Broadplace’s Post

Seize the power of Microsoft Advertising! 💪 These might be the top 5 reasons why you should diversify your campaigns and utilise Microsoft Advertising - but that’s not all! Dive deeper into the world of Microsoft Advertising on our blog, where we address everything from setting up your account to maximizing your budget for optimal results. 💡 🔗 https://bit.ly/4ctWdEF #DigitalMarketing #ThursdayThoughts #Microsoft

🔵 Maximizing Microsoft Partnerships: Real Opportunities 🔵 During my time at Microsoft, I've noticed that many partners aren't fully leveraging their co-op funds and MCI engagement claims. It's like leaving valuable resources unused! 🚀 💡 Did you know? 1. In FY24, partners could earn up to $500 million through various programs, from rebates to special promotions. 💵 2. Microsoft has set aside $1.5 billion specifically for co-op marketing funds in FY25. 💼 By fully utilizing these resources, partners can boost their brand awareness, enhance marketing efforts, and accelerate growth and profitability. This is a real chance to strengthen customer relationships and drive success. 🌟 Let's make sure we’re making the most of our Microsoft partnerships and seizing these opportunities! 📈 #Microsoft #PartnerIncentives #CoOpFunds #MCIEngagements #FY25 #PartnerSuccess

One of the challenges of #retailmedia is navigating fragmentation to deliver the opportunity for scale to #retailers, #brands and #agencies. In Europe, partnerships have long been discussed as a route to tackle fragmentation and our our newly announced relationship with Microsoft is designed to bring our clients the opportunity to navigate these challenges more quickly. This is an exciting development for Criteo, the industry and our partners. Criteo Microsoft Advertising

We have once again been featured in the Comms Business magazine which is centred around something that has been one of our core drivers since the beginning - Creating value with Microsoft! ➗ Wondering how Microsoft unbundling their licenses will impact the channel? 💰 Trying to figure out what opportunities Teams is providing MSPs and resellers? 🔮 Want to know what the future could look like as regulation gets tighter? Follow the link to have all your questions answered 👉 https://lnkd.in/dBEFuvW7

We're thrilled to announce and showcase our incredible success story stemming from our strategic partnership with Microsoft Advertising. Placements.io quote-to-cash order management system (OMS) helps publishers and retailers streamline the operations behind their advertising businesses, with average customers seeing 25-40% efficiency improvements across their business and up to 15% revenue growth from improved inventory management, performance optimization, and financial control. Today, we’re excited to announce that Microsoft Advertising is utilizing Placements.io OMS to streamline their ad sales process and deliver clients an exceptional, privacy-protected experience. For more information on our collaboration with Microsoft Advertising, check out the press release: https://lnkd.in/gtXYWx5S Please contact me directly if you're interested in discussing how we assist global enterprise media companies, such as Microsoft, to streamline their operational order-to-cash process. Our focus is on simplifying the intricacies of order processing, optimizing workflows to enhance efficiency, and maximizing revenue potential #MicrosoftAdvertising #EnterpriseSolutions #OperationalEfficiency #WorkflowOptimization #RevenueMaximization #DigitalTransformation #MediaTech #adtech #retailmedia #commercemedia

This. Is. Big. Working across so many individual retail media networks is one of the biggest challenges I hear from brands and media buyers and we know it isn’t sustainable in the long term. Here’s a big step to helping address that fragmentation. Exciting day for Criteo and Microsoft Advertising 🚀

Listing your solution on the Microsoft Marketplace took months and a significant investment, involving your technical teams. So, after much back-and-forth, you finally get listed and hope to celebrate—it's money time! 💸😜 Only to realize, you have little to no ROI. The picture is way bigger than you expected. The hard truth is, you're probably going nowhere just by listing. You won't make money without a solid go-to-market strategy. You can't turn it into a new sales channel if you don't find ways to connect with resellers, engage with companies that have a high intent to buy from you, and most importantly, build a good relationship with Microsoft to get your solution out there. So, when you think, "Where's the ROI?" Think again.  Maybe it's not hiding from you; you're the one hiding from it. 🤔 WeTransact

📣 BIG, and exciting news to share to my Retail Media network. Microsoft Retail Media is collaborating with Criteo to charter a new, more scalable, innovative (and AI-enabled) ecosystem for advertisers. 💹 Retail Media is one of the fastest-growing sectors in advertising. It represents 16% growth of global ad spend - $216B by 2028 - and a huge opportunity for brands across industries from a monetization standpoint. 💡 The continuous rise of "commerce" media has led to a treasure trove of companies offering their unique compass to navigate the murky waters of personalized shopping in ad form. We've all clicked on a sponsored ad, but what I'm excited to see next is connecting the dots between "anywhere" media. The gas station, the mini mart, the refrigerator aisle, the checkout...a connected instore / online customer journey is within reach. I'll get the popcorn; this is going to get good. Shanthi Rajagopalan; Paul Longo; Kerry Pochinco; Henry Marcus; Nate Pinkston; Hanh Rohan; ShiSh S.; Kelly Wearmouth; Claus Loos

🌟 Exciting News from Microsoft Advertising! 🌟 Innovation Alert! Microsoft introduces Property Center, expanding opportunities for property owners and managers to boost bookings and attract more customers. 🏨 Unlock simplified campaign management and wider reach with Property Center's centralized hub.💼 Global accessibility to Lodging Campaigns means enhanced reporting, improved bidding options, and hassle-free campaign creation. 🌍 Ready to elevate your property game? Dive into Microsoft’s help pages, access Property Center, and get started today! 💻 Join the revolution in the lodging industry with Microsoft Advertising's latest updates! 🚀 #MicrosoftAdvertising #PropertyCenter #LodgingCampaigns #Innovation #MarketingRevolution 🌟

Microsoft Shutdown: A Strategic Reboot or a Sign of Trouble Ahead? "Microsoft announces a surprise shutdown for system maintenance, citing 'critical updates' to enhance user experience. But is there more to it?" "Remember when Google faced a similar situation in 2013, shutting down Reader due to 'low usage'? Or when Facebook went dark for 7 hours in 2021, citing a 'technical issue'? Both instances led to significant changes in their business strategies. Will Microsoft follow suit?" "As Microsoft dominates the productivity software market, a potential shutdown could send ripples through the digital marketing industry. With businesses relying heavily on Microsoft tools for advertising and analytics, a disruption could impact ad revenue and data tracking. Are we on the cusp of a major shift in the digital landscape?" #MicrosoftShutdown #DigitalMarketing #SystemMaintenance #StrategicReboot #TechNews #IndustryImpact