigns #segments

The Evolution of Shroud: From Reddit to Twitch Superstar The video transcript discusses a streamer who has consistently maintained high viewer numbers, reaching a peak of 40,000 viewers in April 2018. The speaker expresses excitement and disbelief at their success, particularly in terms of subscriber numbers. The streamer's reaction to their growing popularity is evident in their emotional response to the situation. Overall, the transcript highlights the streamer's astonishment and gratitude towards their audience. #Esports #Shroud #Twitch #Reddit #Gaming #Cloud9 #ViralVideo #SocialMediaMarketing #Influencer #vizard

What are the most interesting gaming audiences for advertisers? 🎮 Every month we publish a list of best-selling gaming segments. What sparked interest in September? ➡️ Over half of best-selling segments were connected to game titles, ➡️ Steam was the top segment in the Devices & Platforms category. Follow our company page to stay updated on sales trends - OAN - Global Gaming Audiences. Thanks! 👋 #gaming #advertising #bestselling #report #audiences #targeting

Gaming is No Longer a Niche: 5 Trends and Winning Strategies Gaming is no longer a siloed activity or a niche consumer demo. It's becoming as mainstream as watching videos. We need to stop thinking of gaming as a separate entity. It's time to recognize its impact on our culture and society. Here are 5 trends and 5 winning brand strategies in gaming: • Gaming is becoming a mainstream activity • Esports is growing in popularity • Virtual events are on the rise • Gaming influencers are taking over • Cloud gaming is changing the game Want to stay ahead of the curve? Learn more about the latest trends and strategies in gaming. Visit our website: www.purplecowservices.com Email us: [email protected] Call us: +1 (914) 977 5459 #Gaming #Esports #CloudGaming #GamingInfluencers #VirtualEvents #DigitalMarketing #ECommerce #PurpleCowServices #MUB #PCIS #PurpleCow