Bruno Despujol’s Post

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Partner at Oliver Wyman Head of France & Belgium

The consumer goods sector faces major challenges from rapid e-commerce growth and inflation. By leveraging insights from brands, retailers, competitors, and consumers, companies can enhance ROI and manage sales fluctuations more effectively. Ultimately, combining advanced analytics with human expertise is essential for optimizing promotions and fostering lasting brand loyalty in today's dynamic market. Read more here > https://owy.mn/40CdOXF #ConsumerGoods #PromotionalStrategy #AI

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