Britt Klontz’s Post

PR IS DEAD. Or ... is it? Earned media still has value, but there are others way to reach your audience, and you have to be taking advantage of them. In today's episode of Open Market, Eric Franchi and I share our takes on modern marketing, including how PR is changing. More on: + How PR helped build Undertone + How to build relationships with reporters + Why PR now means more than just earned media + What you can do to build your company across PR and content Check it out on Spotify, Apple, or wherever you get your podcasts.

Want to know my top 3 rules to get great PR for creative agencies? Then listen in to my conversation with JinJa Birkenbeuel on The Honest Field Guide Podcast. The episode: How To Build Thought Leadership Using Professional PR In addition to the top 3 rules we discuss:   ✅ How to find a PR agency that specializes in your niche and has the right media contacts ✅ How to establish a point of difference from your competitors ✅ How to tell compelling stories that get media attention ✅ How to use AI as a tool without sacrificing human creativity Please listen, leave a review, and subscribe to JinJa's channel on YouTube, Spotify and Apple Podcasts (links below). https://lnkd.in/eQEXiN42 Let me know what you think of our conversation in the comments. #thoughtleadership #creativeagency #b2bpr #mediarelations

Podcasts are revolutionizing the way brands connect with their audiences. By working with podcasters, companies can reach niche markets, build trust and enhance their media strategies. Learn more in our new blog on the power of podcasts in PR: https://hubs.ly/Q02PjbC80

I write press releases all the time, but always looking for tips to make them more effective. So, what makes a good press release? What makes news? Mickie Kennedy of eReleases shares best practices & tips for press release writing with me on Let's Talk PR & More! Listen live: Mon June 24 at 5pm on 88.7FM WRHU or livestream; download podcast from your favorite podcast site or Goldman Communications Group's website #LetsTalkPRandMore #publicrelations #mediarelations

How can a small business or startup get media attention? It's all about the press release. We're talking about press releases and earned media today on the #Branded podcast! Thanks to Mickie Kennedy of eReleases for all of his great tips and insights. Here's some of what we covered: - The art of crafting press releases that truly resonate with journalists. - The evolving role of new media platforms like podcasts, TikTok, and Instagram in PR. - The underrated value of earned media and its impact on trust and conversions. #PR #PressReleases #EarnedMedia #Branding #BusinessGrowth #Podcast

Want quality backlinks? Get on podcasts! Here's how... → Find your match: Research podcasts in your industry. Look for shows with an engaged audience and topics that align with your expertise. → Make a compelling pitch: Don't just ask to be on the show. Explain exactly how you'll bring value to their listeners. → Be a rockstar guest: Deliver an interesting, informative, and engaging interview. Give listeners a reason to check out your website. → Explore sponsorships: If your budget allows, consider sponsoring a podcast. This can earn you high-visibility backlinks alongside your ad placements. It’s not a one-day game. But better than quick spam tactics like buying backlinks. ------------------------------------------- Looking for high-quality backlinks? Ping me now. I’ll help you get premium links from Forbes, Amex, and more! #haro #backlinks #digitalpr #contentmarketing

What is a distribution-first mindset, and what does it look like in practice? Learn how to implement a distribution-first mindset effectively in your content strategy by defining your niche, understanding your audience, and reversing your content creation process to ensure that every piece of content is crafted with its distribution and consumption in mind. Listen on Apple Podcasts: https://apple.co/3Ulo9Cj  Listen on Spotify: https://spoti.fi/3wlBSRy  Watch/Listen on YouTube: https://bit.ly/44iZsLx #ContentCreation #DesigningTomorrow #ContentStrategy #AttentionEconomy

Pitching #podcasts requires different messaging than pitching earned media. As a #PR pro, understanding the subtle differences can ensure greater success, so I'm excited Julie Fry is joining me on Let's Talk PR & More today to discuss pitching and leveraging podcasts. Listen live at 5pm on 88.7FM WRHU or the livestream; download the podcast from Goldman Communications Group's website or your favorite podcast site. #LetsTalkPRandMore #publicrelations #mediarelations

In this episode of the SmallBizChat Podcast, Gloria Chou and I dive into unconventional PR methods, teaching listeners how to land significant media opportunities and dispel common PR misconceptions. We delve into Gloria’s unique 3-step CPR pitch method, and share tips for crafting newsworthy pitches. The relevancy of press releases in small business and advice for product businesses are also discussed. Watch the full interview on my youtube channel here https://buff.ly/3Vl9xoQ , or listen where you stream your favorite podcasts. #PRtips #MediaPitching #JournalistRelations #MediaRelations #PressRelease #PublicRelations #PitchingStrategy #CPRmethod #MediaOutreach #PRstrategy