Bronte Culleton’s Post

Have You Tried This? Today, I want to share a game-changing strategy for subscription box businesses: It’s called “User-Generated Content (UGC)”. Why UGC? User-Generated Content is any content—text, videos, images, reviews—created by people, rather than brands. It's authentic, engaging, and, most importantly, highly influential. The UGC Strategy Breakdown: ➊Encourage Customer Reviews: •Ask your subscribers to leave reviews and share their unboxing experiences. •Offer incentives like discounts or exclusive items for those who provide reviews. ➋Create a Branded Hashtag: •Develop a unique hashtag for your subscription box. •Promote it across all your social media channels. •Encourage subscribers to use this hashtag when they share content related to your products. ➌Run UGC Contests: •Organize contests where subscribers can submit photos or videos of their unboxing experiences. •Offer attractive prizes to the winners. •Feature the best entries on your social media and website. ➍Showcase UGC on Your Website: •Create a dedicated section on your website for user-generated content. •Display the best reviews, photos, and videos from your subscribers. •This not only builds trust but also provides social proof to potential customers. ➎Leverage Influencers: •Partner with micro-influencers who resonate with your brand. •Provide them with free boxes in exchange for honest reviews and content creation. •Their audience will trust their recommendations, driving more signups. User-Generated Content is a powerful tool to build trust, engage with your audience, and drive growth for your subscription box business. It’s cost-effective and incredibly impactful. Ready to transform your marketing strategy? Till Next Time!

Father's Day is coming up, and we at Kwai for Business are excited to share the latest insights and trends for this special occasion, highlighting why Kwai can be so attractive for your brand during this period. Check out the data in our carousel below: 🚀 Tips for a Successful Father’s Day Campaign: Kwai can boost your brand with our unique way of creating content. We offer a variety of pay-media options and exclusive content choices. Let's see what solutions we have for you: Emotional Content: We can create Telekwais, our main solution: creative videos that capture inspiring stories, and your brand could be featured as the key lesson in overcoming a situation. On this special occasion, heartfelt thank-yous, touching moments between fathers and children, or humorous scenes could deeply resonate with your audience. Challenges and Hashtags: Launch a branded hashtag challenge or create a unique Father’s Day hashtag. Encourage users to share their own stories and experiences using the hashtag on Kwai. Offers and Promotions: Highlight your special Father’s Day offers with pay media. This will, of course, boost your sales! Influencer Partnerships: Collaborate with our influencers to connect your brand with our audience. They create authentic and engaging content that can expand your reach and enhance engagement. Do you believe your brand can stand out on our platform on Father's Day? Contact your Sales Manager or visit us at https://lnkd.in/dk8uqJWX.

First, let me state that I believe in the power of influencers (I do have caveats). Next, I am sure there are legitimate careers to be had in them and there are many who are very successful. They are now called "Creators." I am linking an article about new trends in creator and brand relationships. If you have been overwhelmed by the process of executing influencer campaigns with scale and accountability, you are not alone. It isn't just about the size of the audience, it is way more about authenticity and believability in a way that gets and holds attention. Many industry friends I know who are in waist deep into creator campaigns are looking for the tangible contribution to the investment. Me too. I have done campaigns that on paper looked like they were the most successful part of an awareness campaign only to find on deeper inspection that they really didn't drive anything of value. It doesn't shy me away from the practice but it does make me look harder at the creators and their audiences. If I can feel the brand love in the fabric of the content and the product use to real life needs, I am better than if it feels, well, not authentic at all or just a passionless cash grab from an internet star wannabe. It's a hard line to straddle. I love that this article is tackling the needs of creators as their life evolves and changes and how to keep these good creators not just useful but necessary. People evolve everyday, even those getting paid to show their lives on the world wide webs. At the end of the day, I am not looking for "Viral Snoop Dawg for Solo Stove," stuff. The end of that story was a missed quarter and a ton of fun impressions that caught attention but not interest in buying the product and got people in marketing fired. I look for "Entertaining Authenticity." Show people that my product is useful, does the job and do it a way that means something memorable to those viewing it. I can always find ways to fund this strategy. Read on McDuff. https://lnkd.in/gPpizXSY

As the Director of the Mom & Family division at Iamsocial, my priority is helping my creators be at the top of the hit-list for brands and marketing agencies looking to partner with families. I had a call with a marketing agency contact who is responsible for casting influencers for the campaigns of their client companies. She shared what she looks for when scouting for influencers, and I thought it was so valuable to share with you what marketing agencies/brands are looking for: -A presence on BOTH Tiktok and Instagram -Regular strong voiceover content -Strong history of link clicks on IG stories -Theme "Busy moms with picky eaters" -Moms that do in-store content -Moms who are good cooks that feature food/recipes/snacks -Moms that do their own hair (all hair types) She said that when she views a profile in potential consideration for a campaign, she won't scroll too far down, these types of content have to be at the top of your feed (doing this content regularly). She really enjoys seeing creators share content about products they genuinely love and use, even if they're not being paid for it. It gives her a good sense of how you'd handle a brand partnership and how well it might perform. Anything else to add to the list? Brands & Marketing agencies---what are you looking for?

