Turning viewers into customers with tactful marketing and story-driven video ◾ LinkedIn Top Voice ◾ Growth Strategist ◾ Senior Level Marketer ◾ Crazy Podcaster ◾ AI Architect
When Product-Market Fit (PMF) just isn’t there: Another journey with a client we can all learn from... Working in video production, we always aim to tell a story that resonates, converts, and amplifies a brand’s unique value. Recently, we partnered with a client whose product was in its early stages, but they hadn’t quite found that crucial Product-Market Fit (PMF) yet. The challenge? Creating compelling content that would connect with an audience who wasn’t fully sold on the product. Despite our team’s best efforts—from crafting persuasive messaging to eye-catching visuals—the response was lukewarm. Why? Without PMF, it’s tough to reach the ideal audience with the right story, no matter how polished the production. The takeaway? Great video production amplifies an existing connection with the audience. But when PMF is missing, even the most stunning visuals and expertly crafted narratives can fall flat. Our advice to early-stage brands: focus on achieving PMF first, then partner with a production team to create content that truly resonates and drives growth. #ProductMarketFit #PMF #VideoProduction #Marketing #AudienceConnection #Storytelling
