British Brands Group’s Post

Highlighting the importance of distinctive #innovation in #FMCG 🚀 As shared by our member, British Brands Group, new research by Europanel - featured in The Grocer- reveals that only 2.1% of grocery product launches are truly 'distinctive' innovations. This study underscores the need for more groundbreaking developments in our industry. Let's dive into the findings and explore how we can shrink the innovation deficit ⬇

Welch's, Oreo, and General Mills represent some of the best selling CPG brands by estimated monthly revenue for the food ingredient 'BLUE'. Follow @globalsavors for more. #fairtrade #cpgmarketing #cpgindustry #groceryretail #fmgc #glutenfree #Retail #Plantbased #sustainable

Recent research by the British Brands Group (BBG) and Europanel highlights a significant #innovation deficit in the European grocery sector. Of 18,167 product launches over three years, only 2.1% were deemed truly innovative. 87% of distinctive innovations originating from brands rather than retailers. Why is it so? 👨🚀 High Risk and Failure Rates: Distinctive innovations carry significant risks, with 80% of new grocery launches failing. The investment in R&D and creativity required for such innovation is substantial, which not all companies can afford or are willing to commit to. 📉 Short Market Penetration: Even successful distinctive products often see a decline in market penetration after the initial launch phase, making it challenging to sustain their presence. 🏗 Preference for Incremental Innovation: Many brands focus on incremental innovation to satisfy retail partners and protect against delisting, as small tweaks are often enough to keep the brand fresh. 😖 Complex Consumer Acceptance: Truly new products need to build consumer awareness and acceptance, which takes time and may not always be successful, leading brands to prefer safer, incremental changes. Global Food and Environment Institute, University of Leeds

Well “Britain’s Biggest Brands 2024” from The Grocer makes for very eerie 😦 👻 reading this year, and really stands testament to the rise in diabetes, dementia and cancers. Each brand (save for Purina) produce enough sugars to put any human into a comma. And my opinion (for anyone interested)… the wonder of a marketing campaign (coming from 16 years in marketing and advertising… I know what pressures you’re under by the big brands, you work for, to sell a product or service)… consider what you’ve seen on pop ups on your phones 📱, on the TV 📺, in posters and hear on the radio 📻. The Top 10 1 (1) Cadbury Sales: £2,057.4m (+10.7%) 2 (2) Coca-Cola  Sales: £1,687.6m (+4.4%) 3 (3) Walkers Sales: £1,357.7m (+8.4%) 4 (4) Nestlé Sales: £1,179.4m (+7.3%) 5 (6) Warburtons Sales: £867.0m (+13.5%) 6 (5) Pepsi Cola Sales: £816.1m (+4.9%) 7 (7) Heinz Sales: £797.0m (+9.6%) 8 (8) Purina Sales: £750.2m (+8.8%) 9 (9) Red Bull  Sales: £680.1m (+17.5%) 10 (13) Monster Sales: £611.8m (+22.3%) #britainsbiggestbrands #marketing #foodanddrink

Stop causing confusion with consumers...it rarely ends well! The ultra-competitive functional CPG marketplace can oftentimes trick founders into believing it’s essential to redefine categories with different ingredient decks. And while that might seem like a "clever" way to attract more attention...piggybacking off the name of categories where consumer expectations are deep-rooted (e.g. energy drinks) can create massive near-term challenges. Though the “energy drinks” market will certainly be defined by more than stimulants (e.g. caffeine) one day in the future…today is not that day! #strategy #trends #markets #fmcg #cpg #beverages #energydrinks #sportsnutrition #supplements #wellness #innovation #productdevelopment #branding #marketing #merchandising #retailing #retail #business #businessintelligence #entrepreneurship

🍭🍬 Discover how a prominent confectionery brand tackled their stock monitoring challenge hand in hand with Wiser. Their innovative use of crowdsourcing for data insights became a game changer, turning the tide in maintaining product availability - especially during key promotional periods. This fresh approach not only addressed the stock shortfall issue, but also painted a clear blueprint for other FMCG brands facing similar hurdles. Adapt, innovate, and stay competitive in the ever-evolving retail environment. https://hubs.la/Q02vHHKQ0 #InnovationInRetail #StockMonitoring #FMCG #PromotionalStrategies #GetWiser

In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK FMCG sector. Kantar’s Worldpanel data found that in 2023, new product development (NPD) contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://loom.ly/QMM8fcA #FMCG #Innovation #MarketGrowth #ConsumerGoods #StrategicPlanning

https://lnkd.in/e9bFyptv CPG innovation worldwide is at an all-time low. Through the first five months of 2024, 35% of global CPG launches were “genuinely new” products, while 65% were “renovation” launches such as line extensions, reformulations, etc. #cpg #retail #innovation

Innovation is crucial, but is it really happening across the CPG industry? 🤔 New research reveals only 2.1% of 18,167 product launches qualify as 'distinctive' innovation. While big brands like P&G and Mars Wrigley emphasize the importance of innovation, most efforts tweak existing products rather than breaking new ground. So, why push the boat out? Because innovation drives sales – with top manufacturers seeing 19% of sales from new products. Read more on this thinking below 👇 #GroceryTrends #BrandInnovation

NABISCO, Gardetto's, and Cheez-It represent some of the best selling CPG brands by estimated monthly revenue for the food category 'Party Mix'. Follow @globalsavors for more. #Plantbased #foodstartup #FoodIndustry #bfy #fmgc #sustainable #cpgbrands #cpg #cpgmarketing #fairtrade