1. Define Your Brand Identity Clearly outline your brand’s mission, values, and personality. Be consistent in tone, colors, and messaging across all platforms. 2. Know Your Audience Research your target audience: their interests, behaviors, and pain points. Create content that resonates with their needs and desires. 3. Choose the Right Platforms Focus on platforms where your target audience is most active. For example, Instagram is used for visual content, LinkedIn is used for B2B, and TikTok is used for younger audiences. 4. Create High-Quality Content Share valuable, engaging, and shareable content. Use a mix of posts like images, videos, stories, and infographics. Leverage user-generated content and customer testimonials to build trust. 5. Engage Consistently Post regularly and at optimal times. Engage with your audience through comments, replies, and messages to build relationships. Host giveaways, contests, or live sessions to boost engagement. 6. Leverage Influencers Collaborate with influencers in your niche to reach a wider, more relevant audience. Choose influencers who align with your brand’s values and messaging. 7. Run Paid Ads Use paid social media campaigns to increase visibility. Platforms like Facebook and Instagram offer targeted ad options to reach potential customers. 8. Analyze Performance Regularly review analytics to track your performance and optimize your strategy. Focus on metrics like engagement, reach, conversions, and follower growth. 9. Stay Current with Trends Keep up with the latest trends and updates on social media platforms. Adapt your strategy to include trending hashtags, challenges, or formats like Reels and Stories. 10. Collaborate and Network Partner with complementary brands, join relevant groups and participate in conversations to expand your reach organically.

WHAT'S THE BEST-SIZE INFLUENCER TO WORK WITH? Like, should you work with small, “niche” influencers, or big (and probably expensive) superstars? Wies, Bleier, & Edeling did a nice analysis of Instagram campaigns to try and figure it out. It was a meaty study: 🍊 802 campaigns across categories including beauty, fashion, & jewelry. 🍊 1,730 influencers, ranging from 3,400 followers to 6,450,000. 🍊 6,400 posts and 6,200 stories. 🍊 775MM impressions, 49MM likes, and 1.4MM comments. First, controlling for lots of other factors, engagement peaks around 1MM followers. It's an “inverted U-shaped curve.” Second, cost per like is lowest at 50K–750K followers. (1MM is still pretty low.) Is cost per like the best metric for cost? Plenty of debate, but it’s what they went with. Caveats galore, of course: are these the best metrics? Doesn’t reach matter more than engagement? What about lasting brand impacts? What about sales lift? All good questions. Nonetheless, what does this study suggest? 1. If you want cost-effective engagement from your sponsored posts, influencers with ~1MM followers are a sweet spot to start from. 2. Analyzing ‘effectiveness’ of influencer-sponsored posts is harrrrd. Read the paper. It's lovely: DOI: 10.1177/00222429221125131 ~~~~~~~~ 🍊 Sign up for the Irregular News at AppliedBrandScience com/signup 🍊 Now taking talks, brand training, & brand strategy projects for Winter/Spring 2025.

APP ASCENSION – Virtue Signals for Influencers https://lnkd.in/drknfsKQ The Pop.Tree Team - renowned for their entertainment and leadership solutions, is on the verge of a major milestone that will redefine how brands, talents, and business leaders connect. Known for offering a broad spectrum of services through their platform at www.tabeautypoptree.com ranging from reality production and life coaching to branding and talent scouting, the team has consistently excelled in helping premium brands and emerging talent flourish. Now, with the evolving digital landscape and the increasing importance of mobile accessibility, the Pop.Tree Team is taking a bold step forward—they are transitioning from their successful website to a comprehensive mobile app. This app promises to enhance user experience while preserving the essence of the brand that has earned them industry respect. Mobile-First Future –as industries like entertainment, NGO, and technology move at breakneck speed, real-time access to opportunities is crucial. www.tabeautypoptree.com challenge was not just to replicate the functionality of their website but to elevate it, making it more agile and accessible to users on the go. With the shift toward a mobile-first world, the app will provide clients and talents instant access to vital services such as talent scouting, product management, advertising and personalized coaching, all within a sleek, user-friendly interface. www.tabeautypoptree.com innovative vision also extends to brand activation campaigns, which will be more immersive than ever through the app. Imagine real-time notifications for talent opportunities and in-app campaigns that bring brands to life in new and exciting ways. Teamwork & Innovation -the Pop.Tree Team has always been driven by its core values of innovation, accessibility, and community. During brainstorming sessions, the team carefully mapped out how this new app would reflect their commitment to building a platform that fosters growth and success for clients, talents, and partners alike. As the Pop.Tree app nears its official launch, the team welcomes collaboration from CEOs, founders, entrepreneurs, and sponsors who share their vision of shaping the future of talent discovery, branding, and innovation. The app represents not just a platform for services but a community where brands and talents can thrive together. For business leaders looking to be a part of this exciting new chapter, opportunities for sponsorship, partnerships, and collaborations are open. The Pop.Tree Team invites those interested to connect via their website, www.tabeautypoptree.com to explore how they can collaborate on this transformative project. With their eyes set on the future, Pop.Tree is not just adapting to change—they are driving it, and they want to bring visionary leaders along for the journey.   Advertise Your Product Here A Life Coach – Reality Producer https://lnkd.in/dEi5DiUs https://cutt.ly/nBofUDs

How to leveraging authentic Partnerships for Brand Success. After the establishment and full set up of a company rendering services or selling products, it is normal as an entrepreneur to want to push your company into light. This oftentimes involves endorsement with an influencer with a large audience to promote your services. The purpose of influencer marketing is to push the company, its services or products it sells further into the market. This way, it reaches a larger number of people and the growth of the company is duly recorded. Other times, an influencer is chosen because of his/her ability to move the market possibly due to history made. They become the source of connection between the company and the consumers. These influencers are like leaders with a community of followers who trust them. Therefore, the creative content of an influencer to bring awareness to the company's products and services is easily accepted by their audience. Building a genuine relationship with an influencer who shares mutual values/goals about the company is essential to aid growth. Choosing an influencer should not be completely by the number of audience they have but by scrutinizing how much of this audience fits into the typical expectations of the company's target audience. When the identity of the company resonates with an influencers content and triggers a positive response from the large audience, the brands success can as well be guaranteed.

💎✨ SOCIAL MEDIA: A GAME-CHANGER IN DIAMOND MARKETING! ✨💎 In an age where Digital Presence is paramount, the diamond industry is leveraging SOCIAL MEDIA to transform its marketing strategies. But how does this influence our perception and consumption of these precious gemstones? 🔹 **VISUAL INFLUENCE**: Platforms like Instagram and Pinterest are all about aesthetics! Beautiful, high-resolution images of diamonds and jewelry pieces drive engagement and inspire desire among potential buyers. It’s not just about the product anymore; it’s about how it makes YOU feel! 🔹 **DIRECT CONNECTION**: Social media creates a direct line of communication between brands and consumers. Companies can share their stories, values, and behind-the-scenes insights instantly. This fosters TRUST and AUTHENTICITY—critical factors for modern consumers. 🔹 **TARGETED MARKETING**: With advanced analytics and targeting capabilities, brands can reach their desired audience more effectively than ever. This allows them to tailor messages that resonate and showcase their offerings in a way that appeals directly to their target demographic. 🔹 **ETHICAL CONSUMPTION**: The rise of ethical and lab-grown diamonds has been amplified through social media campaigns focused on sustainability. Consumers are more informed about their choices and can support brands that align with their values, promoting responsible consumption in the industry. 🔹 **INFLUENCER COLLABORATIONS**: The partnership between jewelry brands and influencers has led to wider reach and impactful endorsements. Influencers showcase products in real-life settings, making diamonds feel more accessible and desirable. With these engaging tactics, social media isn’t just a marketing tool; it’s the lifeline for modern diamond brands. 💬💍 🌟 What are your thoughts on the impact of social media in the diamond industry? Have you noticed a brand that does this exceptionally well? Share your insights in the comments! 👇👇 Post generated by Akinendra.

👉 If I was launching a product and wanted to ensure we were unmissable here's what I would do... 🤳 Work with up-and-coming content creators. You don't need to spend thousands on professional shoots and famous superstars. Work with creatives who get your product and make stunning visuals at a lower cost. 🎁 Gift 50-100 new influencers/highly engaged profiles with your product each week (or month based on product cost). Simply ask them for a story and to be authentic and honest about it. Those profile tags, content, and output can seriously add up. They even become customers themselves!!! 😍 Build a culture and community. Running clubs, event days, classes and meet-ups do way more than you can ever know. Just look at what Gymshark did!!! That loyalty and love lasts! 💪 Get in with some serious profiles who create content, post it to their high amount of followers, and begin doing more and more with them every month. Accessing large pools of customers instantly is always a big win. 🤑 Get set up on Shopify collabs. It's free, easy, and will instantly have your brand seen by websites, media outlets, influencers, and content creators. Pay commission on sales... amazing!!! - Then as ever put your foot down on the areas above that work. I often get asked about when to run campaigns... NOW!!! Which did I miss above that you've found to be invaluable whilst scaling your business?